Here's a quick check to ensure your website resonates with ideal customers. The best thing is, every B2B company has this resource already. Open up your sales deck. Now compare it to your website. “But what exactly am I looking for?” You’re looking for a gap. A gap between how your sales team is positioning your solution. The language they are using in their sales deck. And how this is (or isn’t) reflected on your website. More often than not, the sales deck is regularly updated with feedback directly from the customer, while the website lags behind this. Bridge this gap to ensure your website resonates with your target audience.
Great tip Stephen White Aligning your website with your sales deck ensures it resonates with your target audience. Thanks for sharing! 📈
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1wNow this is a new ball game. I believe using the customer's language in the website is very important. But to think of getting the words from sales teams is so helpful and time-saving.