The Complete Ad Tech Resource Library
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Browse All
Ad Tech
Guides + Resources
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Ad Tech Stack
Learn more about the evolution of the publisher ad tech stack and the components that make it up.
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Header Bidding
Access all of our resources on header bidding from basics to detailed guidance.
![https://www.playwire.com/hubfs/Ad-Server.png](https://cdn.statically.io/img/www.playwire.com/hubfs/Ad-Server.png)
Ad Server
Learn more about ad servers and how they function within the ad tech ecosystem.
![https://www.playwire.com/hubfs/Ad-Exchange.png](https://cdn.statically.io/img/www.playwire.com/hubfs/Ad-Exchange.png)
Ad Exchange
Learn more about how the definition of an ad exchange has changed over time, and what they can do for publishers.
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Programmatic
Visit the programmatic advertising resource center to access content about how programmatic works.
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Video Ads
Learn more about how video fits into the ad tech stack and how video ads can influence revenue.
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Google Ad Manager
Get access to all of our resources and templates for Google Ad Manager users.
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Build vs. Buy
Considering whether you should build your tech stack in-house? Check out the build vs. buy series.
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Amplify
Your Ad Revenue
Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.