We've always taken a human approach to solving human problems, and as AI dominates multi-media over the next couple of years, we think misleading content, #pinterestfails and disappointment will result in an EVEN GREATER PREMIUM placed on authentic content and the creator economy. That said, we are incredibly excited about how we can leverage AI to fuel our platform and enrich our community. We know AI can improve our customer experience through personalization, discoverability, functionality and quality of content. We've loved working with the Google Cloud team to integrate Vertex AI into our platform, and are now thrilled to be part of the NVIDIA inception program as well. Having access to experts at the leading edge of this technology, hearing about potential applications and accessing their knowledge, tools and resources. #humanfirst #ai #googlecloud #vertexai #nvidia
Mys Tyler
Technology, Information and Media
Sydney, NSW 1,282 followers
Fashion that feels good. Helping women find and buy clothes that fit through a shopping experience that's personalised.
About us
Mys Tyler is a tech platform that leverages AI and creators to revolutionize how consumers discover and shop for clothing.
- Website
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https://mys-tyler.com/
External link for Mys Tyler
- Industry
- Technology, Information and Media
- Company size
- 2-10 employees
- Headquarters
- Sydney, NSW
- Type
- Privately Held
- Founded
- 2020
- Specialties
- Fashion, Startup, Social Commerce, Styling, Community, Female Founded, Marketing, and AI
Locations
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Primary
11 York Street
Level 7
Sydney, NSW 2000, AU
Employees at Mys Tyler
Updates
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In an effort to make their platform more inclusive in regards to body diversity, Pinterest will be testing a new tool that will allow users to filter women's fashion and wedding searches by different body types. We're so excited to see Pinterest taking this initiative! Here at Mys Tyler, we know the value of seeing body-relevant and body-diverse fashion inspiration. In a study we conducted last year, we found that 78% of women feel more relevant, better about their bodies, and/or inspired to try new styles when they see women who look similar to them in the fashion industry. But, 81% of women don’t don’t feel represented by fashion advertising. On our app, after users complete a body quiz with their body measurements, our fit algorithm matches them to like-bodied Fashion Contributors around the world for body-relevant fashion inspiration, ultimately creating a more personalized, relevant, and empowering shopping experience. We're excited to continue to see the positive impact that body-relevant fashion representation has on women's confidence, self-esteem, and self-acceptance! #representationmatters #representation #bodyrelevance #fashiontech #pinterest #mystyler #fashiontechnology #bodypositivity
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We've just launched revolutionary ad-tech that will help us, and our brand partners represent all women! And we're absolutely stoked to be working with our first brand partners in Australia Lee, Wrangler, Riders by Lee & EMBODY WOMEN to launch. Brands can now select up to 5 creator posts that feature their brand to create a carousel that shows Mys Tyler users how the brand looks on a diversity of women. What's super special is that leveraging our FIT Algorithm and this new technology, each user sees a different version of the carousel based on their body-matches. So someone who is size 12 and 5'2 will see a different creator at the front of the carousel than someone who is size 16 and 5'8, or size 6 and 5'5. We know how important it is for women to see themselves represented - not only does it show them that the brand is relevant to them and improves body confidence, but it also helps them see how clothes fit a body like theirs, improving fit confidence and reducing returns! Improved body confidence, improved brand relevance, improved fit confidence, reduced returns - Win-Win-Win-Win! Check it out in the Mys Tyler app now! #adtech #personalization #diversityandinclusion #representationmatters #fashion #fashiontech #community #creatoreconomy
Mys Tyler debuts new representational advertising technology - retailbiz
https://www.retailbiz.com.au
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Love being called a "game-changing" app in the New York Post – Mys Tyler is essentially a stylist that fits right in your pocket. And there's more coming very soon – we're working on our biggest feature release YET!
‘Game-changing’ fashion app helps users pick out perfect outfits for body type
nypost.com
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Mys Tyler is the fashion app that's dedicated to helping you online shop more efficiently. With Mys Tyler, you're able to see exactly how an item of clothing might look on you, so you'll feel more confident buying and styling. Download the app today! As seen on BuzzFeed. #fashion #fashionapp #onlineshopping #ecommerce #styling #stylist #buzzfeed #press #fashioncommunity #stylists #fashioncommunity
If You've Ever Wanted A Stylist, This App Is The Closest Thing
buzzfeed.com
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JUST LAUNCHED: The podcast that proves "Fashion can fit AND can cause fits of frustration". Each episode we dive into fashion’s innovations and imperfections with game-changing guest experts. Check out Ep 1 where we ask "Why is it so hard to find clothes that fit our bodies" Co-hosted by Sarah Neill and SARAH COHEN Guest Experts Sylvie Wilson and Holly Richards https://lnkd.in/gMR5PDuY #fashionfitspodcast #mystylerpodcast #fashionfits #fashionpodcast #stylingpodcast
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Mys Tyler reposted this
Thank you again to Phyllo and Thousand Faces Club for having me at Unicon'23 to chat about micro-influencer strategy! Super exciting to speak at my first panel, especially to represent Mys Tyler, a brand I strongly believe in. At Mys Tyler, we know the value of micro-influencers: they're authentic, engaging, relatable, and of course relevant to their followers. Popularity does not equate to relevance, so while some macro-followers might reach more followers than micro-influencers would, the relevancy isn't always there. Micro influencers have the power. At Mys Tyler, we're a tech platform that allows women to be an authority on their bodies and their style. #Microinfluencerstrategy #MysTyler #fashionapp #influencermarketing #microinfluencer
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This week, our Fashion & Flat Whites feature highlights Tanya Guccione, one of our Melbourne-based Fashion Contributors. You might recognize her from her recent stint on “The Block 2021." Tanya is known for her purple hair, and is passionate about thrifting and gaining inspiration from different eras when it comes to fashion. You can follow Tanya on Mys Tyler for body- and style-relevant fashion inspiration! https://lnkd.in/eicFBAiR #fashioncommunity #fashionapp #MysTyler #FashionandTech #fashioninterview #fashionindustry
Fashion & Flat Whites: Tanya Guccione — EVERY BODY FITS
every-body-fits.com
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We recently chatted to four of our amazing Fashion Contributors based in Australia to discover what they love about using the Mys Tyler app and to hear about their fashion tips and tricks for Winter. Check out our blog to meet Kate Dreyer, Purva Nakhasi, Lauren Barnett, and Rose Allan. We love getting to know each of them better and we hope you do, too! https://lnkd.in/ez3faBQg #fashioncommunity #womensfashion #MysTyler #AustralianFashion #fashionapp #ContentCreators #fashionbloggers
Fashion & Flat Whites: Meet Four of Our Australian Contributors! — EVERY BODY FITS
every-body-fits.com