About
Articles by Stephen
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The Secret Ingredient That’ll Transform Your Case Studies
The Secret Ingredient That’ll Transform Your Case Studies
By Stephen White
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Google Search Fights Back! Is Your Website Traffic Safe?
Google Search Fights Back! Is Your Website Traffic Safe?
By Stephen White
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This Newsletter's Moving! Find Out How to Stay in the Loop.
This Newsletter's Moving! Find Out How to Stay in the Loop.
By Stephen White
Contributions
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What are the most common mistakes in SEO content writing?
Ignore the SEO tools to begin with! Start by speaking to your dream customers. Customer research is an essential step I see the majority of businesses skip when producing content to get more organic traffic. What keeps your customer up at night? What are their pain points? How can your product help take them from A to B solving their problem along the way? You can build out a list of topics based on the key issues your customers have and use this as a foundation to do keyword research. Too many companies produce content based on search volumes and keyword difficulty alone without considering if it's something that actually matters to their customer. And they end up with a website full of content that doesn't convert or lead to sales.
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Why should your content strategy align with your SEO goals?
I see content/SEO misalignment all the time. It costs companies a lot of time and money. Brands will produce endless amounts of content just because "it has search volume". Without thinking if it solves a pain point or real issue their customer has. The opposite is also true. Companies produce well-written content day after day but they don't target the right keywords and it doesn't gain backlinks. This means it won't rank at all on search engines for the keywords their dream customers are searching for. There's a happy medium you need to find. And this is only possible when you have alignment between your content strategy and your SEO strategy. You'll save your budget and get a better ROI if you can achieve this.
Activity
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I've never done this before... Speaking on stage last night 💥 Joining the incredible Harriet Tuite, Nick Handley, Chris Howard & Emma Henderson…
I've never done this before... Speaking on stage last night 💥 Joining the incredible Harriet Tuite, Nick Handley, Chris Howard & Emma Henderson…
Liked by Stephen White
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How often do you go out of your comfort zone? I’m currently on a solo adventure to Newcastle. I’ve fallen in love with the city and this is my…
How often do you go out of your comfort zone? I’m currently on a solo adventure to Newcastle. I’ve fallen in love with the city and this is my…
Liked by Stephen White
Experience & Education
More activity by Stephen
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It's Friday and it has been a great week and when things go well, I like to show gratitude to the people without whom, none of the great things would…
It's Friday and it has been a great week and when things go well, I like to show gratitude to the people without whom, none of the great things would…
Liked by Stephen White
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Out of office is on🇹🇳✈️ Made the annual trip to see family in Tunisia once again but this time just for a couple of weeks. Time to recharge and…
Out of office is on🇹🇳✈️ Made the annual trip to see family in Tunisia once again but this time just for a couple of weeks. Time to recharge and…
Liked by Stephen White
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