Kirk Williams’ Post

🎯 Today, we’re announcing updates for Search ads query matching and brand controls. 📈 *More search terms reported by aggregating misspellings* Misspelled queries are already matched to their correctly spelled keywords in your campaigns. But many of those misspellings don't meet the privacy thresholds to show in the search terms report. To help align with this existing matching behavior AND surface more search terms, misspelled search terms will be reported in aggregate with their correct spelling. With this update, on average, 9% more search terms that had been reported under “Other” are now visible.   💪 *Negative keywords now block misspellings* No more having to add all those misspellings to your negative keywords anymore either! Just add the correct spelling in your negative keywords and it will block all misspellings now, too. (Feel free to remove misspellings in your existing negatives to help streamline things in your account.) ✅ *Brand inclusions in broad match campaigns* This feature ensures your ads match only to queries related to your brand name in broad match campaigns (we’ve updated the name from brand restrictions based on helpful feedback that the old name was confusing 🙂). You may also now see recommendations to switch your brand-focused campaigns to broad match and apply brand inclusions. ⛔ *Brand exclusions across all match types + DSA* Already available in PMax, we’ll be rolling out brand exclusions in Search over the coming months. With brand exclusions, you can prevent your ads from showing on queries & misspellings for certain brand names you don’t want to match to – across all match types and Dynamic Search Ads.