With crunch time nearing for political marketers, streaming TV's role in political advertising is more significant than ever. The streaming market has matured since the last presidential election and requires a different campaign strategy. Check out our Q&A with Luc Dumont, SVP of business development at Madhive, and our own Jared Lansky, SVP of platform partnerships at Index, to learn how you can take advantage of programmatic and streaming capabilities to reach voters at scale: https://lnkd.in/dApbJ2Q3 #PoliticalAds #StreamingTV
View our complete guide on political ad campaigns here: https://bit.ly/3xBOwfU
Video - AdTech - CTV/OTT | Business Management - Business & Corporate Development - International Growth
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