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Search returned: 279 document(s).
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How to Go Beyond Pride and Embrace LGBTQ Inclusion Year Round
POVs July 12, 2024Champions of Growth host Matthew Schwartz shares some tips for how your brand might activate and support the queer community during the other 11 months in the year.
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Lack of Data Rights Should Scare Consumers and Brands Alike
Podcast Clips July 12, 2024Author and data privacy expert Arun Kumar explains why marketers and regulators must prioritize consumer rights when it comes to personal data and shares an example of what these rights might look like.
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Out Leadership’s Todd Spears Says Brands Should Think of Pride as “Gay New Years”
Podcast Clips July 10, 2024Todd Spears, CEO and founder of Out Leadership, says June should be a time for reflection and making plans for what to do the other 11 months of the year, offering some advice for how to do that.
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The Five Most Important Guidelines for Using Principal Media
POVs July 8, 2024Pulling from the ANA’s report, The Acceleration of Principal Media, this POV covers the five most important guidelines your brand needs to implement before agreeing to a principal media buy with your agency partners.
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Why Do Brands Still Not Back Up Diversity Goals with Meaningful Investments?
Podcast Clips July 8, 2024Connatix’s Jenn Chen and Black Enterprise’s Justin Barton share the reason they believe advertising spend with diverse outlets and properties continues to lag behind the diversity goals that brands have set for themselves.
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How Ancestry Broke Down Barriers and United Long-Lost Relatives
Behind the Campaign June 28, 2024Find out how genealogy service ancestry used its resources to assist African Americans in breaking down record-keeping barriers to discover more about where they came from.
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The Secret to Building Successful Customer Relationships
Podcast Clips June 25, 2024Jen Leitman, CMO at OverDrive, discusses the four keys she believes are absolutely necessary for your brand to build strong relationships with its customers.
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How AI Is Taking Neuromarketing to the Next Level
POVs June 24, 2024With AI poised to take neuromarketing from a niche practice into the mainstream, targeted advertising is about to become much more sophisticated. Find out how in this POV from Marketing Futures podcast host Mike Berberich.
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Aspiring Marketing Leaders Need to Have These Qualities
POVs June 17, 2024Champions of Growth host Matthew Schwartz shares what he has learned about leadership development after talking with some of the marketing industry’s foremost experts on the topic.
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Solving the Purpose Measurement Puzzle
POVs June 7, 2024Beyond Profit host Ken Beaulieu shares some tips for solving the purpose measurement puzzle, including some suggestions for metrics your organization might consider.
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Key Takeaways from the ANA’s 2023 Response Rate Report
POVs May 29, 2024David Fogarty, SVP of data excellence and privacy at the ANA, summarizes key takeaways from the 2023 edition of the Response Rate Report — one of the ANA’s most popular benchmarking reports every year.
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Is Weather Data the Perfect Antidote to Cookie Deprecation?
Podcast Clips May 29, 2024Randi Stipes, CMO at The Weather Company, shared three reasons why weather data can be a very powerful tool in the face of cookie deprecation.
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Science Proves Giving Back Actually Makes Humans Happier
Podcast Clips May 28, 2024Wendy Steele, founder of Impact100, discussed an interesting phenomenon related to giving back: When humans do it, their biology changes in a way that actually makes them happier, more compassionate, and more creative.
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Performance Marketing Versus Branding is a Pointless Debate
Podcast Clips May 24, 2024According to Cigna Group’s Lou Aversano, branding versus performance marketing is a false choice. He explains why in this clip from the Champions of Growth podcast.
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Why Purpose Is a Competitive Advantage
POVs May 10, 2024Beyond Profit podcast host Ken Beaulieu shared a few reasons why business leaders and shareholders would welcome the competitive advantages that brand purpose can deliver.
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Why is the Brand Purpose Creative Brief Not a Standard Marketing Practice?
Podcast Clips May 10, 2024Why does nobody in the industry talk about the importance of a brand purpose creative brief? Hope Freedman, a purpose and brand marketing expert, weighed in and shared some insights about how one might approach writing one.
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Key Trends to Watch in Data Privacy
POVs May 9, 2024Laquan Austion, VP of public policy for the ANA Government Relations team, covers key issues related to data privacy and outlines how the ANA is leading an effort to protect consumer rights while enabling our industry to continue providing enriching experiences.
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The Importance of Creativity, Data, and Alignment When Brand Building
Soundbites May 6, 2024Kim Wijkstrom, SVP and CMO at Vanda Pharmaceuticals, discussed the importance of creativity, data, and organizational alignment with respect to brand building.
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Here’s How to Enhance Your Leadership Skills, Practically
Podcast Clips May 1, 2024Sally Percy, author of 21st Century Business Icons: The Leaders Who Are Changing Our World, shares a few lessons she’s learned during countless interviews with some of the world’s foremost marketing and business leaders.
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To Be Inclusive, Your Brand Needs to Think About Exclusion
Podcast Clips April 23, 2024Carta’s Mita Mallick says brands that truly want to be inclusive need to look at themselves through the lens of exclusion. That is, examining who they are excluding and determining how to rectify it. She shared more on the Beyond Profit podcast.
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