DE&I Solutions for Advertisers
Reach a culturally representative audience with your campaigns.
![diversity_DMP-Segments-large](https://cdn.statically.io/img/www.playwire.com/hubfs/diversity_DMP-Segments-large.png)
Why run
DE&I campaigns?
Breaking Biases
The goal of Diversity, Equity & Inclusion campaigns is to ensure your campaign reaches a culturally representative audience that matches the general population, rather than disproportionately targeting a specific group.
![DE&I-Breaking-Biases](https://cdn.statically.io/img/www.playwire.com/hubfs/2022%20Website%20Page%20Images/DE%26I-Breaking-Biases.png)
How the Playwire
DE&I Campaign
process works
Define Campaign Goals
To get started, our direct sales team will work with you to understand your campaign goals, including:
- Interest-based targeting
- Behavior-based targeting
- Audience targeting
- And more
![DE&I-Campaign-Goals](https://cdn.statically.io/img/www.playwire.com/hubfs/2022%20Website%20Page%20Images/DE%26I-Campaign-Goals.png)
Campaign Execution
Playwire's innovative DE&I data product leverages our code-on-page presence to identify audiences through a full spectrum of diversity-centric data lenses. Race, gender identity, religion, sexual orientation: we take all of these factors and more into account to ensure that your campaign reaches an inclusive and representative audience. Meanwhile, our IAB-certified CMP provides access to audiences without infringing on their privacy.
![DE&I-Campaign-Execution](https://cdn.statically.io/img/www.playwire.com/hubfs/2022%20Website%20Page%20Images/DE%26I-Campaign-Execution.png)
Reporting
In partnership with Nielsen, we'll provide a report breaking down both the results of your campaign against your targeting and representation requirements.
![DE&I-Reporting](https://cdn.statically.io/img/www.playwire.com/hubfs/2022%20Website%20Page%20Images/DE%26I-Reporting.png)
Measurement
Across Systems
To match audience profiles, and measure the success of your campaigns, we use data from:
![moatlogo](https://cdn.statically.io/img/www.playwire.com/hubfs/moatlogo.webp)
![IAB_logo.svg](https://cdn.statically.io/img/www.playwire.com/hubfs/IAB_logo.svg.png)
![Playwire-DMP-1](https://cdn.statically.io/img/www.playwire.com/hubfs/2022%20Website%20Page%20Images/Playwire-DMP-1.png)
![1280px-Nielsen_logo.svg](https://cdn.statically.io/img/www.playwire.com/hubfs/1280px-Nielsen_logo.svg.png)
![Comscore_Logo_Color_1028px](https://cdn.statically.io/img/www.playwire.com/hubfs/Comscore_Logo_Color_1028px.png)
Amplify
Your Results
Reach the right audience at the right time and drive CTR, VTR and engagement rates that you won't find anywhere else.