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Building a Thriving In-House Agency Environment
Partner Content July 16, 2024Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.
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Up Next: Empowering Gen Z to Thrive in the Modern Workforce
B2 Awards July 14, 2024Upwork's Up Next campaign empowered generation Z graduates to navigate the challenging job market by connecting them with thought leaders, providing future-of-work insights, and inspiring them through a highly engaging social media event.
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Deloitte Celebrates Women in Business During the WNBA Playoffs
B2 Awards July 14, 2024Deloitte showcased its commitment to women during the WNBA playoffs via four national TV spots celebrating women business leaders.
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Marketing News Quiz for July 13, 2024
Marketing News Quiz July 13, 2024In this week's marketing news quiz: A leisurely experience from Taco Bell, how changing technology will affect the U.S. presidential election, the app of a quick-service restaurant assisting Houstonians, and more.
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Going Green to Honor the Arthritis Foundation
B2 Awards July 13, 2024The Arthritis Foundation arranged for a host of iconic buildings across the nation to be lit up in green as a PR effort in honor of its 75th anniversary.
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Will There Be a Next Generation of Marketers?
B2C July 12, 2024Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.
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How to Go Beyond Pride and Embrace LGBTQ Inclusion Year Round
POVs July 12, 2024Champions of Growth host Matthew Schwartz shares some tips for how your brand might activate and support the queer community during the other 11 months in the year.
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Lack of Data Rights Should Scare Consumers and Brands Alike
Podcast Clips July 12, 2024Author and data privacy expert Arun Kumar explains why marketers and regulators must prioritize consumer rights when it comes to personal data and shares an example of what these rights might look like.
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As Marketers Experiment with Gen AI, New Applications Emerge
Industry Insights July 11, 2024The emergence of generative AI is the defining feature of 2023 and 2024, in both a broad cultural context as well as within the world of data-driven marketing. Initially, like many other trends, marketers gravitated towards gen AI’s most apparent initial applications — copywriting, research, and image generation. But as this year unfolded, a shift occurred. Marketers began to recognize and harness less obvious applications of gen AI, marking a significant evolution that we can expect to carry forward.
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AI Is Great, But What Does It Mean I Have to Actually Do as a CMO?
Industry Insights July 10, 2024You would need to have been on Mars to avoid the onslaught of news stories and startup launches in the AI space, but there remains a paucity of good perspective on the implications for marketing. Technology has become an extension of humans for many years starting with the personal computer evolving to the www and then the smartphone. AI is no different but arguably represents a more fundamental and tectonic shift as it is not purely behavioral, it is a new form of intelligence, meaning limitless applications.
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AI Draws New Opportunities for Advertising Design
B2C July 10, 2024Generative artificial intelligence (AI) is rapidly changing how marketers conceptualize, craft, and distribute advertising creative. But as they integrate AI with their ad design, marketers need to be aware of several potential stumbling blocks.
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Ethical Marketing
ASK Answers July 10, 2024How can brands ensure they are accountable to consumers?
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Out Leadership’s Todd Spears Says Brands Should Think of Pride as “Gay New Years”
Podcast Clips July 10, 2024Todd Spears, CEO and founder of Out Leadership, says June should be a time for reflection and making plans for what to do the other 11 months of the year, offering some advice for how to do that.
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Progressing Inclusivity Within Marketing
Beyond Profit Podcast July 9, 2024In this episode of Beyond Profit, host Ken Beaulieu talks with Dr. Anastasia Kārkliņa Gabriel whose new book draws on case studies from purpose-driven brands and her own expertise as a cultural theorist and brand strategist to help organizations drive the cultural conversation and transform society.
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Cosmetics and Personal Care: False Advertising Litigation Trends
Webinar Rewinds July 9, 2024Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.
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Loyalty Marketing: How Much Fraud Is There?
Industry Insights July 8, 2024Loyalty marketing is a big business and growing. But that growth also puts marketers at increased risk for fraud. Fraud from consumers, professional hackers, and even employees. ANA has begun work with Human to better understand the extent of that fraud as well as remedies to minimize it.
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Why Do Brands Still Not Back Up Diversity Goals with Meaningful Investments?
Podcast Clips July 8, 2024Connatix’s Jenn Chen and Black Enterprise’s Justin Barton share the reason they believe advertising spend with diverse outlets and properties continues to lag behind the diversity goals that brands have set for themselves.
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How Embraer: Enhanced Its Sustainability Messaging
B2 Awards July 5, 2024The E2 Tech Eagle campaign underlined Embraer’s commitment to furthering sustainability in flight through innovation.
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How This Golf Tournament Became an Engine for Progress in Gender Equality
B2 Awards July 5, 2024To showcase its commitment to gender equality and closing the pay gap, Grant Thornton (GT) created The Grant Thornton Invitational — the first mixed competition golf tournament in more than 20 years.
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Can Your Job Survive an Ad Tax?
B2C July 3, 2024With many tax reforms set to expire after 2025, policymakers will feel the pressure to keep individual tax rates down while finding new sources of government revenue, but taxes on advertising could have a devastating impact for marketers.
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