📣 NEW: Madre Brava has asked the 15 largest European supermarkets whether or not they are going to tackle emissions from their supply chain and whether or not they are going to actively support European consumers to shift towards plant-rich diets to do so. The result? By the end of this year, all retailers will have climate targets including Scope 3 FLAG (forest, land use, agriculture) verified by the SBTi in place. And while Carrefour confirmed to us that they can't reach their climate targets without a shift from animal to vegetal proteins, Europe's largest retailer Lidl International and Netherlands-headquarted Ahold Delhaize race to lead the global protein transition. 🥗 Who will be the first to align their protein offerings with human and planetary health diets? The race has started - but the finish line is far. For an in-depth analysis, read the full briefing 👇 #plantbased #ProteinTransition #ClimateAction #proteinwende #sustainableproteins ALDI Nord Group EDEKA ZENTRALE Stiftung & Co. KG Kaufland Deutschland Lidl in Germany Nusa Urbancic Alexander Liedke Emilie Bourgoin Dr. Peter Kreutter, CFA. Dr. Katharina Reuter Dr. Julia Adou Gunhild Anker Stordalen Dr. med. Eckart von Hirschhausen Lionel Souque Godo Röben 🌱Hans-Jürgen Moog Paul Steinhardt Arne Wiest Christian Mielsch Niklas Oppenrieder Peer Cyriacks Stefanie Pöpken Henrike Schirmacher Reinhild Benning Virginia Cecchini Kuskow Dirk Liebenberg Amali Bunter Fabio Ziemssen WWF Germany Rutger Bregman Bertrand SWIDERSKI Sarah Lake Tim Klüssendorf Lia Carlucci 🌱 Uta Köpcke Stephanie Wunder https://lnkd.in/e3ewEKi3
Madre Brava
Non-profit Organizations
Washington, District of Columbia 2,449 followers
Brave strategies for food, farm, and forests.
About us
Madre Brava persuades companies, governments, and financiers to provide good food that is healthy for people, animals and the planet.
- Website
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www.madrebrava.org
External link for Madre Brava
- Industry
- Non-profit Organizations
- Company size
- 2-10 employees
- Headquarters
- Washington, District of Columbia
- Type
- Nonprofit
- Founded
- 2022
- Specialties
- food systems transformation, sustainable proteins, industrial meat, deforestation, climate change, healthy diets, good food, regenerative agriculture, alternative proteins, agroecology, water pollution, and environment
Locations
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Primary
Washington, District of Columbia, US
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London, GB
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Brussels, BE
Employees at Madre Brava
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Emily Armistead
Interim Executive Director - Madre Brava | Campaigns | Strategy | Organisational Leadership | Programme Direction | Environment | Non-profits |…
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Nico Muzi
Managing Director & Co-Founder, Madre Brava
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Amna Naseem
Strategy consulting for food, farms and forests
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Florian Ludwig Wall
🌐 weaving connections for economic, environmental, and social harmony. 🌐
Updates
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Madre Brava reposted this
🌎 Compelling study from Madre Brava on the role of supermarket retailers in the shift from animal-heavy diets to plant-rich diets to achieve human and planetary health goals. 🥩 Meat and dairy alone account for 51% of all #Scope3 emissions in European supermarkets, highlighting the urgent need to rebalance protein sales to achieve #NetZero climate goals. 🥦 The shift towards plant-rich diets is a positive step, but as the report reveals, “the finish line is far.” Read all about how the 15 largest European supermarket chains are tackling their climate and protein transition goals in Madre Brava’s analysis below 👇
📣 NEW: Madre Brava has asked the 15 largest European supermarkets whether or not they are going to tackle emissions from their supply chain and whether or not they are going to actively support European consumers to shift towards plant-rich diets to do so. The result? By the end of this year, all retailers will have climate targets including Scope 3 FLAG (forest, land use, agriculture) verified by the SBTi in place. And while Carrefour confirmed to us that they can't reach their climate targets without a shift from animal to vegetal proteins, Europe's largest retailer Lidl International and Netherlands-headquarted Ahold Delhaize race to lead the global protein transition. 🥗 Who will be the first to align their protein offerings with human and planetary health diets? The race has started - but the finish line is far. For an in-depth analysis, read the full briefing 👇 #plantbased #ProteinTransition #ClimateAction #proteinwende #sustainableproteins ALDI Nord Group EDEKA ZENTRALE Stiftung & Co. KG Kaufland Deutschland Lidl in Germany Nusa Urbancic Alexander Liedke Emilie Bourgoin Dr. Peter Kreutter, CFA. Dr. Katharina Reuter Dr. Julia Adou Gunhild Anker Stordalen Dr. med. Eckart von Hirschhausen Lionel Souque Godo Röben 🌱Hans-Jürgen Moog Paul Steinhardt Arne Wiest Christian Mielsch Niklas Oppenrieder Peer Cyriacks Stefanie Pöpken Henrike Schirmacher Reinhild Benning Virginia Cecchini Kuskow Dirk Liebenberg Amali Bunter Fabio Ziemssen WWF Germany Rutger Bregman Bertrand SWIDERSKI Sarah Lake Tim Klüssendorf Lia Carlucci 🌱 Uta Köpcke Stephanie Wunder https://lnkd.in/e3ewEKi3
Madre Brava — European supermarkets race to lead global protein transition
madrebrava.org
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Madre Brava reposted this
🌱🛒 LIDL AND AHOLD DELHAIZE RACE TO BE FIRST RETAILERS TO ALIGN PROTEIN SALES WITH CLIMATE GOALS While each of Europe’s 15 largest supermarkets has set targets to reduce emissions from their food sales, only five have made commitments to increase their sales of plant proteins, according to research by Madre Brava. This is despite meat and dairy driving nearly half (47%) of all emissions from food retailers in Europe. Lidl in Germany and the Netherlands’ Ahold Delhaize lead the race, vying to be the world’s first retailers to align their protein offerings with climate targets. It means that even though food is the main source of Europe’s consumption-based emissions, two-thirds of the continent’s biggest retailers aren’t doing enough to lower their impact. But a faster transition towards plant-rich diets is needed for “health, climate and affordability” reasons, says Nico Muzi, managing director of Madre Brava. “First, the transition helps rebalance protein sales to meet health goals in line with the most advanced dietary guidelines in the EU. Second, supermarkets can’t meet climate goals without rebalancing their protein sales. Third, supermarkets can make legumes and plant-based alternatives cheaper and more accessible, especially for low-income families,” he tells Green Queen. A 2023 study by Profundo for Madre Brave found that if Ahold Delhaize, Carrefour, Lidl and Tesco replaced half their meat sales with plant proteins by 2030, they’d save emissions equivalent to taking 22 million cars off the road, land the size of Portugal, and water equivalent to 228,000 Olympic-size swimming pools every year. For supermarkets to align with the 1.5°C goal, Madre Brava is asking all food retailers to publicly disclose their plant-animal protein splits at the group level, and commit to making 60% of sales plant-based by 2030. Around 40% of all protein sales are already plant-based in the Netherlands, where all retailers disclose this ratio. The report also calls on retailers to present a clearly defined pathway of how they will achieve their scope 3 emissions reduction targets, where dietary shifts need to be given a major role. But a just transition for farmers is vital too – a transition to diets aligned with the EAT-Lancet Commission’s recommendations could increase farm income by 71% in Europe by 2050. Learn more in the full article: https://lnkd.in/evGh43S8 #GreenQueen #altprotein #futurefood #plantbased #emissions #foodsystems #climatechange
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Madre Brava reposted this
Lidl in Deutschland and Ahold Delhaize are outperforming other European retailers in terms of transitioning their protein offering to a more planet-friendly, lower-emission template, a new study by Madre Brava has found. "We call on all major European food retailers to commit to rebalancing their protein product sales in line with human and planetary health goals," said Nico Muzi, managing director of Madre Brava. #lidl #aholddelhaize #protein #madrebrava
Lidl, Ahold Delhaize Ahead Of The Pack In Terms Of Protein Transition: Study | ESM Magazine
esmmagazine.com
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Madre Brava reposted this
📣 NEW: Madre Brava has asked the 15 largest European supermarkets whether or not they are going to tackle emissions from their supply chain and whether or not they are going to actively support European consumers to shift towards plant-rich diets to do so. The result? By the end of this year, all retailers will have climate targets including Scope 3 FLAG (forest, land use, agriculture) verified by the SBTi in place. And while Carrefour confirmed to us that they can't reach their climate targets without a shift from animal to vegetal proteins, Europe's largest retailer Lidl International and Netherlands-headquarted Ahold Delhaize race to lead the global protein transition. 🥗 Who will be the first to align their protein offerings with human and planetary health diets? The race has started - but the finish line is far. For an in-depth analysis, read the full briefing 👇 #plantbased #ProteinTransition #ClimateAction #proteinwende #sustainableproteins ALDI Nord Group EDEKA ZENTRALE Stiftung & Co. KG Kaufland Deutschland Lidl in Germany Nusa Urbancic Alexander Liedke Emilie Bourgoin Dr. Peter Kreutter, CFA. Dr. Katharina Reuter Dr. Julia Adou Gunhild Anker Stordalen Dr. med. Eckart von Hirschhausen Lionel Souque Godo Röben 🌱Hans-Jürgen Moog Paul Steinhardt Arne Wiest Christian Mielsch Niklas Oppenrieder Peer Cyriacks Stefanie Pöpken Henrike Schirmacher Reinhild Benning Virginia Cecchini Kuskow Dirk Liebenberg Amali Bunter Fabio Ziemssen WWF Germany Rutger Bregman Bertrand SWIDERSKI Sarah Lake Tim Klüssendorf Lia Carlucci 🌱 Uta Köpcke Stephanie Wunder https://lnkd.in/e3ewEKi3
Madre Brava — European supermarkets race to lead global protein transition
madrebrava.org
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Madre Brava reposted this
Almost half of European supermarkets' Scope 1, 2 and 3 emissions come from meat and dairy, says a report by non-profit Madre Brava. Supermarkets seeking to reduce their Scope 3 emissions must adopt a target to increase the share of plant-protein versus the share of animal-protein they sell, the report urges. The Netherlands is leading the way with major retailers committing to achieve 60% plant-based protein and 40% animal-based protein sales by 2030. Insight from Nico Muzi. Read more below. #plantbased #foodemissions #sustainablediets https://lnkd.in/eZQjqkxM
European supermarkets urged to adopt 60% plant-based protein targets
sustainableviews.com
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𝐀𝐥𝐨𝐧𝐠𝐬𝐢𝐝𝐞 100+ 𝐨𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧𝐬 𝐌𝐚𝐝����𝐞 𝐁𝐫𝐚𝐯𝐚 𝐜𝐚𝐥𝐥𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐔𝐍 𝐅𝐨𝐨𝐝 𝐚𝐧𝐝 𝐀𝐠𝐫𝐢𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐎𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧 FAO 𝐭𝐨 𝐫𝐞𝐭𝐫𝐚𝐜𝐭 𝐢𝐭𝐬 “𝐏𝐚𝐭𝐡𝐰𝐚𝐲𝐬 𝐭𝐨 𝐥𝐨𝐰𝐞𝐫 𝐞𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬” 𝐫𝐞𝐩𝐨𝐫𝐭. The report contains serious errors that downplay the emissions saving potential of lower-meat diets. The real potential of shifting to healthy lower-meat diets (EAT-Lancet) is a staggering 6 to 40 times higher than the FAO estimates. As the letter states "It is extremely concerning that such basic failures of analysis made it into a published FAO report without being flagged during the peer-review process.” We urge the FAO to acknowledge this fact and reassess its internal processes to prevent such grave mistakes from happening again. Diet shifts are not a minor, but a leading solution to drive down emissions in the food sector. The full letter can be found in the PDF attached. #ClimateChange #FAO #LivestockIndustry #LowerMeatDiet #Sustainability #EmissionsReduction
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𝐖𝐞𝐥𝐜𝐡𝐞𝐫 𝐒𝐮𝐩𝐞𝐫𝐦𝐚𝐫𝐤𝐭 𝐢𝐬𝐭 𝐧𝐚𝐜𝐡𝐡𝐚𝐥𝐭𝐢𝐠𝐞𝐫? Eine Handvoll Supermärkte verbinden Millionen von Konsumierenden & Produzierenden. Produktportfolio, Werbung, Ladengestaltung - kurz: die Lebensmittelumgebung - definieren, was nachgefragt und damit auch, was & wie produziert wird. Wie gehen die Supermärkte mit dieser Verantwortung um? “Superlist Environment” kommt nach Deutschland und wird REWE, ALDI SÜD & Co. auf drei Kriterien vergleichen: 🌱 Proteinwende 🚜 Nachhaltige Landwirtschaft 🌍 Klimaziele Questionmark Foundation wird diese Studie gemeinsam mit Madre Brava, ProVeg Deutschland und der Albert Schweitzer Foundation durchführen. Die Deutsche Umwelthilfe unterstützt beratend. Geballtes Wissen für präzise Ergebnisse. Nach dem Sommer beginnen wir mit der Datenerhebung, im Frühjahr 2025 kommt die Analyse dazu raus. Wer wird das Ranking wohl anführen? ALDI Nord Group EDEKA ZENTRALE Stiftung & Co. KG Kaufland Deutschland Lidl in Germany Alexander Liedke Emilie Bourgoin Dr. Katharina Reuter The German Nutrition Society (DGE) Dr. Julia Adou Gunhild Anker Stordalen Dr. med. Eckart von Hirschhausen Dr. David Lam Lionel Souque Godo Röben 🌱 Hans-Jürgen Moog Paul Steinhardt Arne Wiest Christian Mielsch Stefanie Pöpken Sabrina Wohlfeil Henrike Schirmacher Manfred Stockburger Hendrik Haase Fabio Ziemssen Antje Gerstein Bundesverband für Alternative Proteinquellen e.V. - Balpro WWF Germany Greenpeace Deutschland WWF Switzerland Veganuary Deutschland Umweltbundesamt Together for Carbon Labelling The Federation of German Food and Drink Industries (BVE)
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𝐖𝐡𝐢𝐜𝐡 𝐆𝐞𝐫𝐦𝐚𝐧 𝐬𝐮𝐩𝐞𝐫𝐦𝐚𝐫𝐤𝐞𝐭 𝐢𝐬 𝐦𝐨𝐫𝐞 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞? A handful of supermarkets connect millions of consumers & producers. Product portfolio, advertising policy, and shop design - in short: the food environment - shape demand and therefore also the “what” & “how” on the supply side. How do supermarkets deal with this responsibility? "Superlist Environment" is coming to Germany and will compare REWE, ALDI SÜD & Co. on three criteria: 🌱 Protein transition 🚜 Sustainable agriculture 🌍 Climate targets Superlist is a multi-year multi-national research programme by the think tank Questionmark Foundation. They will conduct the German study together with Madre Brava, ProVeg Deutschland and the Albert Schweitzer Foundation. Deutsche Umwelthilfe is providing advisory support. Concentrated knowledge for precise results. Questionmark will start data collection after this summer. The report and ranking are expected in early 2025. ALDI Nord Group, EDEKA ZENTRALE Stiftung & Co. KG Netto Marken-Discount Kaufland Deutschland Lidl in Germany Carrefour Tesco Ahold Delhaize Jumbo Supermarkten EuroCommerce Christel Delberghe Brian Shaw Prof. Dr. Martin R. Stuchtey Sergius Seebohm
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The Thai Food and Drug Administration proposed draft regulations to ban meat and dairy-related terms on labels of plant-based alternative proteins. While it is encouraging to see that alternative proteins have gained such traction that the Food and Drug Administration stepped in to have a say in this matter, it is concerning what these regulations might mean for the future of plant-based proteins in Thailand. Terms like “chicken” or “pork” on plant-based products are meant to describe the taste and texture, guiding consumers on how to prepare or incorporate them into the meals. Given that cooking delicious meals for loved ones is a strong aspect of Thai culture, we believe consumers should have the information about the taste and texture when deciding to incorporate alternative proteins in their households. The Agency informed us that the regulations are now being revised and finalised. We hope that the final regulation will be more in favor of the growth of alternative protein products in Thailand. We believe that Thailand can play a leading role in the development of alternative protein products globally. A ban on terms like “chicken” or “pork” on plant-based products is a hindrance towards a prosperous alternative proteins industry in Thailand. Mirte Gosker Jacques-Chai Chomthongdi Andy Jarvis Kalayaan Constantino Lan Mercado Wadchara Pumpradit Chokdee Smithkittipol Ben C. Muangwong Smith Taweelerdniti Joanna Hellier Bruce Friedrich Wasamon Nutakul, PhD Asia Research & Engagement (ARE) Chisakan Ariphipat Shannon Campion Maarten Geraets Prad Kerdpairoj Koranis Tanangsnakool Namfon Unthapanya pokpong junvith Thanyaporn Krichtitayawuth Pareena Prayukvong Sarinee Achavanuntakul Robin Willoughby Sonalie Figueiras Janjaree Chianwichai Wichayapat P. https://lnkd.in/eSJqhsJ3
'Not A Real Noun': Thailand Proposes Labelling Ban on Plant-Based Meat & Dairy
https://www.greenqueen.com.hk