Supporting Happy, Healthy Pregnancies And Happy, Healthy Babies
What to Expect is the world’s best-known, most trusted pregnancy and parenting brand. Our app and website are produced by What to Expect’s founder, Heidi Murkoff, alongside a team of award-winning journalists, editors, physicians, and other pregnancy and parenting health experts. Millions of parents and parents-to-be visit the What to Expect website every month for medically reviewed answers to their questions about pregnancy and parenting, delivered with empathy, warmth, and a sense of humor.
12MM+ Monthly Users
12.3 million monthly users
24MM Monthly Mobile App Sessions
24 million monthly mobile app sessions
2MM+ Newsletter Subscribers
2.1 million newsletter subscribers