Data Excellence and Privacy

Strategy and management capabilities for today's data-inspired marketers.

From hands-on training, international awards program and case studies, conferences, webinars, and face-to-face networking opportunities, the ANA is committed to delivering the information you need now to drive growth — and dedicated to advocating on data excellence and privacy issues that affect the marketing industry.

We feature a wide breadth of topics to help our members better understand how data can shape and drive consumer behavior; how to build a data-centric organization; data visualization issues such as data quality, cookie deprecation, privacy and governance; and emerging technologies like artificial intelligence.

ANA's Response Rate Report 2023

The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarks needed to plan and optimize a marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

View the full 2023 report (Members Only)

2022 report | 2021 report

From Data to Insight: The Outlook for Marketing Analytics

Winterberry Group surveyed more than 200 marketers and conducted in-depth interviews with more than two dozen analytics agency and vendor executives to better define the present and future state of marketing analytics.

VIEW THE FULL REPORT (MEMBERS ONLY)

2023 ANA Data & Technology Conference

Whether it's fully leveraging AI, navigating privacy regulations, integrating tech stacks, or building secure data sets, there's a lot keeping today's marketer awake. The 2023 ANA Data & Technology Conference took these critical issues head on.

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Resources to Navigate Personal Information Collection and Storage.

With the ANA's extensive range of Data Privacy-focused content, guidelines, and events, marketers can master existing legislation and successfully navigate pending laws while still promoting brand growth.

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Connect with the ANA Community

Members Only One-Day Conferences

October 10

Data & Direct Marketing 1-Day Hosted at American Express
New York

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Committees

September 25	Analytics & Data Science New York
October 22	Data, Analytics & Measurement at 2024 Masters of Marketing Orlando
November 14	Data & Direct Marketing

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Webinars

July 18	Harnessing AI & Machine Learning in Customer Data Platforms for Dynamic Campaign Activation 30 Minutes
October 16	Sales & Marketing Integration Through Personalization and Harnessing Data 30 Minutes