PlayableMaker

Marketers are flocking to mobile game ads for targeted reach in brand-safe environments. New data suggests in-game video ads offer an unexpected edge. Are you using mobile game ads yet? https://lnkd.in/gyg2duBJ #mobilegamingads #marketingstrategy #gamingindustry

The numbers don't lie! The gaming industry is a powerhouse, reaching a global audience unlike ever before. Here are the reasons behind this growth and the opportunities it creates: https://lnkd.in/eeQpDBFR #gamingindustry #esports #marketing #businessopportunities

Who still games? Across generations, the number of gamers is on the rise! This trend shows no signs of slowing down, with gaming becoming a massive force in mainstream culture. But how do games reach new players? Traditional advertising might not resonate with every demographic. Imagine giving potential players a taste of the fun directly within the apps and platforms they already use. This is where playable ads come in! They break through the noise of traditional advertising and resonate with all ages. Isn't that what we want for video game promotion? 💯 #playableads #gamemarketing #interactiveadvertising

Hulu is testing out a new way to advertise: interactive games within their ad breaks! These "advergaming experiences" come in quiz and timed-challenge formats, offering a break from traditional ads while still promoting products. https://lnkd.in/efeU7Ysm Interactive ads could be a game-changer for the future of advertising. What do you think? #advertising #interactiveads #playableads

Research shows a surprising shift in mobile gamer attitudes towards in-game ads! Nearly half of gamers surveyed are okay with them, especially if they're interactive. https://lnkd.in/eTNQASEz Share your thoughts! Do you find interactive ads less intrusive? What kind of interactive experiences would make ads more engaging for you? #mobilegaming #ingameadvertising #interactiveads

Remember those days of being bombarded with mobile video ads you just skipped? Well, times have changed! Playable ads, where users get a taste of the app through a mini-game, are taking the mobile ad world by storm. Why? Because they're engaging! Unlike passive video ads, playable ads let users interact directly with the app, giving them a real feel for the gameplay and features. 🎮 This translates to higher conversion rates (downloads!) for app developers and a more enjoyable experience for users. The rise of playable ads highlights a crucial shift in mobile advertising - a move towards engagement over interruption. 🕹️ As user attention spans dwindle, interactive formats like playable ads are poised to dominate the mobile ad space. #mobilemarketing #playableads #appengagement

New data shows playable ads have the lowest cost-per-install (CPI) of all gaming ad formats, at just $1.31! This can significantly boost your user acquisition efforts. Question: Have you tried playable ads in your mobile game marketing strategy? See the full report for details on platform breakdowns and other ad formats: https://lnkd.in/exueGY5k #mobilegaming #gamingmarketing #cpi #useracquisition

Liftoff's recent Mobile Ad Creative Index highlights the dominance of playable ads, generating a staggering 20x more installs compared to traditional banner ads. The report delves into user acquisition trends within the gaming industry: https://lnkd.in/emjvJqfW Mobile game developers, this is for you! What are your experiences with playable ads? #mobilegaming #useracquisition #marketing

The global video game market continues to be a powerhouse, with mobile and console games leading the charge last year according to Statista. This chart shows some interesting trends: ▶️ Mobile gaming remains the king of the castle, accounting for $92.6 billion in revenue, though growth has slowed to just 0.8%. ▶️Console gamers are showing renewed enthusiasm! Console game revenue grew by a healthy 7.4% to $56.1 billion. ▶️PC gamers seem to be splitting their attention Downloaded PC game revenue grew by a modest 1.6%, while browser PC games continue to decline with a 16.9% drop. What do you think is driving these trends? Let us know in the comments! #gamingindustry #videogames #markettrends #mobilegaming

Level up your thinking about video games! They're not just entertainment anymore. Here's how games are shaping the future of education, healthcare, social good, and even the tech industry: https://lnkd.in/eHjtpUmt What are your thoughts on the potential of video games? Share your insights in the comments! #gamingindustry #futureofgaming #technologicalinnovation