Read our best stories and hear from our journalists in our new-look weekly briefing. This week we look back on a big departure at Dove, our sports and fitness focus and a tumultuous UK general election campaign.
The Drum
Internet News
London, England 167,806 followers
Marketing Can Change the World
About us
The Drum covers modern marketing, agency business, creativity & the future of media. Our content helps global marketers make better decisions.
- Website
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http://www.thedrum.com/calendar
External link for The Drum
- Industry
- Internet News
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1985
- Specialties
- marketing, advertising, media, technology, agencies, branding, marketers, CMO, digital media, design, creativity, content, content creation, research, awards, conferences, and video
Locations
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Primary
23 Curtain Road
London, England EC2A 3LT, GB
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26 Gallowgate
Glasgow, Glasgow G1 5AB, GB
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1460 Broadway
Suite 15042
New York, NY 10036, US
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60 Anson Road
17th Floor
Singapore, Singapore 079914, SG
Employees at The Drum
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Won You
Design Leader, Entrepreneur, Educator, Mentor
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Samuel Scott 🎤
Keynote Marketing Speaker | Columnist for The Drum | Member: Toastmasters International and CIM UK
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Davide Bianca
Chief Creative Officer @ BCN Visuals
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Lynn Lester
workingclasstoworldclass.com/MD of Events/Podcast Host/Presenter/Live TV/Keynote Speaker/Mentor/Partnerships and Commercial
Updates
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Did you know that only 2.6% of public or private company boards globally contain a CMO? On the back of Transmission’s ‘Building the Board-Ready CMO in B2B’ research launch in Cannes, The Drum and Transmission brings B2B CMOs together to explore their personal journeys to the board and to reveal a unique new eight-part framework that will help marketing leaders develop the essential skills and capabilities they need to become B2B board-ready. Panel featuring: Gabie Boko, CMO from NetApp, Raj Pudipeddi, CMO from Align Technology, Taeko Yamamoto, EVP and CMO from Fujitsu and Vanessa Cheal, B2B Brand Strategist, Transmission. Stay tuned for the full panel video soon. In the meantime, check out Transmission's research report here: https://lnkd.in/gy6UMQ6C
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While AI can do a lot, it can’t do everything. It’s still the marketers who tell the stories, determine the messaging strategy, and build connections with customers. Where AI helps is by putting it all into action, to achieve personalized relevance at scale, to create real value and drive growth - as proven by three UK brands Cadbury, Odeon and Vodafone. Read now ➡ https://lnkd.in/eJWxiVU9 Featuring: Simon Crowther, marketing director of seasonal confectionery, Mondelēz International, Pippa Ward, senior marketing manager at ODEON Cinemas Group, Vanisha Vaghela, media lead at Vodafone & Sophie Neary, Managing Director, Retail & Consumer Goods, Google.
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"Be open to change, be open to pivot, and keep a smile on your face". Michael Ryan Bennett, managing partner at Lord Danger shares his experience working on the award-winning campaign 'ALL-THE-ADS' for DoorDash. Winning 1 Titanium, 2 gold lions, 4 silver & 1 bronze 🦁 🏆 In partnership with Toptal #The DrumatCannes Stay tuned for the full four-part series coming soon to The Drum TV 📺 @ohtheplace
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McDonald’s released a ‘Where’s Waldo’ style print campaign. Can you find the Golden Arches? Read about our Ad of the Day here: https://lnkd.in/eunvuhQG
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The Drum reposted this
Senior Vice-President, Content & Creative @ MKTG (Dentsu) | Marketing Professor I The Sports Marketeer: Podcast & Newsletter
American capitalism 🤝 English Football. Forget geo-politics, the new special relationship is between our national pastime and the almighty dollar.💲 With more than half of the clubs in The Premier League now owned or partly owned by Americans, I shared my thoughts on how our friends from across the pond can avoid some of the gaffes of the past when snapping up a UK soccer franchise. Check out the full piece on The Drum https://lnkd.in/eVjjexPC
Terraces not tailgates: US owners desperately need a new playbook for UK football fans
thedrum.com
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The British people have delivered their verdict. So what does the Labour landslide mean for the advertising and marketing business? Throughout today, we’re collating reactions from industry leaders and trade bodies, including IAB UK, ISBA, Advertising Association, and WPP's Mark Read. They'll be among the organizations making the sector's case to the incoming government. Will Keir Starmer's administration be positive for advertising, marketing and creativity at large? And what MUST the new government prioritize to help our industry flourish? Share your views in the comments and we'll include the pick of them on The Drum today. https://lnkd.in/ep_wgcEB #GeneralElection #Politics #Marketing #Advertising
UK marketing industry reacts to landslide Labour election victory
thedrum.com
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Writing in The Drum this morning, Shape History's Lewis Parker talks us through how Labour's UK election win could be an energizing for purposeful brands. He also explains the minor industry changes we could expect. 👇 https://lnkd.in/ejbWn4pe
Labour's in - but where's the ad policy? 🤔 Surprisingly, Labour's silence on advertising isn't a cause for concern—it's an opportunity. In his latest piece for The Drum, our Strategy Director Lewis Parker explains why this policy vacuum creates space for purpose-driven brands to lead the charge. 💪 Curious about the implications for the industry? Read the full article here: https://lnkd.in/ejbWn4pe #Advertising #PurposeDrivenBrands #LabourGovernment #MarketingStrategy
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"The work should be an expression of their soul and their mind - if they do that, they will succeed." Award-winning Nino Goldberg, chief creative officer at VML Latam, shares advice for younger talent trying to break into the creative industry. Don't miss, we also discussed Nino's award winning Movistar (Telefónica Hispam) campaign 'This Is Not a Game' - winning 2 gold lions, 1 silver and 1 bronze. 🏆 In partnership with Toptal #TheDrumatCannes Stay tuned for the full four-part series coming soon to The Drum TV 📺
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Firestone Walker Brewing Company's 805 Beer celebrates this Independence Day with American country musician Jade Jackson, who delivers a soulful rendition of Woody Guthrie's 'This Land is Your Land' in a timeless black-and-white short. The campaign was created by Firestone's in-house creative team, which secured the rights to Guthrie’s historic anthem for the occasion. https://lnkd.in/gp-kazrr #creativity #marketing #4thofjuly #independenceday