Over half of the world’s surveys are now completed on mobile devices, and your surveys need to be optimised for the mobile environment. It’s more than just fitting information on a mobile screen - make every pixel count with new #surveydesign tips and best practices from Profiles by Kantar. Download the ebook today! https://hubs.ly/Q02zZBy_0 #MobileSurveys #SurveyDesign #MarketResearch #MRX
Profiles by Kantar
Market Research
Bridgewater, New Jersey 40,941 followers
Part of Kantar, the world’s leading marketing data and analytics company.
About us
A division of Kantar, Kantar Profiles is a market-leading data company and home to the world’s largest audience network. With our industry-leading quality measures, fraud detection, and decades of experience - we are the most trusted panel provider in the industry. Our unique and unrivaled API-driven ecosystem of 150m+ compliant panelists spans 130 global markets and includes consumers, B2B audiences, healthcare professionals, patients and non-survey-based data connections. You can access this repository of knowledge quickly and with ease for precise targeting and enhanced insights. By pairing our vast network of compliant market research panelists and data sources with tech-enabled research solutions, we deliver unrivaled access to quality panel and first-party data with speed and scale. Our clients name us the most trusted online panel provider in the industry. Earning the title of most trusted online panel company in the industry is something that we don’t take for granted. Consistently providing quality-assured, essential data to our clients is our purpose.
- Website
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https://www.kantar.com/profiles
External link for Profiles by Kantar
- Industry
- Market Research
- Company size
- 501-1,000 employees
- Headquarters
- Bridgewater, New Jersey
- Type
- Privately Held
- Founded
- 1996
- Specialties
- Online market research, online panels, mobile research, and research
Products
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Accelerated Answers
Survey Software
Get answers to your research questions fast and with flexibility. Accelerated Answers is Kantar Profiles’ D-I-T (do it together) agile solution for data collection. It’s the only survey-based toolkit you need to build turnkey solutions of your own that enhance your business, offer or consumer experience. #AcceleratedAnswers combine: 1. The speed of automation ⚡ 2. The expertise of Kantar's world-class team 🔎 3. The biggest and best source of real people 🙋♀️🙋♂️ 4. Industry-leading anti-fraud technology 🔐 With our service model, you can collect data in a way that works for you: -Do it together with our experts -Do it yourself with self-service tools -Let us do it for you 👇Get your answers fast today by clicking the link below.
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Bridgewater, New Jersey 08807, US
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Employees at Profiles by Kantar
Updates
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Discover reliable, cost-effective data with our custom research solutions. Tailored to your brand’s unique objectives, we offer services from questionnaire design to data visualisation, ensuring actionable insights on your schedule. Interested in learning more? https://hubs.ly/Q02Dv6L00 #MarketResearch #CustomResearchServices #Kantar
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Focusing on fun and using elements like gameshow challenges or humour can make a big difference in the quality of your survey data. More enjoyable and engaging surveys for participants result in more insightful responses. 😂 Learn new strategies for effective mobile survey design in the latest ebook from Profiles by Kantar here: https://hubs.ly/Q02C2kv90 #surveydesign #mobilesurveys #marketresearch #mrx
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Explore how a leading retail company leveraged Profiles by Kantar's global custom tracker to gain market size insights and address geographic and analytical gaps. 📊 See how they used these insights to drive strategic decisions within their industry. Check it out here: https://hubs.ly/Q02CDCgf0 #MarketResearch #DataDriven #BusinessStrategy #KantarProfiles
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Panel fraud has grown rapidly over the past 6 years. In fact, we estimate international hackers have now "completed" 15 million surveys - a 780x increase since 2018. The good news: We are committed to transparency and actively addressing these challenges to ensure the integrity of your data. Check out our blog to discover: ✔ The prevalence and impact of survey fraud ✔ How Kantar's proprietary #MachineLearning and #AI system, Qubed, detects and prevents fraudulent responses ✔ Strategies to enhance data quality and accuracy https://hubs.ly/Q02C8HZl0 #AntiFraud #Transparency #Fraud
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When designing mobile surveys, think of it as a conversation and not a monologue. By including follow-up questions and using a conversational tone, respondents feel engaged and are more likely to give thoughtful and honest responses. 📲 Find more survey design best practices in the latest ebook from Profiles by Kantar here: https://hubs.ly/Q02z-XSN0 #SurveyDesign #MobileSurveys #MarketResearch #MRX
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⚠️ Are your survey questions creating biased responses? You may not realise that your survey contains questions that contain assumptions or hints that could influence a respondents answer —which will skew your data. So, how can you write questions that avoid leading the respondent toward a specific answer? 💡Try this: Frame questions in a neutral manner and avoid emotionally charged words. For example, certain questions could make respondents feel there is a social expectation. So, asking the question "Do you buy organic?" with response options "yes", "no" and "prefer not to answer" might prompt biased responses. Instead, offer options like "I would if it was less expensive" or "I would if it was available." This reduces social bias and improves data quality. We found this change reduces organic purchase claims from 15% to 5%. For more tips on how to best engage online, mobile respondents today for trusted answers and reliable insights, read more here: https://hubs.ly/Q02z-VYl0 #SurveyDesign #MarketResearch #DataQuality
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What is your favorite way to make a mobile survey interactive and engaging? Tell us and stay tuned for more of the latest mobile survey design tips from Profiles by Kantar’s latest ebook.
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Are you making the most of in-survey quality checks? 🤔 Explore the value of quality assurance measures and learn about eight types of survey data quality checks that flag unreliable respondents and improve data quality here: https://hubs.ly/Q02yrvSj0 #MostMeaningfulData #SurveyDesign #BestPractices
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We are thrilled to announce that Profiles by Kantar and Realeyes - Vision AI have won the prestigious I-COM Data Creativity Award! Our innovative work has set a new benchmark for data integrity and positive business impact in the industry. The I-COM Data Creativity Awards recognise groundbreaking achievements in Smart Data, and we are honoured to have been acknowledged in this way. Read the full article here: (https://hubs.ly/Q02yrkhb0)
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