Index Exchange’s Post

Missed our panel on diverse-owned media with Infillion and Mirror Digital at Cannes? Our CMO, Lori Goode, discussed how programmatic can address today’s challenges, emphasizing the need for more transparency and efficiency to support diverse voices.    “Diverse-owned media often does not have the traffic scale to make their publishing work, and so they buy traffic from other publishers like Facebook in order to get more traffic to their sites. We need to get transparency right, we need to get clear expectations, and we need to make programmatic well-lit and efficient.”    Get the full recap here: https://lnkd.in/eWsS_P2a  

Index’s Rob Hazan, VP of product and streaming TV, joined Butler/Till and Audigent at Cannes for a panel on curation and programmatic in live sports. “One of the things that we have now that we’ve never had before is just this amazing infrastructure to reach people in a very personalized way and activate on this data,” shared Rob. Check out the highlight below ⤵️

Since Google began disabling third-party cookies in Chrome, we’ve been at the forefront of evaluating the Privacy Sandbox.     Our rigorous testing, involving over 100 publishers and 10 DSPs, reveals that while the Privacy Sandbox APIs help, they're not bridging the gap in ad performance sufficiently at the current scale, feature set, and level of adoption.   Read more about our findings in Lara O'Reilly’s article in Business Insider: https://lnkd.in/eR78cStj

When we began testing the Privacy Sandbox APIs, we committed to sharing the results with our customers and partners, Google Chrome, and the UK Competition and Markets Authority. Our tests have proven that millions of Sandbox impressions can be delivered. However, there are still many open questions and issues to be addressed. Our product team recaps some of the key findings and challenges we’ve observed through our initial testing period here: https://lnkd.in/eG-pmP_B  #PrivacySandbox #AdTech #DigitalAdvertising 

Our data products division is responsible for building the foundation for our flexible, scalable, and transparent advertising exchange. Roza Ismagilova, engineering lead manager, says, "The features we develop help our company bring in new business and improve existing customer offerings by providing new financial incentives. This helps us stay ahead in the competitive world of ad tech." Learn more about our data products team members and what they do here: https://bit.ly/3ziawwV #LifeAtIndex #Technology #DataJobs 

With crunch time nearing for political marketers, streaming TV's role in political advertising is more significant than ever. The streaming market has matured since the last presidential election and requires a different campaign strategy.   Check out our Q&A with Luc Dumont, SVP of business development at Madhive, and our own Jared Lansky, SVP of platform partnerships at Index, to learn how you can take advantage of programmatic and streaming capabilities to reach voters at scale: https://lnkd.in/dApbJ2Q3  #PoliticalAds #StreamingTV

Streaming TV remains a pivotal platform for political ads this election year. Dan Fairclough, VP of independent demand at Index, shares how to leverage streaming’s scale, precision, and targetability to maximize your campaign impact as we approach critical voting months. https://lnkd.in/eM3cpZgq  #PoliticalAds #StreamingTV 

Our annual fitness challenge fosters positive physical and mental health and encourages Indexers to get active, wherever they are! This year has been one for the books. With competitive games, yoga classes led by Indexers worldwide, a bike safety workshop, and walks and bike rides through our cities, there was something for everyone. To top it all off, we shared tips for meditation and stretching, even while at your desk. Cheers to our Indexers for embracing this year's challenge. #LifeAtIndex #FitnessChallenge #HealthAndWellness 

Created solely for the purpose of ad arbitrage, MFA sites are eroding trust and efficiency in the programmatic landscape, while wasting marketers' precious ad spend. In our latest Index Explains video, Robert Lawrence, head of product marketing, discusses the impact of MFA sites on the media ecosystem and how to foster more transparency. Click the link in the comments to watch the full video. #IndexExplains #AdTech