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Think you've cracked the casual game code? Well, hold the phone. Our brand-new report unlocks the data-driven secrets powering the top mobile games in this new era. Here's a sneak peek: 🤑 Benchmark your UA costs and ROAS like a pro. See what's working by genre, region, and month for casual games 🎮 Find the secrets behind the hottest trends and features shaping hybrid-casual games 📱 Learn how top mobile games are boosting revenue and stickiness with the hottest live event trends 📜 Master the secrets behind successful in-app monetization used by the top casual games Don't settle for ‘good enough’. Get ready to skyrocket player value and ditch the cash burn cycle ➡️ https://bit.ly/4aWrMp0

🔍 How are leading experts using #GenerativeAI tools like Bard and Midjourney to reshape mobile advertising? Dive into our detailed recap of the discussion led by Aidan Quest, Senior Director of Generative AI at Liftoff. Explore how these technologies are enhancing ad design, testing, and scalability. 👉🏼 Read now: https://lnkd.in/eyxB-8Zg

#SKAN 4 familiarity might be on the rise, but over a third of respondents are still not accustomed to Apple’s #SKAdNetwork spec 😬 Is this a sign that marketers might be struggling to embrace SKAN 4 or are unclear about its benefits? 🤔 Dig deeper into the topic with our 2024 App Marketer Survey ➡️ https://lnkd.in/ec_D2U3b

🍸🌟 Liftoff is a Happy Hour Sponsor at App Growth Summit São Paulo! 🇧🇷 Get ready to mix and mingle with the mobile app industry on Thursday, July 11th. Our team is eager to connect, share insights, and celebrate with you! 👥 For invites, contact Nelson Feitosa and Marcela Salviano Dela Posta from our #LATAM Liftoff team.

🎮 Our latest insights on the #CasualGaming market have been featured in PocketGamer.biz! Our 2024 Casual Gaming #Apps Report highlights how 74% of midcore installs come from ads in casual games, with major contributions from genres like puzzle, simulation, and lifestyle games. 🔗 Read the full article: https://lnkd.in/dx2FgeJW

May was a bustling month for the #mobile market, with big updates, developments, and hot new titles 🔥 In the May Mobile Games Market Review, GameRefinery, a Liftoff Company’s analysts discuss... ⚔️ Dungeon Fighter Online’s successful China launch, leading to a No.1 spot on the grossing and downloads charts 📈 Last War: Survival first-ever in-game season release, with a 400+% increase in daily downloads on 23 May ⚽️ Clash of Clans Euro’s inspired collaboration with renowned player Eerling Haaland Discover more insights in the review 👉🏼 https://hubs.ly/Q02C0RMP0

Wow, we’ve been busy! 🚀 We had a great time sponsoring both the Mexico and Sao Paulo AppsFlyer MAMA conferences 🇲🇽🇧🇷 Big shoutout to everyone we connected with at the events - it’s always a treat meeting new industry peers and reconnecting with old friends 🤝

We’re the happy hour sponsor at App Growth Summit Sao Paulo! 🇧🇷🚀 Our team can’t wait to meet attendees on Thursday, July 11th. Want an exclusive invite? 👀 Contact Nelson Feitosa or Marcela Salviano Dela Posta from our lovely #LATAM Liftoff team.

What stands between your mobile app or game and a download? The answer: compelling ad creative. Singular's newest guide offers winning ad creative tips and strategies from top creative experts at Liftoff, Aperture, AppAgent / Strategic Growth for Mobile Games, CRAFTSMAN+, MobileAction, Mys Tyler, Playable Factory, SHAMSCO, and Snap Inc. Inside, you'll find: 🎨 Real-life examples of winning creatives 🤖 Using generative AI to streamline your workflows 🎮 Driving engagement with playable ads and UGC 💁 Full creative testing methodology from AppAgent 🤑 Strategies for effective measurement and optimization Get your copy now: https://hubs.li/Q02BQ9nb0