What do you think is most important? Your headline/title tag, or the body of your content? Would it surprise you if I said it was the headline? In a recent survey of SEO experts, the headline (title tag) was ranked the highest in terms of importance. If your title tag doesn't include your keywords then it's very hard to rank your website at all so if you want to rank high and drive traffic to your page, it is imperative your headline is spot on! Want to get started in SEO? Download our SEO Starter Kit to get you started on your SEO journey. https://lnkd.in/gmTUakD Source: Databox
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Your customers are in your neighbourhood! 72% of local searches visit a store within 5km of their current location. Does your Local SEO strategy grab this huge target market? Download our Beginner's Guide to Google My Business now and stop losing revenue to your competitors https://lnkd.in/gp26hK3c
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How To Measure Your Website Traffic From Google Business Profile 🤔 📈 Do you measure your traffic from Google Business Profile (formerly Google My Business)? I’m not asking whether you’re tracking your organic traffic. I’m asking whether you’re getting real insights like where visitors to your Google Business Profile listing are coming from and which web pages they view. Insights that will help you get the most from your SEO and give you a competitive edge. I love Google Business Profile’s for many reasons – it’s free and simple to use, but it can also be easily customised to provide really valuable data. All you need to do to collect this extra data is set up a ‘custom URL’ using Google’s Campaign URL Builder. It’s a self-explanatory step-by-step process which doesn’t take long – and you’ll then have valuable info on searchers and their behaviour on your GBP listing through Google Analytics at your fingertips. For more on this and other smart ways to SEO success, have a look at The SEO School. It’s a great practical course for anyone with a website who wants to improve their search engine rankings and become more visible online – plus it’s self-managed so you can complete the modules in your own time. You can also read our blog post for more information - https://lnkd.in/gQxEyPnV
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Gone are the days of asking your neighbour over a cup of tea for their recommendation on a new iron and traipse off to their local white goods stores to see who can come up with the best price. Nowadays with search engines basically in the palm of our hands, up to 70% of purchasing research is being done before consumers even come close to a decision on what to buy and where from. Appearing first in search engines puts your company front and centre when consumers are researching. If you want to be top of the page, you need to make SEO top of your list. Want to get started in SEO? Download our SEO Starter Kit to get you started on your SEO journey. https://lnkd.in/gmTUakD (Source: InternetLiveStats)
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Sustainable SEO: How To Focus On A Lasting SEO Strategy 🌱🌱 Just as sustainable practices are critical for the long-term well-being of the planet, they’re also vital for your business success over the long-term. Enter sustainable SEO. Yes, setting up your SEO properly at the start is really, really important but it’s not a ‘set and forget’ thing. It’s only through regular time and effort spent on SEO that businesses can maintain high page rankings on Google and ensure they’re seen and found by their target audience. These are my top three tips for sustainable SEO: 1️⃣ Have outstanding cornerstone content and revise and add to it regularly. Whatever the topic, make sure your article or blog is the best there is on the internet. 2️⃣ Do keyword research regularly so that your content remains relevant to your audience. How are they searching for your business? Is your content helpful? In other words, does it answer their questions, meet their needs, provide valuable insights or helpful advice? Is it original and engaging? Is it readable (by humans and the search engines) and is it optimised properly to be findable? 3️⃣ Focus on building a strong internal linking strategy to show Google which are the key pages on your website. If you’d like a helping hand putting sustainable SEO tools and techniques in place, check out my self-managed SEO course, The SEO School. It’s an online course during which you implement all the key elements of SEO onto your own website and you can do the modules in your own time with plenty of expert help. Find out more or book your course here at The SEO Schoo - https://lnkd.in/guudbKF You can also read our blog post for more information - https://lnkd.in/gdXM46fy
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Adding your business to local directories (otherwise known as citations) is vital for Local SEO. Such citations display company info, such as the business name, address and phone numbers in places like True Local, Hot Frog and Yellow Pages. It's crucial that each displays exactly the same information. Read our blog post now to discover the top ten Australian directories in which your business must feature, and then sign up for the Beginner's Guide to Google My Business to increase your online presence. Links to the blog and free guide in bio.
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How to Monitor Your Website Traffic: A Simple Guide ❓Do you measure your digital marketing strategy? Regularly? And properly? And do you then take action? Four ‘yesses’ to the above questions is what it takes to stay ahead in the highly competitive online business space. Even one ‘no’ indicates you need help! If your goals are improving your search results and increasing conversions, you need to keep track of your website traffic and evaluate what your visitors do when they’re on your pages. This will reveal: ➡️ Which SEO tactics are working ➡️ Where improvements/adjustments are needed ➡️ Where the trends are ➡️ How best to allocate your resources First you should set up and verify Google Search Console. Then link it to Google Analytics. Delving deep into the data will uncover meaningful insights and help you get ahead on the traffic count and sales numbers! ✅ Organic search traffic ✅ Traffic Source ✅ Page views ✅ Bounce rate ✅ Conversions Monitoring website traffic is the most crucial diagnostic tool in any SEO campaign. It’s not difficult to do and there are lots of powerful, easy-to-use tools to help. You can also read our blog post for more information – https://lnkd.in/gpDQBQuZ
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Stuck for blog post ideas? Use the Answer the Public website to help give you some starting questions and phrases to get you started. The tool expands out your initial keyword into potential questions and prepositions to get you started. The link below shows the results for SEO and make sure you scroll right down through the page to see the different types of results that are pushed out. And then try the same for your own business. https://lnkd.in/e-BzyDs
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You know more about SEO than you realise! Think you don't know what a SERP is? Quite simply, it stands for Google's Search Engine Results Page – the results you see when you Google search for anything. A good SEO strategy takes the different elements of SERPs into account. Do you want to know more, join the SEO School. https://lnkd.in/gPEseEen
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