Starting off a new week with a new perspective in our "PLAYing at the Olympics Series!" Today, Miłosz Jacyna, Digital Content Managing Director of Havas PLAY Poland shares insight on the emotional impact of the Olympics and the imperative of brands engaging with this meaningful moment. Stay tuned for more insights from our PLAYers from around the world in the leadup to the biggest moment in sports. #HavasPlay #PlayWithMeaning #2024Olympics
About us
We are Havas Play, Havas Network’s global network dedicated to earning consumers’ attention and creating enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom. We play globally, leveraging our experts across the world in partnerships, influencer marketing, experiential & live events, sponsorships, social media activation & amplification, and branded entertainment. We play differently, with a wealth of data, insights, and connection from our parent brand Vivendi – a global leader in entertainment – in addition to Havas’ 12+ years of proprietary research into what makes brands meaningful. We play responsibly, with a commitment to ethics, sustainability, and inclusivity through the Institute for Advertising Ethics, and a pledge to field Play teams that are as diverse as the audience and fans we strive to reach. We believe that ALL brands can play in passions.
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https://www.havasplay.com/
External link for Havas Play
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Updates
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Our next perspective this week in our series, "PLAYing at the Olympics," is Charles Bal, Managing Director of Havas Play 🇫🇷 France. Charles shares the deeper significance of the Games and how Havas Play turns Olympic sponsorship into a powerful company-wide initiative. Stay tuned for more insights from the Havas Play community on the Olympics' unparalleled ability to unite and inspire! #HavasPlay #PlayWithMeaning #2024Olympics
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The next spotlight in our social series, "PLAYing at the Olympics," is Stéphane Guerry, President of Havas Play 🇫🇷, sharing his experiences and perspective on how the Games present unique opportunities for skill enhancement. Stay tuned for more insights from the Havas Play community on the Olympics' unparalleled ability to unite and inspire! #HavasPlay #PlayWithMeaning #2024Olympics
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Our first perspective in our social series, "PLAYing at the Olympics," is Augustin Pénicaud, Vice President of Havas Play 🇫🇷. He reflects on his Olympics journey which began on his first day at Havas, sparking his ongoing involvement and interest in the Games. Stay tuned for more insights from the Havas Play community on the Olympics' unparalleled ability to unite and inspire! #HavasPlay #PlayWithMeaning #2024Olympics
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Havas Play and Catalyst4 Professional Sports Management Limited are partnering to provide leading access to sports leagues, properties, and personalities! 🏈🏒 In a multi-billion-dollar global sports partnership market, Havas Play is tapping into unparalleled opportunities in sports to connect with passionate fans and consumers. Through this collaboration, Havas Play clients gain exclusive access to sponsorship opportunities within Catalyst’s inventory including the Premier league, Formula 1, the Indian Premier and Pakistan Super cricket leagues, and more. “This partnership will give our global clients unprecedented access to some of the most significant global sports leagues, properties, and personalities, providing an array of opportunities that align with brand values and reach audiences across borders,” shared Alex Brazendale, Head of Havas Play, Havas Media Hong Kong. Read the full release below: https://lnkd.in/eURivT4T #HavasProud #HavasPlay #PlayWithMeaning
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The countdown to the Paris 2024 Olympics has begun! ⏱ As we anticipate one of the premier sporting events of the year, we've engaged our Havas #PLAYers to share their anticipation for this convergence of sportsmanship and global unity. Stay tuned as we explore their perspectives on how these games exemplify community togetherness, passion, brand storytelling, and beyond...🏅 #HavasPlay #PlayWithMeaning #2024Olympics
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BKT Tires has renewed its partnership as Title Sponsor of Serie BKT for the next four years, extending the agreement until 2028 and solidifying its bond with #HavasPlay and the Lega Nazionale Professionisti B (LNPB) – the second division in the Italian football league system. In this new deal, the sponsorship will now span ten consecutive years, setting a record in Lega B history! #HavasProud #PlayWithMeaning
🎉 BKT Tires rinnova l’impegno con la Lega Nazionale Professionisti B e #HavasPlay fino al 2028, segnando dieci anni di #SerieBKT e registrando un record storico per la Lega B. Punto di riferimento per il #calcio italiano, BKT ha coinvolto 41 città durante i primi sei anni di #partnership e ha promosso iniziative di valore per aumentare l’#engagement dei tifosi e lasciare il segno sul territorio, come #FattoreCampo e #BKTPremia. Havas Play, partner longevo di entrambe le realtà, ha coordinato dall’Italia una serie di sponsorizzazioni in tutto il mondo, a riprova che le partnership a lungo termine creano circoli virtuosi e portano risultati di #business tangibili. 👉Leggi qui comunicato stampa https://lnkd.in/d3tFjKme #WeKnowThePowerOfSport #LasciaIlSegno #GrowingTogether
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Great panel on how brands can #PLAY at the 2024 Olympics with perspectives across BBC Studios, Havas Play 🇫🇷, LVMH, Accor, and Conran Design Group! See highlights below: #PlayWithMeaning #CannesLions2024
Today's panel on "Inclusivity & Experience: how brands will play at the 2024 olympics" delved into how brands can leverage the power of the Olympic movement to inspire, unite, and leave a lasting impact on audiences around the world by embracing creativity, innovation, and purpose-driven initiatives. Thank you Katty Kay, Special Correspondent at BBC Studios, Augustin Pénicaud, Vice-President of Havas Play 🇫🇷, Kristine DRULLION, Corporate Brand Strategy & Activation Director at LVMH, Antoine Dubois, SVP Marketing, Loyalty & Sponsoring - Europe & North Africa at Accor and Grégoire Weil, Managing Director of Conran Design Group. "It’s a challenge because the games span over 27 days, requiring intense focus for that period. However, the winning brands and partners understand that it's not just about those 27 days. They are building towards something significant over the next 2, 3, 10 years, serving as a catalyst for change. The games have the power to transform, accelerate progress, trigger innovation and bring people together."
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Tomorrow at #HavasCafe... 👀 ⛱ Augustin Pénicaud, VP at Havas Play France, along with creative and media experts, will explore innovative activation strategies for the 2024 Olympics and Paralympics, targeting the predicted audience of over a billion viewers. #HavasPlay #HavasCannes
Will you be in Cannes on Wednesday morning? Let’s join and explore the power of the rings! Paris 2024 will be much more than a sporting event. The Olympics and Paralympics have the power to unite and inspire. How can brands stand out of the crowd and activate their partnership for the best while contributing to a wider ambition? Impact, creativity, legacy… We’ll be on stage with great Paris 2024 insiders to share some fresh perspective on those topics and more: Kristine DRULLION from LVMH Antoine Dubois from Accor Grégoire Weil from W Conran Design Katty Kay from the BBC And myself from Havas Play We even may have a nice surprise for you 😉 Join us! Link in first comment to register 👇👇👇 #HavasCafé #OneHavas Havas Group Havas Media Network Havas Play 🇫🇷 Havas Play W Conran Design LVMH Accor
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Havas Play reposted this
Olympics in your country happen once in a lifetime. It’s an amazing opportunity to gather people and make them live moments they’ll never forget. Here is the core of the insightful conversation we had with Ben Downing and Augustin Pénicaud for the Havas Media Network Meaningful Podcast Communities, media, creation, and Havas Play 🇫🇷 campaigns… We speak about everything in a very Frenchy English but I’m sure you’ll like it 🤪 Spotify: https://lnkd.in/eVfUShP9 Apple Podcasts: https://lnkd.in/eWghj2A5 Happy to hear your feedback or comments… ! #MeaningfulMediaPodcast #MeaningfulMedia #Olympics2024