Jesse Rubin

Responsible for the MindTouch AppExchange listing and the promotional strategy around the listing.

Work with Sales Directors in local markets to help build the field sales team's competence within the accounts payable market. The main goals for the current training session are:
- To help a rep better understand the role of accounts payable within an organization and the day to day activities involved in processing invoices
- Help educate the team in being able to identify the top prospects for Iron Mountain's e-Invoice solution
- Reinforce Marketing's positioning of the… Show more

Work with Sales Directors in local markets to help build the field sales team's competence within the accounts payable market. The main goals for the current training session are:
- To help a rep better understand the role of accounts payable within an organization and the day to day activities involved in processing invoices
- Help educate the team in being able to identify the top prospects for Iron Mountain's e-Invoice solution
- Reinforce Marketing's positioning of the solution
- Provide high level product knowledge
- Build relationships with the field sales team Show less

- Maintained the existing Salesforce.com environment for the organization
- Responsible for reporting and dashboard creation for Sales, Marketing and Executive teams
- Created and implemented the criteria for lead assignment rules and workflows
- Re-engineered the maketing qualified lead to sales ready opportunity maturation process

As part of a company wide initiative, all departments were required to provide documentation for new hires. I was responsible for the on boarding process for all sales head counts.

- Formalize all human resource, company/department/role related training needs
- Outlined all departments within the company and their role as it related to sales
- Broke out all systems used by sales including lead creation resources, salesforce automation, marketing automation, order creation, and… Show more

As part of a company wide initiative, all departments were required to provide documentation for new hires. I was responsible for the on boarding process for all sales head counts.

- Formalize all human resource, company/department/role related training needs
- Outlined all departments within the company and their role as it related to sales
- Broke out all systems used by sales including lead creation resources, salesforce automation, marketing automation, order creation, and support tools
- Defined the use and the explained the process of each tool including step by step walk-through tutorials for each application Show less

As part of the company's product launch, sales leadership was tasked with adding an outbound sales component to the existing lead acquisition strategy to help fill the sales funnel and build the pipeline.

- Identified key skills needed for the sales team needed to help for the new role
- Recruited, interviewed, hired and trained new team members
- Researched the target audience for our new product with Product Marketing and Corporate Marketing
- Defined the target audience… Show more

As part of the company's product launch, sales leadership was tasked with adding an outbound sales component to the existing lead acquisition strategy to help fill the sales funnel and build the pipeline.

- Identified key skills needed for the sales team needed to help for the new role
- Recruited, interviewed, hired and trained new team members
- Researched the target audience for our new product with Product Marketing and Corporate Marketing
- Defined the target audience criteria used to prospect for leads which included the market, titles, roles, activities, personas
- Created nurture campaign content used to engage and educate the target audience
- Wrote call scripts with the outbound team to help guide the target audience into and through a trial of the application
- On going program evaluation and updates based on both key data points and feedback from other members of the internal team Show less

- Defined and developed the internal launch strategy for the company's new solution with Product Marketing and Product Development
- Collaborated with Product Marketing and Product Development on the content needed for the internal launch
- Delivered sales related components including the prospecting, qualification criteria, sales activities during the trial period to the sales team
- Member of the launch team responsible for providing input on the process and the ongoing direction of… Show more

- Defined and developed the internal launch strategy for the company's new solution with Product Marketing and Product Development
- Collaborated with Product Marketing and Product Development on the content needed for the internal launch
- Delivered sales related components including the prospecting, qualification criteria, sales activities during the trial period to the sales team
- Member of the launch team responsible for providing input on the process and the ongoing direction of the product specific to customer acquisition and on boarding Show less