Callum Clark’s Post

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SEM | PPC Strategy | SEO 📈 Google Ads and Google Search specialist 🤖

Why Your Shopping Ads Are Falling Short (And How to Fix Them!) 🛒 I've had multiple people come to me saying their shopping ads just aren't generating enough sales. Here's the kicker: 🚫 Common Mistakes: Non-Optimized Titles & Descriptions: Make sure they're compelling and relevant. Also keywords matter! Ignoring Competitors: Learn from the best. See how your competitors are nailing it and apply those insights. Poor Landing Pages: Smooth navigation and easy purchases are crucial. If your site is hard to navigate, you're wasting cash on ads. Switching Bidding Strategies Constantly: Patience is key! Let Google learn and optimize over time. Misaligned Bidding Strategies: If your goal is sales, don't use Max Clicks. Use strategies that align with your objectives. Throwing More Money at It: More budget isn't always the answer if the fundamentals aren't right. 🔧 Solutions: Optimize Your Product Titles & Descriptions: Make them keyword-rich and engaging. Analyze Competitors: Identify and implement what’s working for them. Improve Landing Pages: Ensure a seamless user experience to boost conversions. Stick to a Bidding Strategy: Give it time to work. Also please, align bidding strategies with goals... Without the basics and fundamentals nailed, you're not going to see that growth you desire! 🚀

Tomasz Abbott-Wieczorek

$250M Google Ads Freelancer | Building PPC Profit Club 🚀 | Top 100 Most Influential PPC Expert

1mo

Keywords matter with shopping titles 💪

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