Callum Clark’s Post

6 months ago I lost my full time job. So I decided to go on my own. I didn’t think I’d make it on my own past 2/3 months let alone 6. Since then I’ve Partnered with an Agency - Heading up their strategy for PPC and SEO on a consultant basis. Taken on 10 PPC/Paid media Clients 💵 Taken on 8 SEO Clients 📈 Built multiple e-commerce sites 🧑💻 I’ve made companies and people some serious money The main thing though, I’ve had so much positive feedback and praise it’s been mind blowing. Just goes to show, just because you don’t fit at one place or you make mistakes, dosent mean you aren’t good at what you do, you just need to find your stride 💪

Another SEO project complete ✅ Some common mistakes I always come across🚫: - Non-optimized meta data - Non-optimized image names - Poorly structured heading hierarchy - Low word count on pages - Outdated content Best Ways to Avoid These Mistakes Nail Your Keyword Research 🔍 Understand what your ideal customers are searching for and start optimizing for low-difficulty, high-volume keywords. Once you have a solid foundation, you can begin targeting more competitive keywords. Proper Heading Structure ❗️ Ensure your headings are structured in a clear hierarchy. This helps search engines understand your page better and improves readability and user experience. Optimize Your Meta Data 🤖 Optimize titles, descriptions, and image data for all your pages to align with your core keywords. This step is often overlooked, but it’s crucial for effective SEO. Create Informative and Compelling Content 📝 Focus on producing new content and updating or expanding existing content. If you could only do one thing for a year to improve your SEO, this should be your priority. Fresh and informative content is key to engaging users and improving search rankings.

Why Your Shopping Ads Are Falling Short (And How to Fix Them!) 🛒 I've had multiple people come to me saying their shopping ads just aren't generating enough sales. Here's the kicker: 🚫 Common Mistakes: Non-Optimized Titles & Descriptions: Make sure they're compelling and relevant. Also keywords matter! Ignoring Competitors: Learn from the best. See how your competitors are nailing it and apply those insights. Poor Landing Pages: Smooth navigation and easy purchases are crucial. If your site is hard to navigate, you're wasting cash on ads. Switching Bidding Strategies Constantly: Patience is key! Let Google learn and optimize over time. Misaligned Bidding Strategies: If your goal is sales, don't use Max Clicks. Use strategies that align with your objectives. Throwing More Money at It: More budget isn't always the answer if the fundamentals aren't right. 🔧 Solutions: Optimize Your Product Titles & Descriptions: Make them keyword-rich and engaging. Analyze Competitors: Identify and implement what’s working for them. Improve Landing Pages: Ensure a seamless user experience to boost conversions. Stick to a Bidding Strategy: Give it time to work. Also please, align bidding strategies with goals... Without the basics and fundamentals nailed, you're not going to see that growth you desire! 🚀

Shoutout to Tomasz Abbott-Wieczorek for setting up PPC Profit Club - Google Ads Community Been in it 10 minutes and already picked up something useful. Got a good feeling about this community 📈🙏 Also, just because you’ve been doing something a long time, dosent mean you have to stop learning. Especially in the paid game.