Liftoff Mobile

Think you've cracked the casual game code? Well, hold the phone. Our brand-new report unlocks the data-driven secrets powering the top mobile games in this new era. Here's a sneak peek: 🤑 Benchmark your UA costs and ROAS like a pro. See what's working by genre, region, and month for casual games 🎮 Find the secrets behind the hottest trends and features shaping hybrid-casual games 📱 Learn how top mobile games are boosting revenue and stickiness with the hottest live event trends 📜 Master the secrets behind successful in-app monetization used by the top casual games Don't settle for ‘good enough’. Get ready to skyrocket player value and ditch the cash burn cycle ➡️ https://bit.ly/4aWrMp0

#SKAN 4 familiarity might be on the rise, but over a third of respondents are still not accustomed to Apple’s #SKAdNetwork spec 😬 Is this a sign that marketers might be struggling to embrace SKAN 4 or are unclear about its benefits? 🤔 Dig deeper into the topic with our 2024 App Marketer Survey ➡️ https://lnkd.in/ec_D2U3b

🍸🌟 Liftoff is a Happy Hour Sponsor at App Growth Summit São Paulo! 🇧🇷 Get ready to mix and mingle with the mobile app industry on Thursday, July 11th. Our team is eager to connect, share insights, and celebrate with you! 👥 For invites, contact Nelson Feitosa and Marcela Salviano Dela Posta from our #LATAM Liftoff team.

🎮 Our latest insights on the #CasualGaming market have been featured in PocketGamer.biz! Our 2024 Casual Gaming #Apps Report highlights how 74% of midcore installs come from ads in casual games, with major contributions from genres like puzzle, simulation, and lifestyle games. 🔗 Read the full article: https://lnkd.in/dx2FgeJW

Get to know Rovio Entertainment Corporation's Performance #Marketing Specialist, Miaomiao Li, in a new PocketGamer.biz article 🦸🏻♀️🙌🏼 From mobile marketing trainee to Angry Birds expert, we learn all about Li’s journey into the #GamesIndustry. Dive in for insights on navigating privacy and boosting one of mobile’s biggest hits ▶️ https://lnkd.in/eryiYPnX

May was a bustling month for the #mobile market, with big updates, developments, and hot new titles 🔥 In the May Mobile Games Market Review, GameRefinery, a Liftoff Company’s analysts discuss... ⚔️ Dungeon Fighter Online’s successful China launch, leading to a No.1 spot on the grossing and downloads charts 📈 Last War: Survival first-ever in-game season release, with a 400+% increase in daily downloads on 23 May ⚽️ Clash of Clans Euro’s inspired collaboration with renowned player Eerling Haaland Discover more insights in the review 👉🏼 https://hubs.ly/Q02C0RMP0

Wow, we’ve been busy! 🚀 We had a great time sponsoring both the Mexico and Sao Paulo AppsFlyer MAMA conferences 🇲🇽🇧🇷 Big shoutout to everyone we connected with at the events - it’s always a treat meeting new industry peers and reconnecting with old friends 🤝

We’re the happy hour sponsor at App Growth Summit Sao Paulo! 🇧🇷🚀 Our team can’t wait to meet attendees on Thursday, July 11th. Want an exclusive invite? 👀 Contact Nelson Feitosa or Marcela Salviano Dela Posta from our lovely #LATAM Liftoff team.

What stands between your mobile app or game and a download? The answer: compelling ad creative. Singular's newest guide offers winning ad creative tips and strategies from top creative experts at Liftoff, Aperture, AppAgent / Strategic Growth for Mobile Games, CRAFTSMAN+, MobileAction, Mys Tyler, Playable Factory, SHAMSCO, and Snap Inc. Inside, you'll find: 🎨 Real-life examples of winning creatives 🤖 Using generative AI to streamline your workflows 🎮 Driving engagement with playable ads and UGC 💁 Full creative testing methodology from AppAgent 🤑 Strategies for effective measurement and optimization Get your copy now: https://hubs.li/Q02BQ9nb0

Discover how machine learning enhances ad targeting and performance with our Q&A in The Drum! 🥁 Join our Head of Product, Andry Supian, as they share expert insights on: 📱 The challenges surrounding the immense volume of ad opportunities in the #mobile #app programmatic space ⚙️ Machine learning’s ability to solve one of advertising’s BIGGEST challenges ⭐ Tips for machine learning advertising success Use machine learning to turn data into customers with our new article 👉 https://bit.ly/4eq5JcZ