DISQO

📢 Shout out to Team Member of the Month, Lina Adamyan! As a Site Reliability Engineer, Lina ensures secure and scalable systems across the company so our clients can more effectively leverage our data and insights. Outside of DISQO, you’ll find Lina spending quality time with friends and family, watching crime and detective films, and testing out new tech! Learn more about Lina’s impact at DISQO: https://hubs.li/Q02Gb3Mh0

🚨NEW INSIGHTS 🚨Considering new or increased ad spend in sports content? Looking to tap into the diverse and highly engaged sports audience? DISQO’s new Sports Advertising report offers the insights you need to get ahead of the game. 🏀 🖥️The rise of CTV, sportsbooks, and female sports leagues has driven increased media spend. Marketers need to understand how people engage with sports programming and what they expect from advertisers to win the battle for consumer mindshare. Topics include: 👉Demographic insights on evolving sports viewership 👉Preferred platforms and devices for sports viewing 👉Effective ad formats and strategies to maximize engagement Download the report: https://hubs.li/Q02Gb3lZ0

🔎Join Co-Founder & CEO Armen Adjemian for a discussion with EMARKETER Principal Analyst Evelyn Mitchell-Wolf about the growing social & retail media search opportunity next Wednesday, July 17 at 1pm ET. 👩💻 Social and retail media have emerged as search engines in their own right for brand and product research. New DISQO insights found that more than half of Gen Zers use TikTok specifically for search. Marketers need to understand how consumer search habits are shifting to optimize their strategies accordingly. Register for the webinar: https://hubs.li/Q02G2GT_0

👏 Congratulations to DISQO’s very own David Karp for being named Chief Customer Officer of the Year by C-Suite Insider. David has been a champion for our client base, as brands, agencies, and media platforms rapidly adopt DISQO’s brand experience platform. 🤝 David partners closely with clients to grow their brands and revenues with a #CX knowledge advantage, while instilling a customer-first mindset across the entire organization. We couldn’t agree more that David is Chief Customer Officer of the year! Check out the full award write-up here: https://hubs.li/Q02FBvHB0

🌈 50% of people believe it's important to support the LGBTQ+ community all year round, according to DISQO and Do The WeRQ’s new #LGBTQ+ advertising & brand experience insights. Hear from our VP of People Operations Lyndsay McShane in Built In about how DISQO supports and empowers LGBTQ+ team members during #Pride and beyond. https://hubs.li/Q02FhSbS0

The latest from The Drum's Audrey Kemp features insights from DISQO's and Do the WeRQ's new LGBTQ+ Advertising & Brand Experience report, along with other expert voices, about the importance of brands showing up for the LGBTQ+ audience. Check it out: https://lnkd.in/en8M6uJr

🏀#SportsAdvertising is having its moment – and CTV has been at the center of its growth. The immersive experience offered by #CTV during live events, coupled with its innovative engagement tactics, has provided marketers with powerful opportunities to resonate with next-gen audiences. Stay tuned for our upcoming “Sports Advertising & Brand Experience” report, which offers insights to help marketers make the most of their investments. As a pre-read, we outline how CTV is helping brands tap into the power of live sporting events: https://hubs.li/Q02DC6pp0

🛒 DISQO’s unique behavioral measurement capabilities offer insight into the online shopping habits of #TikTok users vs. non-TikTok users. We analyzed the e-commerce habits of more than 400,000 consumers each month from November 2023 to April 2024. 🛍️We found that TikTok users are on average higher spenders than non-TikTok users. This speaks to the platform’s ability to influence consumer #ecommerce activity and fuel a social media shopping mindset. This is incredibly valuable for outcomes-focused brands. Download the full report for more TikTok e-commerce insights: https://hubs.li/Q02DrGzW0

🌈 A number of major brands were in the limelight last year for marketing missteps related to #Pride last year. How did these very public controversies impact consumer perceptions of brand behaviors and influence this year as it relates to LGBTQ+ support? ⬆️ Far more people believe brands have an influence over LGBTQ+ rights in the US now than they did before. This rises meteorically with the LGBTQ+ audience with an increase of +62 points since May 2023. They have felt firsthand how a brand’s allyship and/or backtracking can shape conversations in business and society. Download the report for more year-over-year shifts: https://hubs.li/Q02Dczvq0

📱Great article by WWD’s Alexandra Pastore on TikTok’s continued hold over consumer attitudes and behaviors, featuring #insights from DISQO’s new report. We found that TikTok’s influence is growing compared to previous years despite the looming ban. Notably, 63% of consumers have positive perceptions of TikTok ads - a major feat given the increase in ad volume and growing competition for consumer mindshare. Read the article: https://hubs.li/Q02D4mWN0 Download the full report: https://hubs.li/Q02D480S0