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Redefining the Cost of Cheap Batteries
B2 Awards July 14, 2024Duracell's "Battery Changer" campaign transformed Procell into a standalone B2B brand, significantly increasing awareness and sales by demonstrating the hidden costs of cheap batteries.
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LiuGong Highlights its Role in Mexico, Central America, and the Caribbean
B2 Awards July 14, 2024LiuGong launched a campaign highlighting its equipment’s impact on projects across Mexico, Central America, and the Caribbean.
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How ZS Created Leads with AI Generated Display Ads on a Budget
B2 Awards July 14, 2024With a total budget of $161,255, ZS deployed a set of AI-generated display ads to position itself as the technology brand that health care companies could partner with to create the future of the industry.
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Lenovo Late Night IT: Revolutionizing Tech Talk, Enriching Lives and Communities
B2 Awards July 14, 2024Season two of Lenovo Late Night IT aimed to transform the perception of the tech industry from being seen as distant and complex to engaging, accessible, and deeply human.
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Unisys Drives Pipeline Growth Via an Integrated OOH and Mobile Campaign
B2 Awards July 14, 2024Unisys launched an omnichannel campaign with a focus on video, out-of-home, and social to drive consideration for three of its business units.
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AllazoHealth Refreshes its Brand
B2 Awards July 13, 2024AllazoHealth revamped its branding to foreground the technological sophistication of its health care solutions.
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Amazon Ads Appeals to SMBs
B2 Awards July 13, 2024Amazon Ads pitched its services to small- and medium-sized businesses.
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Reaching Utility Companies with a Podcast on Telecommunications
B2 Awards July 13, 2024Telecommunications company Anterix promoted itself to the utilities sector with a podcast.
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Chevron’s Mailer Boosted B2B Leads by Touting the Importance of Oil
B2 Awards July 13, 2024Chevron touted the importance of high-quality oil to businesses operating equipment with diesel engines.
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Deloitte Revamps Its Appeal to Clients in the Technology, Media, and Telecom Sectors
B2 Awards July 13, 2024Deloitte refreshed its brand identity to clarify how it could assist clients working in the Technology, Media, and Telecom sectors.
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Lenovo Leans on AI to Amplify a Key Message
B2B July 8, 2024Lenovo recruited award-winning actor and entrepreneur Queen Latifah to be the face of a marketing campaign supporting women- and minority-owned businesses, with assistance from generative artificial intelligence.
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Lenovo Strengthens Ties with Its Partners
B2 Awards July 8, 2024Lenovo developed a partner program that capitalized on trainings, thought leadership, and incentives and rewards, among other tactics.
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Unveiling the Future: NetLine’s INTENTIVE Redefines Buyer-Level Intent Data
B2 Awards July 7, 2024NetLine’s INTENTIVE launch redefined the landscape of buyer-level intent data, employing a unique influencer marketing strategy that significantly boosted engagement and demand within the B2B market.
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How Epiroc Used "Culture Magnets" to Attract High-Level Employees
B2 Awards July 7, 2024Tasked with elevating the talent level within its U.S. offices, Epiroc crafted an authentic, multichannel campaign that showcased what a great place it is to work by featuring the testimonials of real employees, known as “culture magnets.”
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Ipsos Highlighted Analytics Leaders with a Stellar Content Series
B2 Awards July 7, 2024In an effort to both elevate the ways in which insights and analytics are perceived within the C-suite and highlight how its organization supports those leaders, Ipsos created “The Path” community.
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This Cooking Competition Helped McCain Sell a New Potato Offering
B2 Awards July 7, 2024To promote its Mini Masher potato bites, McCain created “The Epic Throwdown,” a four-week digital culinary competition wherein chefs were challenged to create mouthwatering menu concepts. The footage from these competitions was then used to create content for a cross-media campaign.
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How This B2B Brand Partnered with Ozzy Osbourne to Drive Consideration
B2 Awards July 7, 2024Partnering with the likes of musicians Ozzy Osbourne, Joan Jett, Gary Clark Jr., Billy Idol, and Paul Stanley, Workday created a campaign that drove impressive results for both brand awareness and consideration.
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The Humans of B2B
B2 Awards July 6, 2024By earning a “best event ever” reaction from the B2B marketer community — and a 100% “would recommend” rating — “Humans of B2B” firmly established ANA NYC as a go-to for B2B.
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The Importance of In-Game Advertising
B2 Awards July 6, 2024With the “In-Game Advertising” campaign, DISQO raised awareness of its advertising measurement solution among its target audiences, offering evidence of how the platform is already providing value to gaming platforms and brand advertisers alike.
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How EY Used AI to Create the “Face of the Future”
B2 Awards July 6, 2024The Face of the Future campaign generated significant increased brand awareness for EY for AI services. EY-branded search volume (share of search) for AI-related terms moved from seventh position to second versus competitors.
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