Welcome to AI FrAIday! Can you spot the difference? Each week we will be sharing two images, one generated by AI and one created by a human and you can guess which is which by leaving your vote in the comments. This week we're inspired by one of our employee-owner's favorites, Summer Fridays, a 1/2 work day every other Friday, offering flexibility to enjoy summer. Let us know what picture you think is AI below 👇
Butler/Till
Advertising Services
Rochester, New York 15,395 followers
Impressions are good. Connections are better. We’re the results-driven marketing agency that knows the difference.
About us
Impressions are good. Connections are better. We’re the results-driven marketing agency that knows the difference. Independent | Women-owned | 100% Employee-owned | B Corporation
- Website
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http://www.butlertill.com
External link for Butler/Till
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Rochester, New York
- Type
- Privately Held
- Founded
- 1998
- Specialties
- Analytics & Measurement, Lead Generation, Data Management & Integration, ROI & Measurement, Market Research & Consultation, Data Visualization, Integrated Planning, Programmatic, Video, Search, Social, SEO, Content Marketing, Strategy, Branding, Dynamic Creative, Production, Marketing, Advertising, Media, Healthcare, Pharma, Diverse Supplier, and Women-Owned
Locations
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Primary
Get directions
260 E Broad St
Rochester, New York 14604, US
Employees at Butler/Till
Updates
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Amid the social upheaval of 2020, many brands pledged to invest in underrepresented publishers. Kimberly Jones, President & CEO, alongside panelists Sheila Marmon, CEO of Mirror Digital, Mark D. Walker, CEO of Direct Digital Holdings, Cavel Khan, CGO of Group Black, and Lori Goode, CMO of Index Exchange spoke at Cannes on a panel regarding the current realities of these pledges four years later. The consensus? While diverse-owned media spending has tripled, it is still just 1.6% of all agency spend. Panelists agreed we need to focus on authentic, long-term investment and all work collectively to ensure the ad industry truly supports this purpose. For more on this topic, check out the full article below. https://lnkd.in/eWsS_P2a
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That's a wrap on Cannes! From purpose-driven marketing to sports advertising and AI integrations, we're buzzing with inspiration and ideation post Croisette conversations. Check out our latest blog where we share the top takeaways from this leading industry event. https://lnkd.in/gat5kEpd
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Superstar mom, tech genius, and our first-ever VP of Product, Sheila Herbert has already hit the ground running in her first 90 days making transformational impact for our agency and clients. We're so grateful to have this powerhouse on our team and to see all that the future holds, together!
Seatbelts and Ax Throwing, My First 90 Days at Butler/Till As I sit down to reflect on my first 90 days at Butler/Till, “energized” is the feeling that keeps coming to the surface. It is remarkable how quickly I have integrated into this team—it feels like I have been here for years, yet every day brings fresh excitement and learning. I have been warmly welcomed and trusted by a diverse group of colleagues united by a shared goal: connecting deeply with our customers, understanding their businesses, and fostering an environment where our employee-owners thrive. Butler/Till is not just a workplace; it is a testament to empowerment. As a women-owned/led, employee-owned, certified B Corp, its values resonate deeply with me—they are not just principles we uphold, but ideals I have long admired and am thrilled to contribute to. My primary focus in this position has been on advancing our technology capabilities, specifically by establishing a best-in-class Product Development and Technology Practice to support our expanding product offerings. This is not my first time pioneering in a new role; throughout my career, I have specialized in building and enhancing product development and technology functions across various industries. My passion for exploration and growth has led me to immerse myself in the nuances of media and marketing, and now, at Butler/Till, I am experiencing an unprecedented pace of learning, adoption, and progress. Some of the standout moments of the last three months: -Celebrating our Best Places to Work (the agency’s 11th time winning this) recognition during my initial week. -Gaining insights into State Farm’s pivotal role in promoting universal seatbelt use during a visit to their headquarters. -Feeling the vibrant energy of our Olympic-themed Statement Day. -Building bonds and honoring retiring colleagues (while honing my ax throwing skills!). As I look back on these transformative first three months, I am filled with gratitude for the momentum we have achieved, the authentic connections I have made, and all of the opportunities ahead.
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AI, a cookieless future, and data utilization, were the leading healthcare themes this year at Cannes. Kimberly Jones, President & CEO, was featured alongside Edith Hodkinson from IQVIA and Steve Madden from MM+M on their podcast, "Cannes 2024: Shaping the Future of Healthcare Marketing." The trio discussed everything from the "blue jean moment" to the “cookiepocalypse" during their discussion. Check out the full podcast now. https://lnkd.in/g_DCywr6
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Have you ever thought about marketing like insurance—you need multiple forms for it to be effective, right? You wouldn’t get car insurance and not home insurance, and it’s the same for marketing. Creating a full-funnel marketing strategy means you are meeting your customers at every stage of their buyer journey. Check out our latest blog on how to create a consistent customer journey so you can find the right channels to reach your audience. https://hubs.li/Q02DrK8X0
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It was clear, sports took center stage at Cannes this year. Everyone from Kristyn Cook, CMO of State Farm to Manny Puentes, General Manager of Advertising at Genius Sports was talking about the intersection of marketing, culture, and sports. Digiday made a comprehensive recap of the week's sports talk including our event at Cannes with Audigent. Check out the full article below for more insights. https://lnkd.in/eV2weNry
Cannes Briefing: Sports hold full court at Cannes Lions 2024
digiday.com
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What does it take to get 40.03X return on ad spend? Check out our latest case study in collaboration with PulsePoint to get the details on our omnichannel programmatic campaign that targeted high-value HCPs with the potential to prescribe a brand’s treatment. The campaign delivered on all objectives and laid a strong foundation for continued market growth of the prescription therapy. Download the full case study to learn more. https://hubs.li/Q02C-NMv0
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"Something that devastating can actually lead to something really remarkable." What an honor it was to have sailor and Paralympian, Keith Burhans in the office this month to discuss his journey in overcoming adversity to go on and compete in the Sydney 2000 Olympic games, coach in the Athens 2004 Olympic games, and become the winner of the 2014-2015 Volvo Ocean Race. Thank you Keith for sharing your story and inspiring us all to relabel our potential weaknesses or setbacks as strengths and opportunities.
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