Thread

At Thread, we equip ambitious brands to lead from the front through strategic positioning and thoughtful storytelling. Later this year, we’ll be celebrating 5 years since we opened Thread. It will be a milestone to celebrate, but in our eyes, we are just digging our toes in at the start line. It’s been 5 years of incredible client relationships, meaningful work, and a whole lot of learning who we are at our core. In Q4 2023, we spent time clarifying our own mission and purpose, and our design and digital teams brought that vision to life on our brand spankin’ new website. We’ll be sharing more about who we are and what we do in the coming months, but for now, hop on over and check out our new site at https://lnkd.in/eQTXptCW.

We’re so excited for our friends at LUCA Lancaster as they open their Pizzeria and bring a slice of Italy’s casual pizza culture to Lancaster. The menu is perfect for lunch, dinner, or late night snacks, and you can feel their love for food in every bite. We’re working with Pizzeria LUCA Lancaster to create architectural and environmental photography that capture the feel of their space, as well as food and lifestyle imagery that will follow the menu through seasonal changes. You can check out more images from this project on our website. https://lnkd.in/evdigxYW Photographer: Matt Genders

Check out our latest photo work for the Lokal Chalet. The attention to detail in these spaces is on point.

Cabalar Meat Co. started throwing a Texas-Style Barbecue pop-up at the beginning of the summer and wow, we are fans. Although Matt Genders loved capturing lifestyle/food photography of the day, these photos just serve as a horrible reminder that we can't have Steve's barbecue everyday.

Joel Ansett - Lost for Now (recorded live at Coalesce Audio) Lost for Now is the first of three one-take performances captured by Thread for Joel's new album Layers. We are grateful to Dave Wilton for allowing our team to film these performances in his sacred space - truly a special room. Cheers to the crew who came together to bring this performance to life. We're thrilled to share it with you and encourage you to listen to Joel's new album on Spotify or Apple Music!

Not many people are possessed by their craft like Steve Cabalar. This guy is devoted to making an incredible food experience for Lancaster. While we sleep, Cabalar Meat Co keeps going. Here’s the proof.

In addition to providing naming, brand development, and identity design, our team helped Parcel B create a distinctive digital presence to showcase their services and incredible projects. Besides ensuring the website’s functionality and performance, we had fun building an interactive 3D model of their symbol to give the site some personality. See it live 👉 www.parcelb.dev

One of our favorite parts of building out the Parcel B brand identity was using the unique parcel shapes from each Parcel B development project to build a graphic system. The end result is a modern and expressive system that is simple and versatile.

A little show and tell this morning, highlighting some of our brand identity work for Parcel B Developments, a real estate development firm in Central PA. We worked with Ben Lesher, Founder and President of Parcel B Development Company, to construct a symbol that is strong and trustworthy. Ben’s approach to development is modern and forward-thinking, but always aware of the history and context of each project. As we worked with Ben through naming and art direction, we explored the idea of how the unique shapes and borders that separate of each piece of land ultimately inform and define the vision for a project.