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A built-in DMP maximizes your First-Party data
Make the most of your unique audience with a GDPR and CCPA compliant Data Management Platform.
1. Collect Data on Your Website Users
RAMP® collects data on the interests and behaviors of your audience members.
2. Enrich Data with 3rd Party Information
Your 1st party data is then enriched with 3rd party data previously known about your audience members.
3. Process and Store Data in the RAMP DMP
The combined data is then stored in the RAMP® DMP for easy segmentation and centralized access.
4. Combine Audience Data with Network-Wide Data
Data on your individual audience members is then combined with our network-wide data from all publishers.
5. Segment Data for Better Targeting
Network-wide data is segmented into audience cohorts based on interests and behaviors for targeting by advertisers.
ACCESS TO PREMIUM DEMAND
Audience insights and segmentation unlock premium brand dollars for publishers of all sizes.
- Network-wide audience cohorts are attractive to advertisers
- Access to more direct sales deals
- Drive higher CPMs
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CUSTOMIZABLE SCALE
All the benefits of an enterprise-grade DMP.
None of the headaches.
- Simple integration
- Utilizes data you already collect
- Enrich with third-party data
PRIVACY & COOKIES
The DMP eliminates your reliance on 3rd party cookies in a privacy-friendly way, future-proofing your ad revenue stream.
It’s simple: you’ll get lots of emails from vendors making promises they can’t keep, but it’s what goes on behind the scenes that counts. And Playwire puts in the work behind the scenes that drives higher ad revenue for us.
2x
Doubled ad revenue after switching to Playwire.
Full Managed Service
Maximize your ad revenue without lifting a finger.
Granular Control
RAMP provides controls that allow for you to adjust the details yourself.
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Playwire is a tremendous partner, and their customer care is unparalleled. Playwire is always accessible to immediately address any questions or problems we have. I’ve worked with a lot of partners in my career, and I would say Playwire is one of the best in terms of focusing on the customer.
Our relationship with Playwire started five years ago and since day one, we have seen an impact on our revenue through better direct sales management, yield management, and management of our ad stack.
Working with the Playwire team has been one of the easiest and most valuable parts of our business this year. Everyone is extremely collaborative, supportive, and motivated by our shared success.
We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.
Within the first month or so, I saw about a 20% increase in revenue, and by the time the holiday season was rolling around, the revenue was more like a 90% increase over the best month I had ever had with [my previous provider].
Playwire has been more than open and receptive to the small sites under the LG Media Network umbrella. They’re helping us out, spending time on these smaller partners, and growing with us every step of the way.
Transparency, and understanding how my site is making money is paramount. With Playwire, I feel empowered like never before to grow my business.
