Blogs
Read the latest Blogs.
Identity Resolution
Innovid Introduces "Identity Unlocked"
Innovid's new guide, Identity Unlocked, outlines our vision for the future of identity and shows how Innovid Key helps advertisers connect with their audiences.
CTV Advertising
Streaming Is a Part of Everyday Life, and So Is Shoppable CTV Advertising
A new Roundel and Innovid report finds that shoppers are increasingly streaming content; they interact with CTV ads; and they make purchases via shoppable ads.
CTV Advertising
3 Key Trends Defining Cannes Lions 2024
These three advertising topics drove discussions at Cannes Lions 2024 and will be crucial to the success of brands, agencies, and publishers.
Explore all Blogs
Identity Resolution
Innovid Introduces "Identity Unlocked"
Innovid's new guide, Identity Unlocked, outlines our vision for the future of identity and shows how Innovid Key helps advertisers connect with their audiences.
CTV Advertising
Streaming Is a Part of Everyday Life, and So Is Shoppable CTV Advertising
A new Roundel and Innovid report finds that shoppers are increasingly streaming content; they interact with CTV ads; and they make purchases via shoppable ads.
CTV Advertising
3 Key Trends Defining Cannes Lions 2024
These three advertising topics drove discussions at Cannes Lions 2024 and will be crucial to the success of brands, agencies, and publishers.
CTV Advertising
Harmony Direct: A More Efficient CTV Supply Path (Video)
Harmony Product Lead Shamim Samadi explains the power of Innovid’s Harmony Direct to make the CTV ad ecosystem more effective, efficient, and sustainable.
CTV Advertising
The Rise of Shoppable CTV Advertising
Roundel and Innovid launched CTV x Commerce 2024, a new data-driven report exploring the rise of shoppable advertising.
CTV Advertising
10 Eye-Opening Stats Illuminating the Rise of CTV (Infographic)
In this new infographic, you can explore the latest statistics that shed light on the increasing popularity of CTV and its impact on the digital advertising landscape.
CTV Advertising
Video Recap: Connected Vision 2024
In this blog post, you'll find a short video that recaps Connected Vision, where Innovid launched Harmony Direct, improving efficiency, transparency, ROI, and sustainability in the CTV ad ecosystem.
CTV Advertising
How CTV Delivers “Goldilocks” Reach and Frequency to Advertisers
CTV provides advertisers unprecedented “Goldilocks” scale to ensure that your reach and frequency level is neither too high nor too low — but just right.
CTV Advertising
Introducing Harmony
Innovid's Harmony is a first-to-market product suite bringing harmony to the CTV advertising ecosystem for advertisers, publishers, and media platforms.
CTV Advertising
Bringing Harmony to the CTV Marketplace. Together.
Innovid launched Harmony, new products that address CTV advertising's biggest challenges to build a better future for brands, agencies, and publishers.
CTV Advertising
Can the CTV Advertising Ecosystem Avoid the Mistakes of the Past?
As linear TV rapidly approaches its fully digital future, we can learn a lot from the mistakes of the digital display past to create a better CTV future.
CTV Advertising
Why Brands Are Embracing Advanced Creative in Their CTV Advertising
On CTV brands can boost performance by leveraging new advertising formats — such as interactive and DCO ads — that simply aren’t available on linear TV.
Want to Learn How We Can Make Your Advertising Easier?