Thinking of DIYing Facebook Ads for your Solar Company? Here are 5 guaranteed ways to blow your budget 👇 1️⃣ Low budget: It's understandable that spending hundreds of pounds on advertising with no guarantee of return can be uncomfortable. However, when running broad targeting, the Facebook algorithm requires a sufficient budget to optimise delivery. Typically, I would recommend at least £10 per ad set and test each ad creative for 7 days. 2️⃣ Testing 1 Creative at a Time: Time is money. Testing one creative at a time will only prolong the time it takes to see results. Instead, test 3-5 creatives simultaneously. 3️⃣ Overcomplicated Targeting: It can be tempting to use detailed targeting, interest groups, and lookalike audiences. In 2024, broad targeting seems to be performing best. 4️⃣ Misconceptions around lead qualifying: The quicker and easier your form, the more people will fill it out. Adding more steps to a survey funnel will simply filter out prospects with low interest. It will not bring you new (more qualified) prospects. Rule of thumb: If you’ve got time to follow up, utilise Facebook's native lead form and filter leads manually (this will ensure the lowest Cost Per Lead) and maximum lead numbers. 5️⃣ Running Ads to Website Home Page: Most solar websites are simply an online brochure - not a dedicated sales funnel. Website home pages tend to be distracting with various headings and articles to click. If you want to boost chances of form submits - run the traffic directly to your contact form. Even better - create a dedicated landing page for traffic which re-emphasises the hook from your ad. ------ 👀 Marketers! What did I miss? 👀
Great list! I'd also add that keeping your ad copy clear and concise is key. People scroll through Facebook fast, so you gotta grab their attention quick and tell them exactly what you're offering. Conor Quinn
Head of Brand Marketing @ Ban Labs Pvt Ltd | Driving Digital Transformation
2moFor solar companies looking to optimize their Facebook Ads, it's crucial to balance budget and targeting. A recommended practice is to allocate at least £10 per ad set and test multiple creatives simultaneously for 7 days. This approach allows for efficient optimization and quicker results. For example, as the Head of Brand Marketing at Ban Labs Pvt Ltd, focusing on broad targeting and testing multiple creatives could enhance your digital campaigns' effectiveness.