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The publishing market size is forecast to increase by USD 19.37 billion at a CAGR of 1.2% between 2023 and 2028. The market growth analysis depends on several factors, such as the increase in demand for diversity in content, the rising Internet penetration, and the high browsing speed and collaboration and partnership among these companies. Our market report examines historical data from 2018-2022, besides analyzing the current and forecasted market scenario.
In 2023, North America claimed the largest market share in the market, propelled by the widespread adoption of tablets and e-reading devices. The region's dominance is notably attributed to the high penetration of these devices among the population. Key industry players, such as Adobe Inc., play a pivotal role by offering these services, including brand magazines and digital publishing through its Adobe Digital Publishing Solution. Additionally, Amazon.com Inc. contributes to the landscape with diverse publishing imprints, such as 47North, Amazon Publishing, and Amazon Crossing Kids, along with providing Kindle Direct Publishing for self-publishing print and digital books.
Market Forecast 2024-2028
| Page Number | 182 |
| Forecast period | 2024-2028 |
| Historic period | 2018 - 2022 |
| List of Charts and Table | 185 |
| Growth momentum & CAGR | 1.2% |
| Market Growth 2024-2028 | USD 19.37 Billion |
The research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2023 for the following segments.
The book publishing segment is estimated to witness significant growth during the forecast period. Books are highly utilized by educational sectors such as schools, colleges, and institutes. The demand for educational materials continues to grow as the global student population increases and access to education expands. Publishers are innovating in this space, offering digital learning solutions and interactive educational content to meet the needs of students and educators.
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The book publishing was the largest and was valued at USD 133.94 billion in 2018. Additionally, the developing and underdeveloped countries witnessed a significant rise in this segment owing to different government initiatives. The governments strive to guarantee children the basic right to a free, full education. Furthermore, the rise of independent publishing has democratized the industry, allowing authors, journalists, and creators to produce and distribute their work in print format. Independent publishers often focus on unique voices, diverse perspectives, and niche topics that may not be addressed by traditional publishing houses. Thus, a growing emphasis on education is expected to fuel the expansion of this segment in the market during the forecast period.
Based on the platform, the market has been segmented into traditional and digital. The traditional ?segment will account for the largest share of this segment.?Traditional publishers are finding success by catering to specialized and niche markets where there is less competition from digital platforms. The demand for print business magazines is driven by volatile economic conditions; corporate readers are increasingly adopting trade magazines on specific topics and industries. Hence, owing to the declining number of consumers of print newspapers, print magazines, and print books, the market share of this segment is expected to decline, which, in turn, will negatively impact the expansion of the market during the forecast period.
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APAC is estimated to contribute 50% to the growth by 2028. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. This is due to the emergence of digital magazines and the presence of a large number of magazine publishers. However, the print market in this region is declining due to the decreasing print advertising cost, which is affecting the revenue of magazine publishers. Thus, magazine publishers are focusing on digital magazines, along with print magazines. Further, digital education in the US emphasizes making the content interactive and compatible with the exam-oriented approach prevalent in classrooms. Several institutions are adopting the bring your device (BYOD) policy in the US, which enables students to embrace digital literacy while reducing the financial disbursement of these institutions.
In addition, the benefits of digital educational content include better accessibility, lower costs for textbooks, and better student engagement through interactive content. Additionally, government initiatives are encouraging the adoption of technology in schools and libraries to enrich the learning experience of students. For instance, the Federal Communications Commission (FCC), the US, enables schools and libraries in the country to avail of digital telecommunications and information services at affordable costs through the e-rate program. Thus, the regional market is expected to grow significantly during the forecast period.
Our researchers studied the market research and growth data for years, with 2023 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market.
Internet penetration has increased globally. In 2023, more than 65% of the global population had access to the Internet, compared with around 60% in 2021. As a result of the high penetration of Internet services, the adoption of eBooks has gained popularity. The Internet provides a platform for publishers to reach a global audience. Unlike traditional print media, which is limited by geographical boundaries, digital publishing allows content to be accessed by anyone with an internet connection, expanding the potential readership base. The rising internet penetration allows for a variety of content formats beyond traditional text-based.
Additionally, publishers can implement features such as screen readers and text-to-speech functionality to make their content more inclusive and accessible to a wider audience. The rising use of the Internet has transformed the market by expanding reach, lowering barriers to entry, enabling diverse content formats, providing real-time updates, offering valuable data insights, creating monetization opportunities, facilitating globalization, and enhancing accessibility. This will have a positive impact on the evolution of the market during the forecast period.
Publishers are finding new and innovative ways to create interactive advertisements. Interactive ads in print magazines drive cross-platform engagement by linking readers to digital platforms such as websites, social media channels, or mobile apps. This integration extends the reach of the ad campaign beyond the printed page, allowing advertisers to connect with audiences across multiple touchpoints. Such benefits of interactive advertising encourage various enterprises to adopt this advertising method. Interactive advertisements allow publishers to collect valuable data on user interactions, preferences, and behavior.
Moreover, by creating immersive experiences that resonate with readers on an emotional level, advertisers can build stronger brand connections and loyalty. Interactive ads enable advertisers to deliver targeted and personalized content based on reader demographics, interests, and behavior. By tailoring ads to individual preferences, advertisers can increase relevance and effectiveness, leading to higher engagement and conversion rates. Thus, with the rising adoption of interactive advertisements in print magazines, the market is expected to grow during the forecast period.
Consumers use the Internet to access video, audio, and text content in its digital form. To access digital content, users have to enter their credentials into their respective accounts. The service providers gather personal data by tracking cookies to customize advertisements and reach the target audience. The data collected includes customer behavior, which is used for customer profiling and data mining. Companies are highly dependent on computer-based networks and the Internet, making the market prone to security-related issues. Any security breach caused by a human error, malicious intent, or a natural disaster may lead to the disclosure of information.
However, another concern is data theft, which is common in the virtual world. Digital content involves monetary transactions in real time. Consequently, the loss of critical data can lead to a financial loss for consumers. The use of consumer account details for transactions is a concern among consumers because they are unaware of the security of the data. Thus, privacy and cybersecurity concerns associated with digitally published content may hamper the expansion of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Bertelsmann SE and Co - The company offers publishing services such as a book publishing platform with more than 80 Nobel Prize laureates and hundreds of the world's most widely read authors.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including: Adobe Inc., Amazon.com Inc., Bertelsmann SE and Co. KGaA, Bloomsbury Publishing Plc, Cambridge University Press, Georg von Holtzbrinck GmbH and Co. KG, Haufe Lexware GmbH and Co. KG, John Wiley and Sons Inc., McGraw Hill LLC, MPS Ltd., News Corp., Oxford University Press, Pearson Plc, PLANETA CORPORACION Srl, Scholastic Corp., Thomson Reuters Corp., Vivendi SE, White Falcon Publishing Solutions LLP, Wolters Kluwer NV, YUDU Ltd., Lerner Publishing Group, and Blue Heron Book Works
Technavio market forecast the an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.
The market plays a pivotal role in shaping cultural and educational landscapes, driven by diverse factors like consumer spending. It encompasses a broad spectrum, including academic publishers, non-academic, and trade publishing, influencing the dynamics of the educational system. Serving as a cornerstone for universities, research institutes, and institutions providing technical, medical, and professional education, the market aligns with the evolving digital era through platforms like HarperCollins, Scribd, and J.K. Rowling's Pottermore. Initiatives such as the Voice of the Reader survey and innovations like special edition contracts and curated collections cater to the needs of the household sector's leisure activities and self-development. This dynamic market offers an extensive range of content, including e-book titles, discounted e-books, and a thriving market for used books.
Moreover, key players contribute to the industry's vibrancy through innovative launches, engaging podcasts, and virtual entertainment events, fostering a sense of virtual living. Specialized segments like the science books market, featuring non-fiction books, especially in the science genre and popular science books, significantly contribute to global revenues. Local book shops, online channels, and initiatives like Western Down Libraries make content accessible, encompassing second-hand books, hard copy books, and the flourishing audiobook market. Inclusivity remains a hallmark, addressing the preferences of auditory learners and ensuring a rich and diverse landscape.
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Market Scope |
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Report Coverage |
Details |
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Page number |
182 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 1.2% |
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Market growth 2024-2028 |
USD 19.37 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
1.31 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 50% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adobe Inc., Amazon.com Inc., Bertelsmann SE and Co. KGaA, Bloomsbury Publishing Plc, Cambridge University Press, Georg von Holtzbrinck GmbH and Co. KG, Haufe Lexware GmbH and Co. KG, John Wiley and Sons Inc., McGraw Hill LLC, MPS Ltd., News Corp., Oxford University Press, Pearson Plc, PLANETA CORPORACION Srl, Scholastic Corp., Thomson Reuters Corp., Vivendi SE, White Falcon Publishing Solutions LLP, Wolters Kluwer NV, YUDU Ltd., Lerner Publishing Group, and Blue Heron Book Works |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Platform
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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