Naritive

Naritive - MAD//Fest 2024

What a fantastic event! Huge thanks to the organisers for putting together such an insightful gathering, and hearty congratulations to all the speakers for their enlightening contributions. It was truly refreshing to be part of an event where speakers openly shared their challenges and innovative solutions. The #FOB event beautifully explored the intersection of brands, media, and advertising, offering profound insights and sparking intriguing discussions. I was particularly struck by the emphasis on attention, creativity, and measurement throughout the sessions I attended. It's no easy feat to connect with consumers in today's cluttered environment, and the discussions provided invaluable perspectives on navigating this landscape. Special kudos to Bobi Carley, Matt Bryan, and Jonathan Longhurst for their outstanding session on breaking down silos in the evolving TV landscape. Their insights on the transformation from traditional linear TV to the expansive world of video were very interesting. Another session that truly delivered for me was "The Link Between Effectiveness and Responsible Media," featuring speakers Lydia Amoah FRSA, Tom Mills and Jake Dubbins. Their discussion shed light on the crucial connection between media responsibility and advertising effectiveness, offering valuable insights. It was a thought-provoking exploration that further enriched the event's diverse range of topics and perspectives. The "Pride and Beyond" session led by Grace Daley, Dom Hyams, Lee Mabey (MBA) and Chris Dunne was equally inspiring, showcasing how brands like The HEINEKEN Company champion diversity and inclusivity. Lastly, a heartfelt thank you to my team at Naritive and everyone who attended my session for the warm reception. Despite the glitch with the video sound, I sincerely hope you found the insights on Naritive and our interactive ad formats engaging and informative. Looking forward to more enriching discussions and collaborations in the future! #FutureOfBrands #Innovation #AdvertisingInsights #FOB

Discover ad units that feel like content! Our display ads draw inspiration from the captivating nature of Instagram Stories, offering measurable engagement and time spent data. Display advertising reimagined! #advertising #gamechanger #DigitalStorytelling #RevolutionisingAdvertising #programmaticadvertising #display #displayadvertising

We're thrilled to be a part of The Future of Brands event! There is a fantastic line-up of speakers and we will be talking about transforming display advertising as you know it. An event not to be missed. #FOB

Ever dreamt of interactive ads that blend seamlessly into content? Your wish is granted! Introducing the future of programmatic display ads—think Instagram Stories, but tailored for the open web. Welcome to the new era of advertising! #displayadvertising #advertising #gamechanger

Ad Stories® – the game-changer in advertising! Say hello to a whole new era of ad formats, blending the best of traditional display ads with the interactive flair of social media. Unlike anything you've seen before, Ad Stories® puts the power in the hands of advertisers, offering customisable features like tap-to-action hot spots, polls, quizzes, and even scratch and swipe to reveal! This innovative format gives your campaigns the flexibility they need to truly resonate and connect with your audience. #AdStories #displayadvertising #advertising

Alex T. met with some amazing companies at the Networking Essex Event yesterday. #bringingbusinessestogether

Hope you have a productive SXSW Umbrella! #SXSW2024 #digitalmarketing #advertising #marketing

We aim to provide a solution for a problem that's been endemic to the digital advertising world for some time: understanding the effectiveness of your brand and upper-funnel digital campaigns. Ad Stories help you tell your story online in a meaningful way that truly resonates with your target audience.

At Naritive, we believe in the power of engagement. It's not enough to simply capture a user's attention; it's about holding it. We can measure the dwell time of users on your ad, providing you with valuable insight into the quality and impact of your ad impression. Can you get those insights from your current display adverts?