Rob Hazan

Has anyone ever sized the market opportunity the measurement/verification/attribution/optimization companies are fighting for a share of? Are long-term projections tethered to assumptions using math like we expect X share of a market sized Y, yielding revenue Z, margins A = valuation B? I suspect the pie is finite and not going to grow enormously, so in the end there is only room for a handful of players. And someone is going to have to lose significant share for even that to work. Especially as long as the sell side is paying most of the freight (directly and indirectly).

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Here’s a story of a migration that was ... pretty easy(!) 😮 The Philadelphia Inquirer recently migrated to a third email service provider in about four years. The previous migration was tough. It was so challenging that ended up building a custom app so that most of our journalist users would never have to log in to the actual email service provider, which had a complex and hard-to-learn user interface. Instead, the journalists continued writing in their primary content management system. Then they filled in a few simple fields in the custom app, previewed the email, sent tests and the newsletter. The only training required was peer-to-peer, and it took minutes. And, here's the real magic: When we migrated to yet another email service provider, sure, we had to rebuild quite a bit on the backend. But very little to nothing changed for the users of our custom application. No re-training needed. No workflow changes. No major disruptions. The app has also enabled The Inquirer to be nimble when developing new newsletter products — over the last couple years we’ve added alert formats, curation tools and custom ad production. That’s resulted in massive gains in newsletter audience and newsletter-driven revenue. 👇Swipe through the case study for lots more details. [ Credits: Kayo Tran, Hilbert Tran, Nickie Tran, Perri Duncan, Lindsay Grow Ashley Hoffman, Alyssa Passeggio, Toan Dang, Talor Nguyen, Sarah Pham, Kate Connolly + the dozens of other engineers and newsroom users who have contributed feedback and ideas for improvements 🙏 ] #newsletters #newsproduct #tools #workflow

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I could talk about product positioning all day. Good product positioning makes it easy for buyers to see themselves, their routines, and their goals reflected in what you're offering them. Sometimes it's shifting your product positioning from "what we do" to "what we do for you". What a dream getting to meet and talk with Daniel Murray of The Marketing Millennials podcast about: ➡ Creating product positioning that resonates (and how we think about it at Recharge ➡ Sustaining brands in the routine economy ➡ Why your first marketing hire should be a product marketer, and more Check out the full episode ✨

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Looking forward to sharing the stage with Harman Sodhi next week at Path to Purchase Institute's Retail Media Summit! Looking forward to digging in on the importance of measurement, and how to find insight into the holistic impact of your retail media activities. #retailmedia #shipt #shiptmeda #criteo #data

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Sign up now for our webinar on June 5th on the exciting developments in leveraging first party data using LiveRamp to achieve stronger ROI.

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The programmatic industry has benefited greatly from supply side transparency standards (sellers.json & SCO) - a resounding success. However, the value of buyers.json and DCO (the same transparency spec, but moving in the other direction from buyer to publisher) is less obvious to the industry and is hamstrung by a lack of adoption from the buyside. I'm thrilled PubMatic is adopting and supporting buyers.json and DCO, and hope that publishers find value from the (currently limited) buyer information passed back in the bid responses, and use that value to help persuade DSPs and agencies to participate more fully. Transparency is currently a one way street - let's make it a treelined boulevard benefiting all parties in programmatic space! PubMatic Raptive

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MMM never went away! Costs in here are on the extreme end to make this platform sound cheap, and the article totally misses the mark on how companies like Blend help companies to build and own their own MMM platform. https://lnkd.in/e7r6xvQ4

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What's the difference between correlation and causation in media measurement? Correlation: Consumer sees an ad and makes a purchase. The ad must have caused the purchase. Causation: When we stopped running this ad in this test market, we saw sales drop X% in that same market, compared to control markets. The media is causing this many sales. The question remains, how do brands get to causal measurement? Mahesh Jeswani, Measured's SVP of Product breaks down how brands are leveraging automating geo-testing to uncover the cause and effect relationship between marketing sales. Don't sleep on this Q&A session! 🔥 #mediameasurement #geoexperiments

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Introducing 💡 Spotlight 💡 It’s your cheat sheet to HubSpot’s 100+ latest updates — including these 4 biggies we know you’ll love: 🧡 Service Hub connects service and success together to help customers faster 🧡 Content Hub takes content creation into the future with a single piece of content – remixing everything from blogs to social, and more 🧡 Commerce Hub makes B2B buying and selling SO MUCH smoother from wherever you transact 🧡 HubSpot AI powers all our Hubs and the Smart CRM so you can deliver the best experiences possible Reinvention starts here at hubspot.com/spotlight

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Third-party cookies in 2024: Alternatives for a new ad landscape Google’s plan to phase out third-party cookies is happening. This change is an opportunity to ramp up your marketing strategy with high-fidelity data.

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New Breaking Through the Mayhem podcast episode alert! 🚨 I had the pleasure of joining Adam Katz, CEO of Sightly, for an engaging discussion on empowering the future of AdTech. We dove into topics like minimizing bias in AI, the importance of data quality, and career growth in our industry. We discussed the importance of fostering a culture of mentorship and providing opportunities for growth, especially for both those just starting out in the industry and seasoned leaders. I emphasized the need for companies to find eager people with grit and a can-do attitude, and to encourage collaboration across teams. Shoutout to Walt Cheruk for pushing me to learn ad ops hands-on early in my career at Carat, and to Jeffrey Bustos for some friendly competition in growing our LinkedIn networks! 😄 At the IAB, I'm proud of the work we've done, like our guide on minimizing bias in AI for marketing. I mentioned how the IAB has stepped up our game in recent years, offering events and programs that tackle the most pressing issues our members face. We're committed to helping them navigate the ever-changing digital landscape through thought-provoking content and actionable insights. Additionally, I touched on the importance of networking and collaboration. By bringing together diverse perspectives from across the industry, we can foster meaningful relationships, share knowledge, and drive innovation. 👉 Check out the full episode to hear more on nurturing talent, balancing efficiency and quality, and my motto "Find a need, fill a need." Let's empower the next generation of AdTech leaders together! https://lnkd.in/ecRxQF6c #AdTech #Careers #Leadership #IAB #BreakingThroughTheMayhem

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Leaving aside the icky-ness of several hundred talented, hardworking people finding out they no longer have a job via a sentence in an earnings call, Oracle's quiet announcement that they are shutting down their ads business leaves a substantial hole in the market for users of their audience solutions- which are being used on actively running campaigns- with very little practical guidance being provided. If you find yourself in this situation, you should know that in addition to being a branded solution in Oracle, Proximic by Comscore's data powered much of Oracle's white labeled audience solutions, and that data is broadly available across all programmatic environments. Furthermore, our contextual solutions can help Grapeshot users seamlessly transition away from those solutions to our ID-less contextual audience solution, IAB category targeting, brand suitability etc. Please reach out if you need help or have been using Comscore data in Oracle and are not sure where to go from here. Lastly ( and most importantly) - If you worked at Oracle ads and are now job hunting, Proximic by Comscore is #hiring for a few different roles and we'd love to hear from you 💕

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Towel thrown in. Google Business Messages is shutting down, without a replacement in sight. More from Forbes, Forrester, and Quiq's CEO Mike Myer on what this means for the businesses using conversational interfaces to service #customers, and the importance of having multiple messaging channels in place with the necessary AI & agent capabilities to make #cssuccessful.  #Messaging #CustomerService #CX #AI #AIForTransformationalCX

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Finding the right customers for your brand and ultimately converting them to buyers at the most efficient costs possible is the holy grail for marketing teams. In case you missed it live last week, catch this on demand webinar where I share how Gregory Welteroth Advertising leverages Alteryx to refine customer targeting and optimize marketing ROI. Plus, gain insight into how we used automated analytics to save DECADES worth of labor. Don't delay, watch now! https://lnkd.in/e6C7sbmX #Alteryx #Marketing #AnalyticsAutomation

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Recent New York Business Intelligence & Market Research Hiring Trends 🗽 New York's data-driven landscape is evolving rapidly, with notable shifts in Business Intelligence and Market Research hiring. Here's what you need to know: - Increased Demand: Businesses in NYC are actively seeking BI and Market Research professionals to harness data insights for strategic decision-making. - Tech Integration: The integration of advanced analytics tools is driving the need for skilled professionals to interpret complex data sets effectively. - Remote Work Adaptation: With the rise of remote work, companies are prioritizing candidates who can excel in virtual environments and collaborate seamlessly. - Specialized Skillsets: Employers are seeking candidates with expertise in data visualization, predictive analytics, and market trends analysis. - Competitive Salaries: In response to the high demand, salaries are competitive, offering lucrative opportunities for top talent in the field. Looking to explore new opportunities in Business Intelligence or Market Research in New York? Connect with Aspire for personalized career guidance and access to top-tier positions. Visit us.weareaspire.com to kickstart your next career move. 🚀 #NewYorkJobs #BusinessIntelligence #MarketResearch Remember, staying informed on industry trends is key to navigating the job market successfully. Stay tuned for more updates and insights! #CareerDevelopment #DataAnalysis #NYCHiring"

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𝐒𝐲𝐧𝐭𝐡𝐞𝐬𝐢𝐬 & 𝐭𝐡𝐞 𝐫𝐮𝐥𝐞 𝐨𝐟 𝟑 GTM leaders and practitioners must analyze large amounts of market, product, and customer data for informed decision-making. They also need to communicate these decisions to key stakeholders and inspire action. While AI can help digest and structure this information, a human in the loop is still necessary for decision-making and effective communication with stakeholders. This is where synthesis and the rule of 3 come into play. 𝐖𝐡𝐚𝐭 𝐚𝐜𝐭𝐢𝐨𝐧𝐬 𝐜𝐚𝐧 𝐈 𝐭𝐚𝐤𝐞? 💡 𝐒𝐲𝐧𝐭𝐡𝐞𝐬𝐢𝐬: Set aside a regular time slot at the end of every day to process all the information from meetings, reports, emails, customer discussions, etc. Look for key themes in the data and all the notes. Align them with your and your company's core priorities and decide which ones to filter out. Then, distill it down to the core concepts. (Pro tip: Keep an rolling doc on these themes, and use it as a source for performance reviews or planning later!) 3️⃣ 𝐑𝐮𝐥𝐞 𝐨𝐟 𝟑: As one of the fundamental rules of great presenters, the rule of three encourages communicators to present their messages and takeaways in groups of three. Why three? This number is large enough to encapsulate multiple concepts, yet small enough for the audience to remember. If you are new to this, practice this rule in everyday communication with your spouse, family, and friends when summarizing a story or describing a vacation. Sometimes my family teases me when I add a filler third point just to reach three 🙂 Don't force it, not everything needs to be in 3's.

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Does your media company provide meaningful holistic data insights? Centerfield's media buying power gives them access to some of the most meaningful marketing insights. ✅ $1 B in analyzed media spend ✅ 150 M O&O 1st Party Engagements ✅ 8.5 Million New Customer Sales Annually Our Health & Medicare insurance vertical is continually growing, learning and applying these insights! Let's connect on how we can support your Brand!

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Wow. Anyone testing the Sandbox has seen these same results and felt this same underwhelm at Google’s APIs; but to read some of these quotes from their biggest test ally is really telling. THIS. AINT. GONNA. CUT. IT. At The Trade Desk we’re all about objectivity and innovation, and it’s been an exciting year exploring and implementing new identity tools and products for our advertisers that work, that scale, and that support publishers and journalism; regardless of our role on the buy side. This is a must read. https://lnkd.in/e-9EcNzf

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