Personalization

Why Adtech Embracing AI and Automation is a Risky Long-Term Play

Adtech has been in the AI and automation business for far longer than the current AI revolution. The use of LLMs (large…

Inside JCPenney’s Transformation: A Data-Driven Vision and Future-Ready Tech Stack

JCPenney has faced the same challenges that bedevil the entire department store vertical, ranging from lower foot traffic at malls to the…

Monica + Andy Founder Details Multiple Expansion Paths for Baby Retailer

Unlike many DTC brands that were born online and later found their way into physical retail, Monica + Andy has had a…

Harps Food Stores Enables Real-Time Personalization at Checkout

Harps Food Stores is deploying a new integration between customer intelligence platform Birdzi and POS system ECRS to offer real-time personalization of…

In the Fight for Mutual Survival, DTC and Retailers are Frenemies

Both DTC brands and traditional retailers have seen better days. Unsurprisingly, major retailers always have struggled to keep up with how, where…

Nespresso Awakens New Coffee Discovery Pathways with Online Quiz

Most Americans (84%) start their morning with a fresh cup of coffee, according to the National Coffee Association, and they are increasingly…

Clairol Teams with Glamsquad to Offer Free Hair Coloring House Calls

Clairol and Glamsquad have partnered to offer free at-home hair-color appointments in four markets this summer: Los Angeles, Miami, NYC and Dallas-Ft….

Why Retail Brands Need to Collect Their Own Data

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics…

Retailers: Why You Should Have FOMO About Card Linked Offers

Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today, marketing programs are more…

Raising the Bar: A Grocer’s Guide to Dominating Alcohol Sales in a Drizly-Free Market

And, just like that, Drizly is out. As of March 2024, the departure of what was once the largest online marketplace for…

Bath & Body Works Deploys Gen AI to Help Customers Sniff Out the Perfect Fragrance

Seeking to modernize its core technology platforms, Bath & Body Works is working with Accenture to leverage the latest digital, martech, AI…

It’s Time to Embrace Mobile-First Retail

Omnichannel planning is widely recognised as the contemporary, effective and optimal approach to coordinating digital media. We all know that crafting a…

Join the retail community as we come together for three days of strategic sessions, meaningful off-site networking events and interactive learning experiences.