User Advertisements

Discontinued

This article is about a discontinued feature.

Advertisements could refer to user-created ads or outside ads (real, commercial advertisements, now removed). Users could advertise any of the items that they have created, including experiences, classic clothing, and groups.

The feature was fully removed on June 18, 2024. Previous ad campaign reporting and historical data are accessible until July 31, 2024.^[1]

Types of advertisements[]

AdSkyscraperTemplate — A skyscraper advertisement

AdRectangleTemplate — A rectangle advertisement

A banner advertisement

There were three specific advertisement dimensions: skyscraper, banner, and rectangle. Banner ads were 728 by 90 pixels, skyscraper ads were 160 by 600 pixels, and rectangle ads were 300 by 250 pixels. Most of the user-created advertisements fell under a specific genre:

One of the most common types of advertisements were comics. Comics usually followed a short storyline to try to get the attention of the viewer so that they clicked if they became interested.
Illusion advertisements were usually something that attracted viewers with an optical illusion, such as a spinning disk and in some cases encouraged on clicking the advertisement if the viewer noticed the effects that were stated in the advertisement.
Fake friend request advertisements involved users editing the ad to suggest to the audience that they had a friend request, but responding to the friend request led the user to the parent page.
Comment advertisements incorporated various comments found around Roblox. Typically, these involved controversial messages and the creator's comments about the comment.
Item advertisements usually showed a rare or expensive item like a Dominus, Sparkle Time Fedora or a Domino Crown for a low price, such as a single Robux. These types of ads were typically made to trick players into buying them for a cheap price. These ads commonly led to scam games.
"Beat my high score" advertisements usually showed a button and a line of text such as "I bet you can't beat my high score of 9001 clicks!", encouraging the player to click on the button and try and beat that score. These types of ads were prohibited on Roblox as of June 26, 2016.
"After he clicked" advertisements showed something like a noob displaying such as "Before he clicked" near it, and an image of a rich Robloxian with something like "After he clicked" near that image.
Ads with jokes about real-life activities.
Advertisements about a fashion group often showed a Robloxian, usually wearing expensive hats, such as Clockwork's Shades, Clockwork's Headphones, JJ5x5's White Top Hat, or the Valkyrie Helm.
The "I spent all my Robux on this ad" which was an ad that tricked people into thinking that they spent all their Robux on the ad.
A simple banner with the Roblox ad template with "Your ad here." (e.g. 800x600)

To run an advertisement, a user must pay with Robux to do so. The higher the bid, the higher the frequency of the advertisement. Robux provided a generalized estimate of how many times an advertisement appeared during the 24-hour advertising period.

Successful advertisers recommended spreading the advertising budget over multiple advertisements instead of one lump sum for one advertisement.

When no user-made advertisements were being run, Roblox-made ads were Roblox Premium are shown by default.

Tips for successful advertisements[]

Here are some of the tips for making a good advertisement. If followed, the tips can be helpful for achieving success in advertising the item.

Make the advertisement related to the item that is being advertising. Many advertisers are ignorant of the fact that irrelevant ads do poorly for their place/item's popularity.
The click-through rate (CTR) rate could be doubled by adding screenshots of the item for evidence of the item that is advertised.
Make it noticeable, but not stupid. There's a fine line between the two.
Making viewers lose The Game or attempting to encourage them to click the advertisement will get viewers to click on the advertisement, but not associated with the item the advertisement led to. This is an incorrect way to attract viewers to the advertiser's product.
Be sure the advertisement does not hurt anyone's eyes or bother them. Using bursts of random, non-matching colors, and/or optical illusions is how one would do this.
Try to mirror real and professional Internet ads when designing your ad. Users are more likely to click on an ad much better than a white box with simple Sans text and crude drawings.
Add realistic effects. For example, if there are streetlights in your ad, place glowing effects on the bulbs. Other effects might be glowing fire, water droplets, or sparkles.
Use a different image editor instead of Microsoft Paint for creating a professional appearance to the advertisement such as Paint.NET, GIMP, Adobe Photoshop, and etc.
For the more common ads, bid more Robux. With the recent games page, there are two large rectangle ads. Some malicious software may insert additional adverts into pages, but these will never be user generated ads.
Do not copy another user's advertisement. Doing so is considered plagiarism and leads to a loss of respect within the community.

Commonly copied ads[]

Due to overall laziness within the community, the copying of ads was a prevalent issue. Many users tended to copy off one single advertisement, such as:

Naruto - Naruto, and Sasuke talk about a random topic. This ad also had a few variations, for example, Sasuke hair being a bird, and Naruto calling Sasuke's mom and dad idiots, resulting in him crying. In that ad, Sasuke said "MOMMY?" and "DADDY?"
YouTuber as friend playing game - A random YouTuber (such as mrflimflam, ItsFunneh, is in the friends list. They were playing a game which the game advertised. The friends and games are misplaced, so they were mostly false.
Pikachu and Oshawott - An ad clearly created after Pokémon Black and White had been leaked. Pikachu and Oshawott talked about copying ads then a cursor comes and right clicks. The Pikachu was dressed like a tough guy, but Oshawott was normal.
Plane Ride - A kid was talking about how his life will end, and then it was revealed that it was a kiddie ride. This ad was redrawn, and some had the copier's username spammed all over it.
BC Boast - A Zombie with BC and a demon with TBC chats, then Builderman, farting fire, with OBC boasts, then an NBC mumbles. It had been rewritten occasionally.
Copy Me - A noob said that he was in an ad, then told you to copy him. In the ad, someone saved the ad as, the noob was confused, then a different noob said "Happy?" This as was once when two of the second noob, and there was also a black and white variant.
Profile ads - These ads usually showed a famous YouTuber or developer's profile, saying about how they loved a game, or showing their profile with an "accept request" or something similar.
Minecraft Bomb Drill - An image of 'Steve' from Minecraft asks, "Where is the bomb?" A Minecraft creeper under it said in return, "I am the bomb!" At the bottom was an image of a simulated bomb in Minecraft. This led to many irrelevant pages.
Red Button - An infamous ad showed a red button in the center while there was text on the top telling you to click the ad before it changes. This also led to irrelevant pages.

Example of a "Red Button" advertisement.
IMMA FIRIN' MAH LAZER - An ad which showed a noob getting ready to fire a laser from his mouth at another noob. The noob fails to fire the laser, and the other noob simply asks "Are we getting anywhere with this!?", The noob mutters "I'm stuck". These, much like the others, led to irrelevant pages.
An Epic Game - An ad that said "An epic game is waiting for you!" as a tab has ignored disabled, and "Play!".
Before He Joined and After He Joined - An ad showed a noob wearing only free items as "before" and a stylish person wearing luxurious-looking clothing as "after".
Use code - An ad that was mainly for simulators and it shows a code for the said simulator. The code works in the simulator and grants you something in the game, mainly a pet.
They Played my game! OMG! - This ad said "They played my game! OMG!" with YouTuber pictures next to them (e.g. Flamingo, Poke, etc.). These ads commonly led to games that the said YouTuber(s) in question did not play, but some were (rarely) true.
I spent all my Robux on this - This ad said "Hi! I spent all my robux on this, so can you please join my group?" This ad sometimes contained a sad emoji on it as well. This was a commonly copied ad, and was for restaurant games.
President ads - These ads said protect the president from rats or make America great again with photoshopped pictures. This trend began very recently.
Join My Group - Similar to the I spent all my Robux on this ad, it said "Hello. I am lonely. Can you join my group and be my friend? PWEASE??!!". All these ads led to an ice cream parlor group called Frozey.
WHO FARTED? - A type of ad that showed a scary character with the text "WHO FARTED?". Usually led to a horror game.

Commercial ads[]

An example of a commercial while loading a place.

This was a feature that only free (NBC) accounts could see. It was a feature in which NBC accounts had to sit through a video commercial before they could play a game. These before-game commercials had sound, and they would stop playing either before or when the game window opens. People could stop this with an extension or plugin for their browser that blocked ads, and it would shorten the duration it took for the game window to open. The feature had been removed since.