Audigent

Introducing the Power of Contextual Signal Transformed. The Power, Accuracy and Performance of Deterministic Targeting Meets the Scale and Privacy of Cookieless Contextual Targeting. Audigent’s Unique Cognitive (Predictive Audiences) + Contextually Indexed 1P Data Now Available in The Trade Desk. Click below to view our latest video on this contextual breakthrough. https://lnkd.in/eK3jB7WM

Six months after Google began phasing out third-party cookies in #Chrome, the verdict on its alternatives is unchanged: they’re a financial wrecking ball for publishers and another lever for Google’s advertising dominance. The difference? There’s now even more proof to back it up. Ad execs might be tempted to throw in the towel. Yet, many aren’t giving up. They’ve invested too much time, money, and effort in building tech for Google’s alternatives to let cynicism turn into apathy. Besides, it seems #Google is at least extending them an olive branch — or rather a twig. #thirdpartycookies In this piece by Seb Joseph, we speak to Todd Parsons of Criteo, Mark McEachran of Yieldmo, James Rosewell of Movement for an Open Web, and Drew Stein of Audigent. 

"The real stars of this report are the "paradigm shifters" like AdRoll and Audigent. These guys are not just tiptoeing around; they're embracing PAAPI like it's their golden ticket to innovation. Audigent, for instance, has built Component Buyer technology without even running a DSP. This leapfrog move could position them as major players in the new ad tech landscape." For the full write-up, click the link below ⤵ https://lnkd.in/e4CRgtGs Drew Stein Greg Williams Jake Abraham Gina Cavallo Dave Rosner Dave Arnold Chris Meredith Matthew Griffiths Enrico Quaroni Ted Smith AdMonsters

It was clear, sports took center stage at Cannes this year. Everyone from Kristyn Cook, CMO of State Farm to Manny Puentes, General Manager of Advertising at Genius Sports was talking about the intersection of marketing, culture, and sports. Digiday made a comprehensive recap of the week's sports talk including our event at Cannes with Audigent. Check out the full article below for more insights. https://lnkd.in/eV2weNry

We had an amazing time at the Adform & Audigent VIP happy hour at Ristorante Federal in Cannes! The evening was filled with rosé, cocktails, and delectable light bites. Our surprise guest, Mime Jean-Jacques, closed the night with his funny shenanigans. Click the link below to watch the clip of his set with Paul Smith. Cheers! https://lnkd.in/e7zsaQTJ Drew Stein Greg Williams Dave Rosner Louise Kloster Oliver Whitten John Piccone Thomas Kernan Ted Smith David Taijpaul Stefan Sommer Paul Smith

Thank you to everyone who joined us for "Curation & Connections" with Butler/Till and Audigent at Cannes! It was fantastic to spend the afternoon along the Croisette, gaining insights on achieving a programmatic competitive edge in today’s marketplace. The discussions led by our industry leaders were truly enlightening, and the connections we made were invaluable. We wrapped up the event with a delightful session of rosé and hors d'oeuvres. Special thanks to our panelists and everyone who attended. Stay tuned for more exciting events! Scott Ensign, Purvi Doraiswamy, Drew Stein, Rich Routman, Amanda DeVito, MBA, Budi Tanzi, Ashley Banks, Manny Puentes, Dave Rosner, Lindsey Galloway, Taylor Simons, Jake Schrader, Chelsea Boyd (Salitan), Nicole Bishop, Greg Williams, David Taijpaul, Gisele Smith, Rachael Donnelly Anna Broadhead

 I’m excited to share the stage with a panel of fabulous industry leaders at the WORLD WOMAN FOUNDATION’s inaugural #CannesLions agenda! We’ll talk about the representation of older women in culture and business – everything from Golden Girls to The Golden Bachelor/ette, AI, the workplace, and more. Join me with Disney Advertising’s Becca Vodnoy Google’s Darline Jean Audigent’s Gina Cavallo National CineMedia (NCM)’s Catherine Sullivan – either live in Cannes, or watch the livestream from anywhere. We’ll be on at 5pm CET / 11am ET. https://lnkd.in/e-eH95Zb #EqualityMoonshot #CannesLions2024 #HealthAtWPP

With so many major changes in the market and the increasing role of AI, publishers are facing more, and more difficult challenges than ever. Monday at Cannes, Audigent's Jake Abraham and ADAPEX Inc | the adtech of Datrix group's Debra Fleenor broke down the problems and shared a few recommendations to help publishers navigate what's next in a insightful session moderated by Digiday's Sara Jerde. "There is no AI that is going to come up with an opinion piece I'm interested in." Jake Abraham "Although Google kicked the can, the cookieless future is here." Debra Fleenor A huge thank you to Tina Mulqueen for creating an incredible day of content on Le Rooftop. Dana Bistany Advertising Week Kindred PR #publishing #cookielessfuture

Kimberly Jones and Amanda DeVito, MBA owning the stage with HUMAN. Index Exchange, Getty Images, Audigent, and Advertible Inc.

C-Suite leaders are embracing vulnerability as a key strategy for fostering truly inclusive workplaces. Vulnerability fosters empathy, paving the way for a safe space where disabled, differently-abled, and neurodiverse employees can thrive alongside their colleagues. Join us in the #EqualityLounge at #CannesLions2024 as a diverse group of leaders join together to unpack how owning your journey and differences unlocks psychological safety and innovation. • Kerry Flynn, Media Deals Reporter, Axios • Drew Stein, Co-Founder and CEO, Audigent • Rachel Lowenstein, Global Head, Inclusive Innovation, Mindshare • Thomas Ranese, Chief Marketing Officer, Formerly, Chobani and Uber • Susan Howe, President, The Weber Shandwick Collective (TWSC) • Diana Haussling, SVP - GM Consumer Experience & Growth, Colgate-Palmolive