Kirk Williams

Kirk Williams

Google Ads Agency (ZATO) for Brands Spending $1K-1M/mo. International PPC Speaker. Work: Purple, Traeger, KURU, Groove. PPC Ponderings Podcast. Google Shopping Ads. Author: Ponderings of a PPC Pro & Stop The Scale.

View articles by Kirk Williams

An Open Letter to Google Ads Leadership: Time to Fix Your Brand-Destroying User Trust Issue

An Open Letter to Google Ads Leadership:…

May 16, 2024

53 likes8 comments

The One About Search Term Obfuscation & Google Edicts

The One About Search Term Obfuscation &…

September 3, 2020

98 likes34 comments

Should You Migrate Completely to Smart Shopping Campaigns in Google Ads?

Should You Migrate Completely to Smart…

October 17, 2019

22 likes

Something to Consider Before You Try Smart Shopping

Something to Consider Before You Try Smart…

March 1, 2019

10 likes3 comments

Google Needs to Chill on New Ad Placements... For Its Own Safety

Google Needs to Chill on New Ad…

February 1, 2019

20 likes1 comment

Spend More in Google Ads, Make More... Right? Nope, Not Always & Here's Why.

Spend More in Google Ads, Make More..…

January 7, 2019

7 likes2 comments

Shouldn't You Make More When You Spend More in PPC? ALWAYS?!

Shouldn't You Make More When You Spend More…

December 28, 2018

8 likes

The Practical Beginner's Guide to Google Shopping

The Practical Beginner's Guide to Google…

August 2, 2018

14 likes

Limited Budget? Here's How to Target Well in AdWords When Budget Is Thin

Limited Budget? Here's How to Target Well in…

February 26, 2018

6 likes1 comment

4 Ideas for Managing Google AdWords Budgets Well... Especially When You Don’t Have a Lot of It

4 Ideas for Managing Google AdWords Budgets…

February 1, 2018

10 likes

Running SMB PPC? Make Sure You Nail the Initial Account Build

Running SMB PPC? Make Sure You Nail the…

January 26, 2018

2 likes

Working on SMB PPC Accounts? Let’s Define SMB 

Working on SMB PPC Accounts? Let’s Define SMB

January 10, 2018

14 likes4 comments

Search Term Reports 101: Eliminate Keyword Blind Spots in PPC

Search Term Reports 101: Eliminate Keyword…

September 12, 2017

5 likes

Six Ways to Get Calendly to Work For You (Or, Why I Now Love Automated Meeting Scheduling)

Six Ways to Get Calendly to Work For You…

July 24, 2017

5 likes

Here is Why Your Marketing Attribution Will Never Be Accurate.

Here is Why Your Marketing Attribution Will…

May 15, 2017

2 likes1 comment

Did You Know Hard PPC Traffic and Spend Estimates Are Misleading? Here's Why.

Did You Know Hard PPC Traffic and Spend…

April 28, 2017

8 likes

That Time Janet & the Cows Explained the Importance of Proper Attribution in Digital Marketing

That Time Janet & the Cows Explained the…

April 20, 2017

3 likes4 comments

4 Ideas to Get You Started With AdWords Shared Budgets

4 Ideas to Get You Started With AdWords…

April 12, 2017

7 likes

Here Are 2 Helpful Bing & Google Merchant Center Tips to Save You Grief

Here Are 2 Helpful Bing & Google Merchant…

April 6, 2017

How AdWord's New Exact Match Keyword Update Will Affect a Segment by Match Type Account Strategy

How AdWord's New Exact Match Keyword Update…

March 27, 2017

12 likes3 comments