Madison Logic

Just because you’ve received an inbound lead doesn’t mean they’re ready to speak to your sales team. ⬇️ Generating that initial interest is step one in your marketing strategy—and while lead-generating campaigns are an important component, you’ll only find success if you know how to urge leads to request a demo or meet with a sales representative. We created a step-by-step guide that provides a foundation for your marketing strategy to give leads the attention and personalization they require to empower them to take the demo or meeting. In it, you’ll learn: • Five steps to develop a strong, repeatable approach to motivate leads toward sales meetings • How to leverage data for better content matchmaking for both personas and funnel stage • What metrics and key performance indicators help you optimize campaigns Download your copy now: https://hubs.li/Q02FHGvv0 #abm #sales #marketing #b2b

77% of B2B buyers pick a vendor from a pre-selected list before the research begins. What can you do to increase your chances of being found on that list? Craig Ziemkiewicz, Director of Product Marketing at Madison Logic, shares how ABM Connected TV (CTV) pushes you in front of key players in the buying committee before day one, helping B2B marketers who are looking to drive higher engagement, accelerate conversion and maximize exposure with the buying committee early in the buying journey. The earlier buyers engage with your brand, the more likely you are to make it onto the shortlist. Learn more in our virtual event with Forrester on how to leverage CTV advertising to accelerate B2B brand building and demand generation strategies: https://hubs.li/Q02DDZjb0 #abm #ctv #advertising #marketing #b2b

Did you know that Madison Logic integrates with your most valuable sales and marketing tools to streamline collaboration and accelerate results? 📈 Through the HubSpot integration, Judit Szabo and her team at Endava are able to activate automated lead capture and nurture campaigns fueled by a combination of their own first-party account intelligence and Madison Logic’s proprietary intent dataset, ML Insights. This allows them to establish relationships with target accounts and engage them with relevant, industry-specific content to consume at their own pace. Running ABM with Madison Logic, Endava has not only seen over 40% of their top-of-funnel contacts come into their pipeline, but they’ve also seen 30X ROI on its influenced pipeline. Learn more about how Endava leverages Madison Logic and the HubSpot integration for ABM success here: https://hubs.li/Q02Fd-KT0 #abm #marketing #datadriven #success #b2b

Intent data is a valuable asset for B2B marketers, but it can also be a liability if not handled securely. With data privacy and security regulations constantly changing, your organization must stay vigilant, be conscious of regulatory changes, and adapt data security practices accordingly. Here are 3 tips for creating a stronger data security culture at your organization: 1️⃣ Strengthening alignment with your IT and security teams on data security practices fosters greater collaboration and understanding, leading to improved results. Forrester research finds that only 17% of decision-makers in enterprise risk management said that marketing had supported their efforts in the last 12 months. Combat these concerns by playing a more critical role in protecting customer data and preventing problems with data corruption that affect business processes and decisions. 2️⃣ Focus on relevant data you need for account validation and avoid excessive personalization. 3️⃣ Exercise caution with public generative AI models to prevent data leakage. Implementing solid data security protocols also improves lead generation quality by ensuring the accuracy and reliability of the data used to source leads. This allows you and your teams to focus efforts on potential customers who are genuinely interested and more likely to convert, thereby enhancing overall conversion rates. Learn more about the crucial role of security in managing your intent data, here: https://hubs.li/Q02DDVGd0 #data #secuirty #privacy #abm #marketing

In today’s competitive landscape, every interaction with your target accounts must be meaningful, impactful, and establish trust—so buyers will select you as their best-fit solution. Crafting these experiences involves smarter targeting and a better understanding of their individual needs to deliver more relevant content and messaging across the channels they use the most. While implementing this approach may seem intimidating, our 2024 Full-Funnel ABM Playbook breaks down the 3 key steps to crafting a more impactful ABM strategy. 👉 Download your copy today: https://hubs.li/Q02DDT3g0 #abm #marketing #revenue #pipeline

Celebrating good times and the end of a successful H1 full of accomplishments, exciting updates, and time spent together. 🎉 While we can’t fit everything into one post, here’s a quick H1 recap: • Welcomed our new CEO, Keith Turco, along with 31 other new employees. • Earned the prestigious 2024 Top Workplaces USA TODAY Award. • Collected over 80 G2 Badges (22 of those being Leader or High Performer). • Published The 2024 Full-Funnel ABM Playbook, ABM for Cross-Selling and Upselling Blueprint, and our latest ABM Buyer Intent Guides. • Launched 3 new ABM Success Series with Shell Lubricant Solutions, Endava, and Akamai Technologies. • And, spent quality time together during our annual offsites in Tampa FL, and London (where we filmed these awesome 360 videos 😉). Looking forward to an equally fantastic H2, with our team, partners, and of course, our amazing customers. Learn more about Madison Logic and our current employment opportunities, here: https://hubs.li/Q02DHDrk0 #abm #culture #marketing #jobs

Have a Q3 planning session coming up? It’s a good time to check in on your customer expansion initiatives. Understanding key performance drivers is essential for any account-based marketing (ABM) strategy but is especially important to keep a pulse on your customer expansion initiatives. Use these key performance indicators (KPIs) to understand how customers engage with each of your ABM channels and how each channel impacts your campaigns’ overall success. Your insights should be driven by how all the channel activities tie together across the campaign, which channels attract the most responsive leads, and how these channels impact your lead scoring in terms of your expansion efforts. Here’s how you can build the foundation to measure and optimize your expansion activities so that you can craft a Q3 narrative that benefits both your customers’ success as they continue to grow with you, and your company’s revenue goals: https://hubs.li/Q02DCgGc0 #abm #strategy #marketing #b2b #data

Maximize your revenue with this ABM strategy. 💥 Earlier this month, Lea Friend and Yash Puwar, hosted a virtual event for marketers looking to get the most out of their ABM expansion strategies. Tune in to get some best practices on how you can give buyer groups within your customer base the attention and personalization they require to further invest in your products and services. Watch the event on-demand today: https://hubs.li/Q02Dyz9v0 #revenue #abm #marketing #pipeline #strategy

Julian Bocanegra, Senior Manager of Digital Marketing and Demand Generation at Genesys in LATAM, uses Madison Logic’s detailed data to gain better visibility into key audience insights. ⬇️ Armed with these insights, Julian’s data-led, multi-channel approach ensures he and his team are engaging with in-market accounts and optimizing the account experience through a tight focus at the top of the funnel. Since partnering with Madison Logic, Julian and his team have seen a direct impact on pipeline and how their ABM strategy is influencing it. Watch the full video and learn more about Genesys ABM success with Madison Logic, here: https://hubs.li/Q02DpQhT0 #abm #success #marketing #data #pipeline

Your guides for identifying and prioritizing the accounts ready to buy. 👇 While it might be tempting to activate wide-approach marketing tactics aimed at the accounts your company thinks are best-fit, a data-led approach to understanding which accounts are actively looking for what you offer leads to higher engagement. Marketers looking to reach the buying centers responsible for making these purchasing decisions and move them through the buying journey faster need intent data to deliver more relevant and personalized experiences through a unified, multi-channel account-based approach. Using data from ML Insights, our new ABM Buyer Intent Guides dive deep into specific verticals to highlight what our data tells us about: - Buyer trends - In-market accounts - Who’s involved in purchases - Related content topics to engage buyers with Knowledge is power. Gain insider insights into our data to identify high-value accounts, pinpoint key decision-makers, and craft tailored content that resonates with them. View the ABM Buyer Intent Guides here: https://hubs.li/Q02Dd1s20 #data #abm #marketing #b2b #pipeline #datadriven