Link Gap Analysis is dangerous. "Our competitor has 167 DA40 links to their service page, we have 4. Let's build 163 DA40 links." This can sometimes encourage a reckless and impatient mission to 'close the gap' but may cause more trouble with things looking unnatural. Besides the link spike to a certain page, there may be lots of other factors such as supporting links to the homepage and other pages flowing authority with internal links. Not to mention age, social and on page content factors. It gets very complex, and not as simple as closing the gap in many cases. If you're going to go the link gap route, best to space things out over long periods of time, and be very balanced. Don't build 100+ links to a service page if your homepage has 30 links. Better still, my advice would be to just build a low amount of supplementary links in a natural way to pages that make sense. Homepage, blog posts, some to service pages, but not many. I say supplementary because you should be putting a big focus on real marketing, branding, social, content marketing and attracting links. This holistic approach is what makes your supplementary campaigns really work. Put less focus on # of links a competitor has, Google is far more complex than closing the gap of link numbers in a DA level. Instead of trying to “catch up” or win in the exact same way your competitors have, carve your own path, find new content opportunities, and think creatively outside the box. What do you think about this approach?
Joe Davies’ Post
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