The Foundation for Out of Home Advertising Research and Education (FOARE) has announced the recipients of the 2024-2025 Reagan Family Scholarship. Congratulations to Benjamin Khoh, who is seeking an M.S. in Community and Regional Planning at The University of Texas at Austin, and Tayler Nikole Allen, who is seeking a Masters of City and Metropolitan Planning (MCMP) at the University of Utah.
OAAA
Advertising Services
Washington, DC 14,282 followers
The mission of the OAAA is to promote, protect, and advance the out of home advertising industry.
About us
OAAA is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 800 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers, which comprise over 90 percent of the industry. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City.
- Website
-
http://www.oaaa.org/
External link for OAAA
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Washington, DC
- Type
- Nonprofit
- Founded
- 1891
- Specialties
- Advertising, Outdoor Advertising, Billboards, Out of Home Advertising, OOH, Association, and DOOH
Locations
-
Primary
Get directions
1850 M St. NW
Suite 1040
Washington, DC 20036, US
Employees at OAAA
-
Anna Bager
President & CEO, OAAA | Driving Innovation in OOH Advertising | Out of Home Tech Advocate & Integration Expert | Board Member & Industry Leader
-
Stephen Freitas
-
John Ellery
-
Grace Dolan
CMO | SVP | Brand Leader | Growth Marketer | Digital Transformation | Business Turnaround | Tech & Telco | CPG | Durables
Updates
-
OAAA reposted this
President & CEO, OAAA | Driving Innovation in OOH Advertising | Out of Home Tech Advocate & Integration Expert | Board Member & Industry Leader
Our Thursday Night VIP Dinner Club was the perfect way to end a great week at #CannesLions2024! It was fantastic to see so many OAAA members and friends of OOH come together to network and celebrate creativity and innovation. Big thanks to ADWEEK & MediaVillage.org for their partnership on this year’s event. We honored the 2024 Outdoor Awards Jury, which our very own Julie Thompson served on, recognizing their pivotal role in pushing the boundaries of our medium. Cannes never fails to inspire and remind us of the transformative power of our industry. Read more in ADWEEK https://lnkd.in/eitasmMN
2024 Cannes Dinner Club Honors Outdoor Jury
adweek.com
-
OAAA reposted this
If ever there was a person synonymous with kindness... Dolly sharing the simplest message with New Yorkers. Now taking center stage at 50th & 3rd in Manhattan. Big thanks to Branded Cities and The Foundation for a Better Life. #ooh #largeformatprinting #passiton #spectacular #oohmedia #billboardadvertising #bigapple #values #midtownmanhattan #outofhome #dollyparton #circleofexcellence #findthegood #oohmarketing
-
-
📅 Mark your calendars and reserve your spot for our upcoming webinar on July 17th at 2 PM ET. Get an in-depth look at the newly released GroupM 2024 Midyear Advertising Forecast from GroupM’s Group President, Business Intelligence, Kate Scott-Dawkins, and OAAA’s SVP, Marketing & Analytics, Steve Nicklin. Explore how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. Register now: https://lnkd.in/eJYUtmfV
This content isn’t available here
Access this content and more in the LinkedIn app
-
OAAA & Julie Thompson's Thursday Night VIP Dinner Club at Cannes Lions International Festival of Creativity honored the 2024 Outdoor Jury, celebrating their incredible contributions to creativity and innovation in out of home. From the lively conversations to the delicious food and Tequila Komos, and most importantly the company - the gathering of chief executives, creators, and creatives from across the industry - it was a night to remember! Thank you to our co-hosts ADWEEK & MediaVillage.org who helped make this year's event possible! 🎉🙌 #CannesLions2024 Read more about this inspiring evening in ADWEEK:
2024 Cannes Dinner Club Honors Outdoor Jury
adweek.com
-
EMARKETER just released the 2024 Out-of-Home Forecast and Trends Report, highlighting that OOH’s resilience comes down to better data, more digital displays, increasing amounts of programmatic buying, and the fact that it has a constant audience. OAAA's SVP, Marketing & Analytics, Steve Nicklin, contributed to the report, sharing OAAA's proprietary research and insights.
Out-of-Home Forecast and Trends 2024
emarketer.com
-
At the 2024 OOH Media Conference, Tina Sharkey took the stage and shared her insights on the DNA of modern brands, how to adapt to a rapidly changing media and platform landscape, shifting consumer behavior, and economic complexity. In the season 6 finale of the Digital & Dirt podcast with Lamar Advertising Company's Ian Dallimore, she dives deeper into her vast experiences in digital media, branding, and technology, and how she has used brand strategies to shape the landscape of modern digital communities. Listen here: https://lnkd.in/gvq6jEU9
In the season 6 finale of the Digital and Dirt Podcast, Ian Dallimore welcomes Tina Sharkey, Lecturer & Faculty Member at USC Jimmy Iovine and Andre Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina discusses her vast experiences in digital media, branding, and technology, and how she has used brand strategies to shape the landscape of modern digital communities. Listen now - https://lnkd.in/gjp658Vc
-
-
Julie Thompson's 17th Annual Thursday Night VIP Dinner Club @ Cannes, powered by OAAA and co-hosted by ADWEEK and MediaVillage.org, is always a relaxing respite at the end of a whirlwind week at Cannes Lions International Festival of Creativity. Featuring fine rosé tastings, ultra-luxe Tequila Komos, and light bites from La Paillote de Gaston Gastounette's gastronomic buffet, this event brought together the industry's most influential decision-makers to spend quality time together networking and sharing insights. And since creativity is always at the core of Cannes, this year's event honored the #CannesLions2024 Outdoor Awards Jury, which Julie proudly served on. Anna Bager Jack Myers Drew Schutte
-
-
-
-
-
+10
-
-
OAAA's Anna Bager joins Nestlé's Liz Caselli-Mechael, dentsu X's Leah Meranus, NewYork-Presbyterian Hospital's Devika Mathrani, Wasserman's Thayer Lavielle and The Female Quotient's Caroline Dettman in the #EqualityLounge at Cannes Lions International Festival of Creativity to discuss "Impact and Action: Lessons on Leadership." #CannesLions2024 Watch the full session here: ⬇️
Great leaders don't just inspire – they ignite action. This leadership manifests itself through mentorship, activism, and everyday work. Watch live from the #EqualityLounge at #CannesLions2024 as we welcome leaders to reflect on the lessons of harnessing their leadership superpowers and how to drive action and achieve meaningful results in work and within your team. • Caroline Dettman, Chief Creative and Marketing Officer, The Female Quotient • Liz Caselli-Mechael, Global Head, Digital & Content, Corporate, Nestlé • Leah Meranus, CEO, dentsu X, North America • Anna Bager, President & CEO, OAAA • Devika Mathrani, Chief Marketing & Communications Officer, NewYork-Presbyterian Hospital • Thayer Lavielle, EVP, The Collective, Wasserman
www.linkedin.com
-
🌟 Day 3 of Cannes Lions International Festival of Creativity Recap! 🌟 ➡️ Brand Safety Summit Series: Anna Bager highlighted the latest trends and strategies shaping the ad industry, and how we can navigate the evolving landscape safely and effectively. Stay tuned for the interview. ➡️ Interview with Flowcode's Tim Armstrong: Anna Bager discussed how creativity drives performance and the powerful intersection of commerce and creativity. She shared insights on making brand and consumer transactions seamless and frictionless. Stay tuned for the interview. ➡️ PRophet x CommPRO Interview: Julie Thompson shared her perspective on the impact of AI on marketing communications and if will AI make us more creative or just turn creativity into a commodity at Stagwell's #SPORTBEACH. Stay tuned for the interview. ➡️ #MediaLinkBeach Daily Double Panel: Anna Bager joined JPMorganChase's Kristin Faucher, GEICO's Michelle Moscone (she/her), and MediaLink's Devrie DeMarco to explore the power of brand storytelling in a world where attention spans are dwindling, and content consumption habits are shifting. #CannesLions2024
-