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Cruise’s new CEO comes from the world of gaming and TVs.

Marc Whitten, who ran Amazon’s Fire TV and Kindle divisions and more recently served as president at Unity Create, is stepping into the role left empty by Kyle Vogt, who stepped down after a disastrous response to a driverless car crash incident. The GM-backed robotaxi company has been slowly deploying more vehicles after vacating San Francisco in the wake of the incident in which one of its vehicles dragged a pedestrian 20 feet.