Intentsify CMO, Allie Kelly, recently shared her thoughts on how B2B marketers can adapt to a privacy-first world. From expanding intent signals, to remaining informed, compliant and more. Check out the feature on TechRadar: https://lnkd.in/eydcAZgK
Intentsify
Software Development
Westwood, Massachusetts 12,344 followers
Delivering and activating the most powerful B2B buyer-intent data on the market.
About us
WHAT WE DO Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence. HOW WE DO IT Delivering and activating proprietary, next-generation precision intent data, Intentsify’s Intelligence Activation Platform identifies companies exhibiting research behaviors directly related to your business solutions, pinpoints where they are in the buying process, surfaces the issues they care about most, and enables you to engage identified companies, quickly and effectively. WHY WE DO IT To transform the way B2B organizations consume, interpret, and activate intent—enabling exceptional full-funnel buying experiences that drive revenue.
- Website
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https://intentsify.io/
External link for Intentsify
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Westwood, Massachusetts
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Intent Data, Buyer Intent, Martech, Digital Display, B2B Marketing, B2B Sales, Demand Generation, ABM, Account Based Marketing, Digital Marketing, and Content Syndication
Locations
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Primary
1 University Avenue
Westwood, Massachusetts 02090, US
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49 Greek Street
London, England W1D 4EG, GB
Employees at Intentsify
Updates
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Purchasing a new MarTech tool is more complex than “adding to cart.” There are several factors that operations leaders need to consider before moving forward — and to ensure a seamless transition: 1. Is this tool compatible with our existing stack? 2. Can the tool solve multiple challenges and help consolidate vendors? 3. How will the tool be rolled out? 4. And more. Check out these key questions to ask when evaluating a new MarTech vendor. https://lnkd.in/eq8pmAYZ
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What's new with Intentsify? Persona-level targeting and buying group contact job title enhancements. Check out the details from our product team: https://lnkd.in/d7_RWQiZ
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Content marketing doesn’t stop when the last word is typed. The greatest eBook ever written can only be successful if the right people see it. So, who are the right people? Intentsify’s lead generation and ad solutions will serve content to your ICP based on key intent signals. Our content marketer, Meghan Crook Brisson, thinks Intentsify is the perfect sidekick. Share this eBook with your favorite content marketer and see how the Intentsify team uses Intentsify. https://lnkd.in/dPa4DuCd #contentmarketing
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If you google “how to do demand gen” you’re going to get countless answers. Truthfully, there is no right or wrong way to get the job done. But, there are key steps to running a scalable and efficient demand generation strategy that actually powers pipeline. Whats our secret? Signal-based marketing. Get a glimpse into Intentsify’s Demand Generation Strategy on the blog and see how you can apply it to your organization. https://lnkd.in/e7h39Jjx #demandgeneration #demandgen #marketingstrategy
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Digital marketing managers have A LOT to juggle — Display ads, LinkedIn ads, paid search and more. But Intentsify’s digital marketing manager, Kenna Rooney, is working smarter, not harder thanks to a signal-based marketing approach. When she started using intent data to inform her paid programs, she saw her cost per lead drop by over 78% and much more! Check out the eBook to see how the Intentsify team uses Intentsify: https://lnkd.in/dPa4DuCd
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At Intentsify, we're proud to celebrate the diversity of our team and the LGBTQ+ community this month and every month. We believe that everyone deserves to feel welcome, safe, valued, and empowered to be themselves – both at work and at home. ️ We recognize the tech industry has a lot of work to do on the #DEI front. We're committing to amplifying the voices of those in the LGBTQ+ community and observe equitable and inclusive hiring practices.
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Have you seen our new B2B Playbook? 👉 What is signal-based marketing? 👉 How does the Intentsify GTM team use our own solution? 👉 Do we have any results to back it all up? This isn't your average eBook. We interviewed our own marketing and sales teams to see how they use Intentsify every day to excel in their roles. Check it out and steal their tips! Download the full eBook: https://lnkd.in/dPa4DuCd
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It’s no secret that many enterprise brands enlist the help of agencies to build and manage their digital ad and content syndication programs. The agency’s job is difficult: Manage client expectations, juggle a bunch of vendors, and execute scalable programs. The agency’s secret weapon? A partner that can streamline and simplify all media spend and planning so they can be out of the weeds and instead, focus on building the strategy for their clients. MOI Global is doing just that. Read how they’re changing the game for their clients here: https://lnkd.in/efMC4hr8
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Last week at #GartnerMKTG we asked Morgan Cole, VP of Demand Gen at Ping Identity how her team is leveraging intent data to activate a signal-based marketing strategy and how that is fueling #marketing and sales alignment. Here's what she had to say: https://lnkd.in/eJKTwsxR