65% of all mobile app installs come from search, this single data point compels all app marketers have the App Store Optimization technique, aka ASO, in their mobile app marketing toolbox. Since the inception of the iTunes App Store ASO has evolved and went through lots of trial and errors.
Today’s guest is David Bell, co-founder and CEO of Gummicube, which is a provider of App Store Optimization (ASO) and App Store Intelligence (ASI) software and services to marketers and developers. David describes what and how to build, market, and optimize products and apps by avoiding common mistakes.
This episode topics include:
Beers or Bears? David describes story behind naming company, Gummicube
3 Focus Areas for Algorithms and Abstractions:
Paid vs. organic search options
Conversion optimization
Paid marketing
Mistake #1: Assuming ASO is executed similarly to search engine optimization (SEO)
Self-fulfilling Prophecy: Optimize correctly to index keywords and generate traffic
Merchandising Game: Understand connection between related keyword terms and audiences
Mistake #2: Conversion optimization doesn’t only affect app store listing, but also occurs at keyword level
Mistake #3: Apple and Google are not the same; both app stores are evolving and changing, so success on one does not equal success on the other
David’s favorite apps include LinkedIn and Reddit; most overrated app is Flappy Bird
65% of all mobile app installs come from search, this single data point compels all app marketers have the App Store Optimization technique, aka ASO, in their mobile app marketing toolbox. Since the inception of the iTunes App Store ASO has evolved and went through lots of trial and errors.
Today’s guest is David Bell, co-founder and CEO of Gummicube, which is a provider of App Store Optimization (ASO) and App Store Intelligence (ASI) software and services to marketers and developers. David describes what and how to build, market, and optimize products and apps by avoiding common mistakes.
This episode topics include:
Beers or Bears? David describes story behind naming company, Gummicube
3 Focus Areas for Algorithms and Abstractions:
Paid vs. organic search options
Conversion optimization
Paid marketing
Mistake #1: Assuming ASO is executed similarly to search engine optimization (SEO)
Self-fulfilling Prophecy: Optimize correctly to index keywords and generate traffic
Merchandising Game: Understand connection between related keyword terms and audiences
Mistake #2: Conversion optimization doesn’t only affect app store listing, but also occurs at keyword level
Mistake #3: Apple and Google are not the same; both app stores are evolving and changing, so success on one does not equal success on the other
David’s favorite apps include LinkedIn and Reddit; most overrated app is Flappy Bird
To access this content please sign up to Business of Apps. Or login below if you are already a member.
65% of all mobile app installs come from search, this single data point compels all app marketers have the App Store Optimization technique, aka ASO, in their mobile app marketing toolbox. Since the inception of the iTunes App Store ASO has evolved and went through lots of trial and errors.
Today’s guest is David Bell, co-founder and CEO of Gummicube, which is a provider of App Store Optimization (ASO) and App Store Intelligence (ASI) software and services to marketers and developers. David describes what and how to build, market, and optimize products and apps by avoiding common mistakes.
This episode topics include:
Beers or Bears? David describes story behind naming company, Gummicube
3 Focus Areas for Algorithms and Abstractions:
Paid vs. organic search options
Conversion optimization
Paid marketing
Mistake #1: Assuming ASO is executed similarly to search engine optimization (SEO)
Self-fulfilling Prophecy: Optimize correctly to index keywords and generate traffic
Merchandising Game: Understand connection between related keyword terms and audiences
Mistake #2: Conversion optimization doesn’t only affect app store listing, but also occurs at keyword level
Mistake #3: Apple and Google are not the same; both app stores are evolving and changing, so success on one does not equal success on the other
David’s favorite apps include LinkedIn and Reddit; most overrated app is Flappy Bird
To access this content please sign up to Business of Apps. Or login below if you are already a member.
65% of all mobile app installs come from search, this single data point compels all app marketers have the App Store Optimization technique, aka ASO, in their mobile app marketing toolbox. Since the inception of the iTunes App Store ASO has evolved and went through lots of trial and errors.
Today’s guest is David Bell, co-founder and CEO of Gummicube, which is a provider of App Store Optimization (ASO) and App Store Intelligence (ASI) software and services to marketers and developers. David describes what and how to build, market, and optimize products and apps by avoiding common mistakes.
This episode topics include:
Beers or Bears? David describes story behind naming company, Gummicube
3 Focus Areas for Algorithms and Abstractions:
Paid vs. organic search options
Conversion optimization
Paid marketing
Mistake #1: Assuming ASO is executed similarly to search engine optimization (SEO)
Self-fulfilling Prophecy: Optimize correctly to index keywords and generate traffic
Merchandising Game: Understand connection between related keyword terms and audiences
Mistake #2: Conversion optimization doesn’t only affect app store listing, but also occurs at keyword level
Mistake #3: Apple and Google are not the same; both app stores are evolving and changing, so success on one does not equal success on the other
David’s favorite apps include LinkedIn and Reddit; most overrated app is Flappy Bird