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Why Network Neutrality Is Good for Business
Web-based technologies Digital ArticleEditor’s note: For an opposing viewpoint on this topic, see Robert E. Litan’s and Hal J. Singer’s entry “Why Business Should Oppose Net Neutrality.” In business school, where I teach, students are often predisposed to see legal concepts as impenetrable and foreign. I watch the lightbulbs go on as they see that Microsoft’s antitrust woes, […] -
Craigslist: In Praise of Primitive
Web-based technologies Digital ArticleEarlier this year, Gary Wolf wrote a great article in Wired magazine about Craigslist, the world’s dominant classified ad site. Wolf cites astonishing statistics: It’s the most popular site in the US for dating, jobs, and apartments. It gets more traffic than the job sites Monster, CareerBuilder, and HotJobs combined. It also gets more traffic […] -
The Online Talent War
Hiring and recruitment Digital Article(I wrote this post with Diamond CTO Chris Curran) Are you taking no more than a squirt gun to the talent wars? Most people find jobs through social connections. In 1974, Harvard sociologist Mark Granovetter published his landmark study that showed four out of five people find jobs through personal connections. Yet, in our recent […] -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
Capture Your Creativity with a Digital Notebook
Leadership & Managing People Digital ArticleStop letting your ideas slip away. -
In Praise of Uncertainty
Decision making and problem solving Magazine ArticleThe information technology explosion was set off by visionaries who thrive on uncertainty. Today that innovation-fueling uncertainty is in danger, a victim of its own success and excess. IT producers have historically built platforms that are useless standing alone, inviting others to parlay them into a variety of useful applications. The first PC makers shipped […] -
Are Your Digital Platforms Wasting Your Customers’ Time?
Customer experience Digital ArticleInstead of just responding to requests, anticipate people’s needs. -
The Hidden Power of Mundane Ideas
Innovation Digital ArticlePicture this: a nutrition scientist does a study with one person, limiting him to a 1500 calorie diet and having him run for 15 minutes on a treadmill each day. The man loses three pounds in a month. Can we safely assume that this experiment, when repeated with others, will produce the exact same result? […] -
Breakthrough Ideas for 2008
Business law Magazine ArticleOur annual snapshot of the emerging shape of business. -
Five Ways Twitter Can Help You Conquer Distraction
Social media Digital ArticleIf you were going to design the perfect distraction, you’d probably make it irresistibly urgent, gossipy, and/or funny. You’d design it to be able to reach you any way possible, whether by e-mail, web site, or smart phone. You’d have it come from a trusted voice that you want to hear from, like a friend […] -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
The Moment Social Media Became Serious Business
Communication Digital ArticleIt happened last year, around the first of July. In my experience, the switch was just about that abrupt. All last spring, most senior business leaders... -
How Retailers Can Reach Consumers Who Aren't Spending
Sales & Marketing Digital ArticleU.S. retail sales dropped a historic 8.7% in March 2020. -
How to Use Your LinkedIn Profile to Power a Career Transition
Leadership & Managing People Digital ArticleLet your future job find you. -
Understand the Perils of Co-Creation
Sales & Marketing Magazine ArticleSocial media give companies tremendous opportunities to engage with customers by inviting them to participate in value-creating activities, such as brainstorming... -
It’s Time for a “Slow Conversation” Movement
Business communication Digital ArticleThree resolutions that swim against the mass-connectivity tide. -
How the Sharing Economy Can Improve Your Next Business Trip
Time management Digital ArticleOn-demand services to try. -
What Customers Want from the Collaborative Economy
Innovation Digital ArticleAnd why your company can’t ignore it. -
The New Economy Is Stronger Than You Think
Government policy and regulation Magazine ArticleSome people—in particular, panicky policy makers at the Fed—fear that the new economy is a bubble about to burst. They’re dead wrong. Barring any government interference, the new economy is rock solid and here to stay. -
Real Products in Imaginary Worlds
Web-based technologies Magazine ArticleSynthetic worlds offer marketers an attractive new hunting ground. While TV viewing declines, consumers—particularly 18- to 34-year-olds—spend hundreds of millions of hours in these shared social environments generated by powerful servers and accessible to anyone connected to the Internet. These worlds are a sort of video game that millions of people can play at the […]
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Work Smarter with Social Media: A Guide to Managing Evernote, Twitter, LinkedIn, and Your Email
Communication Book20.00View Details From managing email to building a social media presence, making smart use of technology is essential to professional success in a digital world. But using... -
Language and Globalization: "Englishnization" at Rakuten (A)
Leadership & Managing People Case Study11.95View Details Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets.... -
Independent Governance of Meta's Social Spaces: The Oversight Board
Management Case Study11.95View Details Julie Owono is a member of the Oversight Board, an outside entity with the authority to make binding decisions on tricky moderation questions for Meta's... -
Axel Springer in 2016: From Transformation to Acceleration?
Global Business Case Study11.95View Details As of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major... -
Social Media
Sales & Marketing Case Study8.95View Details This note describes the rapidly changing environment of social media and how managers can leverage it. -
Esporte Interativo
Innovation & Entrepreneurship Case Study11.95View Details Esporte Interativo (EI) successfully launched and competed in the Brazilian sports television market for over 12 years. EI basically created the category... -
Advertising Experiments at RestaurantGrades
Communication Case Study8.95View Details Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated... -
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
Innovation & Entrepreneurship Case Study11.95View Details Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms,... -
Findasense (B): A New Path for Scaling Up
Management Case Study5.00View Details Global digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the... -
Banking on Social Media (A)
Sales & Marketing Case Study11.95View Details First National Bank (FNB), one of South Africa's "Big Four" banks, has, under the stewardship of its CEO, invested in a strategy of innovation to grow... -
Snap Inc.'s IPO (A)
Finance & Accounting Case Study11.95View Details -
Gillette: Shaving Gender Stereotypes
Sales & Marketing Case Study11.95View Details This case discusses the launch of a marketing campaign titled "The Barbershop Girls of India" created by Gillette India, a Procter and Gamble company... -
Wizards of the Coast: Dungeons & Dragons for Everyone?
Management Case Study11.95View Details As Hasbro Inc.'s Wizards of the Coast LLC (Wizards) worked to design the next iteration of its popular tabletop role-playing game, Dungeons & Dragons... -
Ultrabrand's Journey to a Smarter Web Analytics Product Offering
Innovation & Entrepreneurship Case Study11.95View Details In October 2014, the chief executive officer (CEO) of a high-end, invite-only digital branding firm was contemplating which (if any) web analytics service... -
EILEEN FISHER: Repositioning the Brand
Sales & Marketing Case Study11.95View Details Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants... -
Banking on Change: Aligning Culture and Compensation at Morgan Stanley
Leadership & Managing People Case Study11.95View Details This case study was prepared as part of a research project on Culture, Conduct, and Governance in Financial Firms. The objective of this project is to... -
Fynd
Innovation & Entrepreneurship Case Study11.95View Details Fynd is a fast-growing venture that in 7 years since its founding has become India's largest omnichannel retail company with real-time access to over... -
Instagram Influencer Marketing: Creating a Winning Strategy
Sales & Marketing Case Study11.95View Details On August 9, 2020, Sean Jean De Ville, who had recently joined French fashion and cosmetics giant Satix as digital marketing head of the shampoo products... -
OSSCube: Leveraging Social Media
Global Business Case Study11.95View Details Established in 2006, OSSCube was an open source software development company based in North Carolina, United States, which had its India office in Noida... -
Amazon's HQ2 (A)
Strategy & Execution Case Study11.95View Details
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Why Network Neutrality Is Good for Business
Web-based technologies Digital ArticleEditor’s note: For an opposing viewpoint on this topic, see Robert E. Litan’s and Hal J. Singer’s entry “Why Business Should Oppose Net Neutrality.” In business school, where I teach, students are often predisposed to see legal concepts as impenetrable and foreign. I watch the lightbulbs go on as they see that Microsoft’s antitrust woes, […] -
Craigslist: In Praise of Primitive
Web-based technologies Digital ArticleEarlier this year, Gary Wolf wrote a great article in Wired magazine about Craigslist, the world’s dominant classified ad site. Wolf cites astonishing statistics: It’s the most popular site in the US for dating, jobs, and apartments. It gets more traffic than the job sites Monster, CareerBuilder, and HotJobs combined. It also gets more traffic […] -
The Online Talent War
Hiring and recruitment Digital Article(I wrote this post with Diamond CTO Chris Curran) Are you taking no more than a squirt gun to the talent wars? Most people find jobs through social connections. In 1974, Harvard sociologist Mark Granovetter published his landmark study that showed four out of five people find jobs through personal connections. Yet, in our recent […] -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
Capture Your Creativity with a Digital Notebook
Leadership & Managing People Digital ArticleStop letting your ideas slip away. -
In Praise of Uncertainty
Decision making and problem solving Magazine ArticleThe information technology explosion was set off by visionaries who thrive on uncertainty. Today that innovation-fueling uncertainty is in danger, a victim of its own success and excess. IT producers have historically built platforms that are useless standing alone, inviting others to parlay them into a variety of useful applications. The first PC makers shipped […] -
Are Your Digital Platforms Wasting Your Customers’ Time?
Customer experience Digital ArticleInstead of just responding to requests, anticipate people’s needs. -
Harvard Business Review, May 2013
Leadership & Managing People Magazine Issue16.95View Details Harvard Business Review publishes new and authoritative ideas for improving the practice of management. Written by leading business thinkers and executives,... -
The Hidden Power of Mundane Ideas
Innovation Digital ArticlePicture this: a nutrition scientist does a study with one person, limiting him to a 1500 calorie diet and having him run for 15 minutes on a treadmill each day. The man loses three pounds in a month. Can we safely assume that this experiment, when repeated with others, will produce the exact same result? […] -
Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media
Technology & Operations Digital ArticleTraditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly,...