Kirk Williams

Is Google Search getting worse? This week's #ThisWeekInGoogle discusses how recent Google updates might be hurting small websites & affecting search results overall. Are SEO tactics to blame, or is Google cracking down on low-quality content? Head to the podcast to hear the debate! Have you noticed a decline in the quality of Google Search results? In a recent video, https://lnkd.in/gubH__nM, the main points discussed were: 📌 Increased Ads and Sponsored Content: Users are frustrated with the growing number of ads cluttering search results, making it harder to find genuine information. 📌 Quality of Search Results: There's a perception that the relevance and accuracy of search results have diminished, pushing users to seek alternatives. 📌 Rise of Competitors: Other search engines and platforms are gaining traction as people look for better search experiences. 📌 Algorithm Changes: Frequent algorithm updates have impacted the reliability of search results, sometimes prioritizing certain types of content over others. What are your thoughts on this? Have you noticed similar trends? #GoogleSearch #SearchEngine #DigitalMarketing #SEO #TechTrends #GoogleUpdates #WebContent

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Let's get techy on vector embeddings and knowledge graphs! Excited to try this Screaming Frog tactic to understand how OpenAI and other vector-based systems are reading my website. If you're not techy but care about how your branded content shows up online, start learning about how the language on your website is processed.

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This is a great graphic by ConversionWise comparing their CRO service to media buying and ads.

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📣 LinkedIn Live Event Alert: Google March 2024 Core Update: The Search Engine’s Battle Against Spam Learn what this seismic shift in Google’s algorithm and the search engine optimization (SEO) industry means for your business. 📆 May 15, 2024, Wednesday ⏰ 12:00 PM MST ➡️ Link to the event page: See you there! #webinar #coreupdate #SEO

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Curious about how SEO works behind the scenes? Here's a sneak peek into just that! This video covers real SEO issues and solutions. If you need help with anything SEO-related, this is what you can expect if you hire me (wink-wink). "In this video, I present the current health score of 77 and highlight crucial technical SEO issues, including short meta descriptions, duplicate titles, and missing H1 tags. Action required: Address these issues to enhance SEO performance."

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A pretty helpful guide on how to get started with WordPress for you newbies out there (2024 Update)

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What is a link building disaster? It can be many things: - Paying for links lots of times more than a publisher asks for. This is what happens most times when you work with agencies and link building platforms. - Paying good money for nofollow links when your objective is to build domain authority and the website is not as strong as Wikipedia, which transfers authority even through nofollow links. - Getting PBN links because they are cheap and have a good DR, apparently, only to pay me or somebody else to get them removed after some time. Removing them usually costs more than what you initially paid. - Getting backlinks that are not relevant to your website. If you are in the SaaS industry, you don’t want links from kindergarten websites if they are not relevant to you. - Going for strategies that don’t generate predictable and constant results -> link exchanges, free guest posts, HARO, etc. These strategies should not represent your sole link building effort. - Building an unnatural link building profile. I have seen it many times. Having tons of follow backlinks is not natural. You also need nofollow links. - Building backlinks on the same websites as all your competitors. If you all build backlinks out of Excel files, you will end up having the very same links. What you can do is build laser-targeted links on better websites, which many times will cost you less. - Building backlinks just from time to time is bad. You want to build them every month and never stop. Most of your competitors build backlinks every single day. - Working with the middleman means that you will pay even up to 20 times more for 1 backlink, that you won’t build a relationship with the publisher, and that you are out of full control. At Backlinks BOX, we work totally differently than what you are used to. You pay exactly what the publisher asks, directly to him, and all the advantages we get are transferred to you. Avoiding a link building disaster is simple if you understand the above ideas. I offer free consultancy, so if you need an opinion or advice on something, message me, and you will get my response in under 24 hours, Monday to Sunday.

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Facebook Ads Mastery Course. 🔵 Tired of mediocre results from your Facebook ads? 🤔We get it...Scaling up while maintaining ROI isn't a cakewalk!✨ But there's GOOD NEWS! ✨ 📘 Our Facebook Ads Mastery Course, "Increase the ROAS of your Facebook Ads", is YOUR SOLUTION! Tailored for pros like you, it will teach you advanced strategies to maximise your ad spend. 💪 Here's what's in it for you:✔️ Improve your Facebook ad performance 📈✔️ Insider tips and tricks for maximum utilization of your ad budget 💰✔️ Examples of the BEST performing Facebook ads 🏆And guess what? That's not all! 😃Why wait when the success can be yours NOW! 🚀 Get "Increase the ROAS of your Facebook Ads" today, and become the marketing champ you always wanted to be! 💯 🔔 Don't miss out on this chance to skyrocket your reputation and stay at the top of your game. Join NOW! 🚀Remember, your success is only a click away! 🖱️Don't wait, Join NOW!Facebook Ads Mastery Course in Hindihttps://lnkd.in/dDCd63wc #FacebookAds #FBAdsCourse #FacebookAdsTraining #LearnFacebookAds

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Understanding different audience types means understanding what content to map to each type This doesn't mean having a specific format A blog post isn't exclusive to top-of-funnel Nor a webinar to middle-of-funnel What determines it is the purpose it serves at a particular stage, not the format I like to think of it in terms of Brand Activation, Demand Generation and Lead Generation One creates affinity One creates authority One creates sales opportunities I talk through it a bit more in this video #contentmarketing #demandgeneration #leadgeneration

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Content + Email Marketing: The Unbeatable Formula for Audience Engagement: Content is the fuel that powers your email marketing engine. By providing valuable and engaging content, you'll build long-lasting relationships with your audience and unlock the true potential of your email campaigns. #content #contentwriting #emailmarketing #engagement

Don't lose website visitors to unactionable pages and dead ends. 🛑 Orbit Media Studios shared the 7 most common website dead ends; let's talk about how to fix them. ⤵️ 1️⃣ Service pages: Turn them into conversion hubs with compelling calls to action. 2️⃣ Blog posts: Guide readers to related content using internal links and a section featuring related articles. 3️⃣ Thank You pages for contact forms: Maximize this prime real estate to set expectations and offer additional value. Try adding case studies, introduction videos, or a newsletter subscribe button. 4️⃣ Thank You pages for newsletter signups: Here's how to keep the momentum going post-subscription. - Invite them to Like your social media pages. - Link to articles with engaging headlines. - Create a Start Here page with your best content. 5️⃣ Thank You pages for e-commerce checkout: Enhance post-purchase experiences by displaying order details or suggesting account creation. 6️⃣ No Results pages for website searches: Suggest related searches or popular categories. 7️⃣ 404 Page Not Found pages: Redirect lost visitors to relevant content to prevent them from hitting a dead end. Don't let dead ends derail your digital success. Follow these tips to keep your website traffic flowing seamlessly. I'll link the full article in the comments. #WebsiteOptimization #UserExperience #DigitalMarketing

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In this episode last month they talked about pricing strategies, project proposals. publishing prices, value-based pricing, scope creep and lot more for WordPress freelancers and small agencies.

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Google documents leaked?! SEO is so much more than keywords. A week after major Google events such as GML, API warehouse documents were shared and mostly verified for authenticity with @randfishkin (SparkToro) from anonymous sources. The files provide correlations (not necessarily causation) with data about SEO and PPC positioning/ranking factors. PPC you say? Well, yes. @Navahhopkins also has thoughts on how the Ads can benefit and support SEO. And Mike King of iPullRank has a great introduction to the possible SEO correlations after he spent part of his holiday weekend studying the documents. Caveat: The documents don't include weighting factors, so there is not direct causation. Unless you regularly read patents, most marketers and business people won't be able to take advantage of the leaked info based on the complexity and breadth of the information. The biggest thing you can take away is our industry is so much more than keywords. Sift through the articles I will link below. Start with recognizing things like NavBoost, trending and Hot topics, clickstream data, user interaction data, spam signals, and more. Pretty impressed with the care and focus that is going into understanding and cautiously interpreting this information. https://lnkd.in/gJivET5t

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10 Ways to Boost Your WordPress Affiliate Program

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