👨💼 Founder - Brave Agency EST.2000 🎯 A digital customer experience agency with an obsession for progression. 🚀 We build eCom sites, run strategy & delivery for 360 lifecycle digital marketing.
🚨 Hey PPC experts (not me) - What side of the fence are you on this one? Is Manual CPC Bidding Nearing Its End? 🤷🏻♂️ Discussions here at Brave Agency HQ last week around the future of manual CPC bidding in Google Ads. Seems like reports are that with rapid advancements in automation and AI, the role of manual strategies is being hotly debated. It's above my pay grade TBH ;-) but I'm still listening in... Apparently with Google pushing strongly towards automated solutions like "Maximum Clicks," there's a real concern that manual bidding might soon become obsolete. Here's where the debate seems to be heating up..... while automation clearly must offer scalability and efficiency (I like the sound of this) clearly, it raises big questions about the loss of granular control that our PPC experts have mastered over the years. Could this shift mean a standardisation of strategies that might reduce the craft of nuanced ad management? The potential phasing out of manual bidding by 2024 poses a critical junction for the future of PPC. This isn’t just about adopting new technologies—it's about how these technologies might redefine the roles of digital marketers. For our agency, and likely many others, embracing these changes while maintaining our edge in strategic ad management is going to be a delicate balance and we MUST put clients first. We’re always committed to exploring all avenues and making sure we leverage the best of both worlds: the precision of manual bidding and the power of automation. The latter has its place. Thoughts? Here's the full detailed article = https://lnkd.in/eMzRcJUm I’m keen to hear from others in the field. How is your team approaching this shift? Are you leaning into automation, or do you see a continued value in manual controls? Let's discuss below! #PPC #GoogleAds #ManualBidding #Automation #DigitalMarketing #AdTech
Director at Metric Hub
1moGood evening 🦁Tony Conte, so first 100% Google is pushing hard for automated bidding; these campaigns really can work if they got good conversion data incoming. The problem with the potential loss of CPC bidding is for new accounts; how do you get that initial data in the first place, or if you lose tracking? This is the problem and a definite concern for us at Metric Hub as well.