Helping Agency, Coaches & Service Biz Unlock Ready Buyer Leads & Scale to 100k+/mo with The Evergrowth Flywheel 🤑 $30M+ in Client Results. Join my newsletter @ bryanang.com to see how.
Not sure if you felt this since last year after the Big C, CPL seems to have risen up, conversions went down and overall more and more of my friends and clients have complained about the rising cost affecting their margins… These changes are normal and have been predicted time and time again The cost will only go up and the solution is to focus on the fundamentals So how do you combat cost? I talked about this a few days back as the “NEW” marketing strategy but honestly, its just following what successful companies are already doing … 1) Open up your funnel if you focus only on the 3% who are ready to buy now its obvious that the cost will be so high focus on getting the 30-40% of people who are problem-aware focus on nurturing them in the long term for the longevity of your business and scalability 2) Increase conversions This is where people actually don’t place much effort on the key is following up Improving conversions via better offers/ refreshing old offers to make it feel new Having conversations with prospects and creating authority-based content such as podcasts to improve word of mouth and credibility + trust Using these points, I pivoted one of the businesses that I managed after the big C using this strategy We managed to continue growing the company 30% year on year when other similar companies in the space actually stop operating due to the high cost from ads We were able to maintain profitability at 50%+ where other businesses were suffering So what’s the lesson here? There are still opportunities for growth all around, you just need to build your company the right way… One of the easiest ways to increase the reach of your information and increase conversions through trust is my new strategy Hybrid Content Ads To read more, go to https://bryanang.com/ Follow @bryanangzw for more content like this! #entrepreneurship #bryanangzw #coaching #consulting
