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Articles by Kirk
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An Open Letter to Google Ads Leadership: Time to Fix Your Brand-Destroying User Trust Issue
An Open Letter to Google Ads Leadership: Time to Fix Your Brand-Destroying User Trust Issue
By Kirk Williams
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The One About Search Term Obfuscation & Google Edicts
The One About Search Term Obfuscation & Google Edicts
By Kirk Williams
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Should You Migrate Completely to Smart Shopping Campaigns in Google Ads?
Should You Migrate Completely to Smart Shopping Campaigns in Google Ads?
By Kirk Williams
Activity
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One of the best things about working in PPC is... Warehouse shelving. What do I mean? When you work in PPC you learn more about all kinds of…
One of the best things about working in PPC is... Warehouse shelving. What do I mean? When you work in PPC you learn more about all kinds of…
Liked by Kirk Williams
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Who is using Google CSS 3rd party partners? Which partner are you using and have you seen successes, vs just using Google CSS? What I would like to…
Who is using Google CSS 3rd party partners? Which partner are you using and have you seen successes, vs just using Google CSS? What I would like to…
Liked by Kirk Williams
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A Billboard On A Billboard?!?!?!.......YUP! #First
A Billboard On A Billboard?!?!?!.......YUP! #First
Liked by Kirk Williams
Experience & Education
Publications
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Part 6: The (Ongoing) ZATO Guide to Google Smart Shopping Campaigns
The ZATO Blog
In this ongoing series, I walk through the intricacies of creating, optimizing, and managing Smart Shopping Campaigns. This includes thinking through data privacy and automation process of this new campaign type as well.
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Digital advertising is not the dot com bubble, improper attribution is
Search Engine Land
In response to the Correspondent Article against Digital Marketing, I noted that the real problem in paid search right now is our belief that we can track everything, not digital marketing itself.
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The Marketing Funnel Isn’t Dead, We Just Understand It Better
Search Engine Journal
I hope to prove that the marketing funnel isn't actually dead, but that our understanding of the marketing funnel has simply evolved and we see its intricacies more clearly than ever before… while the core philosophy under-riding it all remains solid.
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The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
PPC Hero
This is the way I order and work on setting up an SMB Ecommerce account. My hope is to create a template of sorts for you to reference, especially for training in PPC Newbs!
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A Step-By-Step Guide To Query-Level Bidding In Google Shopping
Search Engine Land
Columnist Kirk Williams walks you through how to adopt an increasingly-popular -- though somewhat complicated -- bidding strategy.
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Stop Bidding On These Brand Terms in PPC
Moz
What's your stance on bidding for brand keyword terms: Always? Never? No matter where you fall on the spectrum of opinions, this approach will likely open your eyes and help you put more money in your clients' pockets.
Honors & Awards
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Top 25 Most Influential PPC Experts 2019
PPC Hero
Honored to be included on the list for a 4th year in a row. As I've said before, there are a ton of great people on the list (and a ton of great PPC people who should be on the list!), and I always count myself fortunate to be on it. Top 25 List 2019 here: https://www.ppchero.com/the-top-25-most-influential-experts-of-2019/
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One of the Top 23 PPC Experts to Follow in 2019
Search Engine Journal
"There are several amazing people who specialize in PPC and have become experts in paid search marketing for many years. They share strategies, tactics, tips, tools, data, and so much more on social media and at conferences – as well as in articles, research, and blog posts!" Full List: https://www.searchenginejournal.com/ppc-guide/top-ppc-experts/
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Top 25 Most Influential PPCers in 2018
PPCHero
Honored to be included on the list for a 3rd year in a row. Lots of great people on the list, and always count myself to be fortunate to be on it. Top 25 List 2018 here: https://www.ppchero.com/the-top-25-most-influential-ppc-experts-of-2018/
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1 of 13 Top PPC Experts to Follow
Search Engine Journal
A list of the Top 13 passionate industry experts plugged-in to the latest and greatest PPC trends and releases so you can instantly gain the insights and advice you need. https://www.searchenginejournal.com/13-of-todays-top-ppc-experts-to-follow/238331/
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4th Most Influential PPC Expert in 2017
PPC Hero
17K votes were cast, and along with other relevant factors (such as social media presence, speaking, and writing) the Top 25 Most Influential PPC Experts of 2017 were chosen.
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On of 21 Best SEM Experts in 2017
People Maven
One of 21 people named a top SEM expert in 2017 on People Maven: https://www.peoplemaven.com/madison/best-sem-experts-2017.
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Top 10 Speaker at Hero Conference
PPC Hero
Named as one of the Top 10 Speakers at Hero Conference LA: http://www.heroconf.com/austin/
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Named #7 Most Influential PPC Expert in 2016
PPC Hero
PPC Hero is a leading industry publisher and chooses the top 25 PPCers each year. More information here: http://www.ppchero.com/the-2016-top-25-most-influential-ppc-experts/
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Named 1 of the 30 Best PPC Experts to Follow in 2015
White Shark Media
In this list, you will find a wide array of personalities with specific skill sets that can help you not only learn the basics but also keep updated with the latest trends in PPC. http://blog.whitesharkmedia.com/top-30-ppc-experts-2015
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Named 1 of the Top 5 Rising Stars in PPC
PPC Hero
We asked our readers to submit the names of PPCers just starting to burst onto the scene and destined to become an influencer. Here are the Top 5 Rising Stars in PPC: http://www.ppchero.com/the-top-25-most-influential-ppc-experts-in-2015/
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Named 1 of the 15 Top PPC Experts to Follow on Twitter
Wordstream
Erin Sagan of Wordstream wrote a fun little snippet on her Top PPC Experts to follow and graciously included me in the list. List here: http://www.wordstream.com/blog/ws/2015/03/25/top-ppc-experts-to-follow-on-twitter
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Named 1 of the Best eCommerce PPC Experts in 2014
PPC Hero
PPC Hero listed what it considered to be the Top eCommerce Experts in PPC and I was honored to be included on the list. The list can be found here: http://www.ppchero.com/best-ppc-ecommerce-experts/
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A month ago I mentioned that transit time label page returned a 404 and I was thinking this attribute was no longer used. However a few weeks later…
A month ago I mentioned that transit time label page returned a 404 and I was thinking this attribute was no longer used. However a few weeks later…
Liked by Kirk Williams
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When you have the Nils Rooijmans change history notification script installed and see that a random (NON-PPC) contractor for a client randomly added…
When you have the Nils Rooijmans change history notification script installed and see that a random (NON-PPC) contractor for a client randomly added…
Shared by Kirk Williams
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