The best SEOs UNDERTHINK...
They’re not worrying about weird keyword ratios, keyword clusters, densities, silos, hubs, technical stuff, eeat. They just do this 👇
They fill a google sheet with the questions their audience are asking about the main topic. They ask support staff, look at customer emails and brainstorm without any fancy tools.
They may use keyword research tools to sanity check phrasing but mostly use manual research, browsing high traffic websites that cover the same topic, Wikipedia, table of contents in books.
A serious SEOs goal is to comprehensively cover the main topic. Not to try find little obscure keywords so they can rank fast. They think bigger, think longterm.
They group the questions into sensible sub topics and create the best possible articles or guides to answer them. They take whatever their competition is doing and aim to 10x it in quality.
They aim to publish ASAP and start the ranking countdown timer. They don’t stagger publishing, unless it’s a cashflow or resource issue, there is zero benefit and results will just take longer.
They don’t lose sleep about EEAT. They ensure the articles have an author with a small bio and credentials. If it’s health or finance they hire an expert to sign the articles off using Upwork or a job board.
They understand the more questions they answer, the more traffic potential. And the comprehensive cover they have of the main topic, the more it reinforces their topical authority and overall rankings. So they front load as much publishing as possible.
They supercharge their organic traffic by getting links to their content. They see who is linking to their competitors articles and see if they’ll link to theirs too. They also build a free tool or industry calculator to attract links.
They don’t sleep on other channels while waiting for that organic traffic to grow. They share content on socials and start building an audience for the brand. Also traffic from social is possibly a signal that in turn helps organic.
They understand SEO a 18-24 month sprint, even though the lesser competiton stuff will rank in a few months, full traffic velocity will be achieved 1 year+ after publishing.
They understand having the high competition head topic stuff helps Google see them as an authority on the topic. They cover the topic comprehensively from the start, knowing full well the high competition articles will take a while to rank.
They worry about site speed, technical stuff and all that other stuff after the site is getting significant traffic. This stuff doesn’t really move the needle much unless you have lots of traffic.
They reap the rewards 18-24 months later, they set new goals and start a new SEO sprint.
Are you an underthinker?
SEO Specialist. I've helped scaling global companies like Jolaj LTD, Fil Construction LTD, Optima Search Recruitment Co., Ltd., Delta Foods LLC, Savills PLC.
2wThat's a fantastic news. I'm secretly following FATJOE 's new pricing model and PR Tab. :) still have 3 tabs open. Seeing it in the list feels 🫡.