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Want a Successful Business Transformation? Build the Right Marketing Team
Industry Insights July 16, 2024Whether they are fueled by the promise of AI and other technologies, responding to the demands of the evolving economy, or aiming to turn around tired businesses, many leaders are scrambling these days to transform companies and reinvent their brands.
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Building a Thriving In-House Agency Environment
Partner Content July 16, 2024Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.
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LiuGong’s Channel Program Results in an 11 Percent Increase in Units Sold
B2 Awards July 14, 2024LiuGong created the “Dig Big” channel program, leveraging dealer insights to help sell excess excavators, resulting in an 11 percent year-over-year increase in units sold and more than $40 million in total revenue.
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The Test & Learn Mindset
Industry Insights July 12, 2024Mastering the art of personalization is the big difference-maker in this era of digital marketing, where consumers expect “tailored” experiences. In the spirit of pop culture icon Taylor Swift, we’ve re-mixed some of our marketing insights to some of her chart-topping song lyrics.
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Will There Be a Next Generation of Marketers?
B2C July 12, 2024Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.
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How to Go Beyond Pride and Embrace LGBTQ Inclusion Year Round
POVs July 12, 2024Champions of Growth host Matthew Schwartz shares some tips for how your brand might activate and support the queer community during the other 11 months in the year.
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In 2023, Diverse-Owned Media Climbed to 2.5 percent of the Mix
Money Slides July 12, 2024Marketing solutions provider Guideline shares data that illustrates the gains made by diverse-owned media in the 2020s.
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As Marketers Experiment with Gen AI, New Applications Emerge
Industry Insights July 11, 2024The emergence of generative AI is the defining feature of 2023 and 2024, in both a broad cultural context as well as within the world of data-driven marketing. Initially, like many other trends, marketers gravitated towards gen AI’s most apparent initial applications — copywriting, research, and image generation. But as this year unfolded, a shift occurred. Marketers began to recognize and harness less obvious applications of gen AI, marking a significant evolution that we can expect to carry forward.
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AI Draws New Opportunities for Advertising Design
B2C July 10, 2024Generative artificial intelligence (AI) is rapidly changing how marketers conceptualize, craft, and distribute advertising creative. But as they integrate AI with their ad design, marketers need to be aware of several potential stumbling blocks.
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Out Leadership’s Todd Spears Says Brands Should Think of Pride as “Gay New Years”
Podcast Clips July 10, 2024Todd Spears, CEO and founder of Out Leadership, says June should be a time for reflection and making plans for what to do the other 11 months of the year, offering some advice for how to do that.
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Progressing Inclusivity Within Marketing
Beyond Profit Podcast July 9, 2024In this episode of Beyond Profit, host Ken Beaulieu talks with Dr. Anastasia Kārkliņa Gabriel whose new book draws on case studies from purpose-driven brands and her own expertise as a cultural theorist and brand strategist to help organizations drive the cultural conversation and transform society.
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How Epiroc Used "Culture Magnets" to Attract High-Level Employees
B2 Awards July 7, 2024Tasked with elevating the talent level within its U.S. offices, Epiroc crafted an authentic, multichannel campaign that showcased what a great place it is to work by featuring the testimonials of real employees, known as “culture magnets.”
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Cisco Creates an Immersive Training Event to Upskill Sellers
B2 Awards July 1, 2024Cisco IMPACT, the company’s annual internal training event, enriched its world-class sellers’ skills and product knowledge through immersive experiences and cutting-edge trainings.
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Marketing Quiz, Pride Month Edition
Marketing News Quiz June 29, 2024Test your knowledge of some ads that celebrate Pride Month and the LGBTQ+ community in this week's quiz.
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2024 ANA Business Marketing Practice — Marketing Impact Measurement Study
Research Reports June 29, 2024This study and “first-look” discussion guide report explores how to address the “snowflake” problem — that every senior marketing role appears to be uniquely defined. Aspects of the study included C-suite interviews, extensive marketing literature, and contextual industry analysis.
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Top Five Gender Equality Media Planning Principles to Maximize Advertising Impact
Webinar Rewinds June 27, 2024Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.
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Designing for Inclusivity: Examples and Considerations
Event Recaps June 27, 2024During a session at a June 2024 ANA 1-Day Conference, attendees heard examples of inclusive design and guidance for how to pursue a similar product development path themselves from Giselle Mota, chief of product inclusion at ADP, which is a human capital management firm with a specialization in workplace technology, such as that which facilitates hiring processes and payroll execution.
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Best Practices for Portraying People with Disabilities in Advertising
ASK Answers June 26, 2024How are brands depicting and including individuals with disabilities in their communications?
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Increasing Interest in Diverse-Owned and Targeted Media
Beyond Profit Podcast June 25, 2024The overall share of ad spend allocated to diverse-owned and targeted media is a miniscule 1.4 percent. What are the issues at play? How does the industry drive positive change? In this episode of Beyond Profit, host Ken Beaulieu seeks answers to those questions and more with Justin Barton and Jenn Chen.
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Marketing News Quiz for June 22, 2024
Marketing News Quiz June 22, 2024In this week's marketing news quiz: Ben & Jerry's latest campaign, Meta releases a new AI-powered feature for businesses, a dragon appears on a classic New York City landmark, and more.
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